Peter Fisk’s Blog
NewBird AI … Allbirds was a great £4 billion sneaker brand that lost its way, and was sold off last month for $39m. Now the company has pivoted to AI, with an instant $150m jump in its value. Will it work?
April 16, 2026
Yesterday, 16 April 2026, one of the most unlikely reinventions in modern business unfolded in real time. Allbirds, the San Francisco-based maker of wool trainers once valued at more than $4 billion, had just sold its core operating business (its brand …
The AI Reinvention Machine: How AI Is reshaping the logic of business … from Insilico to Notco, Reliance and Schneider, TikTok and WeBank … and a 12 point manifesto for AI-enabled business transformation
April 10, 2026
There are moments in economic history when the structure of competition changes so profoundly that the language which the business community uses to describe strategy begins to lag reality. We are in one of those moments now. AI is widely discussed as …
Concrete to Code, Projects to Platforms … What’s the future of construction? … Embracing value shifts and new business models, technology and ecosystems
April 10, 2026
The construction industry has always been paradoxical. It is both ancient and essential, rooted in craft yet responsible for shaping the most modern expressions of civilisation. Cathedrals, railways, motorways, data centres, each era leaves behind its …
The Reinvention Imperative … Why every industry is being rebuilt, and transformation is the essential skill of business leaders … inspired by Apple and Microsoft, to BYD and DBS, to Siemens and Xiaomi
April 7, 2026
The language of transformation has grown tired. For more than a decade, executives have spoken of “digital transformation” with a kind of ritualistic confidence, as though the destination were known and the journey largely technical. Platforms, data, c …
The Brand Doctor … Could Mercedes Benz reinvent itself as a trillion-dollar business, combining the platform thinking of Apple, and rare luxury of Ferrari?
April 3, 2026
Each month The Brand Doctor, aka business expert Peter Fisk, takes a global brand that has perhaps lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could …
Adidas to Anthropic, Bad Bunny and BYD, World Labs and Diplo’s Run Club … the World’s Most Innovative Companies 2026 … turning technology, creativity, and humanity into the ultimate innovation playground
March 25, 2026
I always look forward to Fast Company’s Most Innovative Companies list, and the 2026 edition perfectly captures the energy of this moment. This year’s Top 50 points toward an “agentic future,” where AI doesn’t just respond, it executes. At the forefron …
The AI-Powered Strategy Companion … How to develop more imaginative and intelligent strategies for business … faster and better … in hours and days, rather than months and years!
March 20, 2026
I’ve been helping businesses to develop their strategies for 35 years – in hundreds of companies, most sectors and across the world. Most recently I’ve worked with companies like Adidas and Airbus, Mercedes and Microsoft, and learnt to embrace AI as th …
Future Makers … bold businesses with courageous leaders, who are reimagining industries, harnessing frontier technologies, and turning impossible challenges into exponential growth and lasting impact
March 18, 2026
They do not wait for the future to arrive. They build it. Across continents and categories, a new breed of company is shaking the foundations of established industries. They challenge orthodoxies that others treat as fixed. They dismantle legacy models …
The Rise of Fast Companies … Smaller, faster-burning companies, where AI multiplies capability, and platforms accelerate growth … Creating the possibility of a one-person, billion-dollar unicorn
March 10, 2026
For most of the 20th century, companies were built to last. Jim Collins wrote a great book about it. We marvelled at the heritage and longevity of companies. In that past world, companies required factories, supply chains, distribution networks and lar …
The New Leadership DNA: the ability to create tomorrow, and deliver today … in a time of uncertainty, complexity and change, foresight, courage and reinvention are the defining acts of leadership
March 8, 2026
End of excuses, time to step up There are long periods in business history when leadership is largely about stewardship — protecting assets, optimising performance, and extending what already works. And then there are moments when leadership becomes so …