Peter Fisk’s Blog
The Future Brand Manifesto … How to build brands that shape markets, inspire people and unlock new growth in a world of AI and intelligent agents … and become more human, more intelligent, and more valuable
October 13, 2026
Download my keynote The Future Brand Manifesto The future of brands is being rewritten. And with it, the future of marketing. AI is transforming how people discover, evaluate and buy products. Technologies are converging to create extraordinary new pos …
Revolut: The World’s First Superagent? … Forget superapps, think superagents … a new generation of business models for an AI world … the emergence of A2A Commerce, and the Superagent Economy
October 10, 2026
What if the future of banking isn’t a bank? What if the future of shopping isn’t a shop? And what if the future of digital platforms isn’t a platform at all? This week, Revolut founder and CEO Nik Storonsky outlined an ambition far bigger than becoming …
The Business of U2 … from The Joshua Tree to Zoo TV, live at the Sphere or the Carnaval de Luz … 50 years of unforgettable music, innovative experiences, intellectual ownership and relentless reinvention
September 28, 2026
I remember the rebellious scream of Sunday Bloody Sunday, a song that seemed to demand you pay attention to the world beyond yourself. Then came the ache of With or Without You, the searching atmosphere of The Unforgettable Fire, and the inspired calm …
What does it mean to be human in a digital world? … when AI can create almost anything and connect almost anyone, the next challenge for brands is to build experiences that people can trust, shape and share
September 27, 2026
A photo appears in your social feed. It is beautiful, persuasive and possibly synthetic. A voice message sounds like someone you know. A review describes a product in convincing detail, although no person may have used it. Meanwhile, you are encouraged …
Future Marketing … from building brands, driving innovation and accelerating growth … marketers got lost in their tactical execution … now its time for them to step up, as market makers
September 18, 2026
Marketing has never possessed more intelligence, reach or productive power. AI can generate campaigns, predict behaviour, personalise offers, optimise media and converse with millions of customers. Yet these capabilities are spreading so quickly that t …
“Frontiership” is the superpower of a new generation of business leaders … exploring possibility, redefining boundaries, orchestrating ecosystems and transforming every market
September 2, 2026
Leadership has reached its frontier. Leadership was largely designed for a world in which the future could be extrapolated from the past. Leaders analysed established markets, set targets, allocated resources and drove execution. Their authority came f …
Megatrends 2036 … the 6 forces reshaping every market … intelligence accelerates, power reorders, populations diverge, markets shift, pressures intensify and humanity rises … $50 trillion of opportunities
August 26, 2026
The next decade will be defined not by a single disruptive technology, geopolitical event or environmental crisis, but by six powerful forces interacting with one another. Intelligence will accelerate. Global power will be reordered. Populations will d …
The Empty Chair … What’s missing from your leadership team? … Most boards and executive teams are built for stability, rather than change … Which new mindsets and skills do your team need?
August 25, 2026
You come back from summer refreshed. Your leadership team comes back unchanged … But something is missing … maybe a possibility, or perspective, or even a person. September has a particular energy. The inbox fills again, airports get crowded, calen …
The Reinvention Premium … the most powerful source of value creation in a world of relentless change … financial markets no longer reward companies for what they are, but for what they can become
August 17, 2026
For most of the industrial era, companies created value through improvement. They built better products, stronger brands, larger distribution networks and more efficient operations. They competed by doing what others did, but doing it better, faster o …
The New Lexicon of Business … the 9 important language shifts that fundamentally change how leaders think, act and create value … time to rethink markets, strategies, advantage, leadership, and success
August 17, 2026
The world of business has changed. But the language of business hasn’t. Competitive advantage. Core competencies. Strategic planning. Economies of scale. Performance management. Change management. These ideas shaped generations of leaders, and still sh …