Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Do you have the courage to create a better future?
Peter Fisk is a global thought leader, award-winning author and expert advisor, on the future of business - leadership and strategy, innovation and marketing. Explore his new insights and ideas, events and services - Inspiring you to create a better future, and start delivering it today. Email: peterfisk@peterfisk.com
Read more >New ideas to download
The Dynamic Strategy Playbook: Business strategy in a world of relentless change
Read the article, cases and toolkit: Reinventing Strategy by Peter Fisk Download the new playbook: Dynamic Strategy by Peter Fisk In a world where change is constant and disruption arrives from every direction, the old approaches to strategy are no lon …
26 Trends for 26: Global Business Trends Report 2026
Here is my Global Business Trends Report 2026 for you to download … a curation of the 26 most impactful business trends that will shape markets, define industries, influence customers, and accelerate or threaten growth. They span consumer culture, te …
The Nexus Effect: How brands and business can multiply their impact by unlocking the power of connections
Business has always been about relationships. From the earliest merchants in Mesopotamian markets to the industrial giants of the twentieth century, success was determined by who could connect supply and demand most effectively. Yet in today’s hyper-ne …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future
Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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Javier Goyeneche, founder of ECOALF … “I want to be the Ralph Lauren of sustainable fashion” … made with fishing nets, plastic bottles and coffee grinds … the Spanish entrepreneur shares his passion
In many ways, Javier Goyeneche represents a new kind of entrepreneur for the 21st century: part fashion visionary, part systems thinker, part environmental activist, and part industrial innovator. While many sustainability pioneers focused on guilt, sacrifice, or anti-consumerism, Goyeneche took a r …
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“Fall in love with the problem” … entrepreneurial lessons for business leaders from Uri Levine, the founder of Waze and other unicorns
There are entrepreneurs who create companies, and there are entrepreneurs who fundamentally change how people think about innovation. Uri Levine belongs firmly in the second category. Best known as the co-founder of Waze, the crowdsourced navigation platform acquired by Google for more than $1 billi …
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The Thrive Manifesto … How future-ready leaders turn pressure into possibility, performance into flourishing … and change into a force for human and business growth
There is a moment in every great athlete’s journey when performance becomes something deeper than winning. After years of relentless training, sacrifice, setbacks and recovery, they arrive at a different understanding of excellence. Peak performance is no longer about brute force or endless exertion …
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Alma Carraovejas … inspired by great Spanish wines, and reflecting on the power of a family business … rediscover time, build with purpose, innovate from within, invest in people, make a difference
The road out of the beautiful, historic Spanish city of Segovia rises gently up to the Castilian plateau, a landscape shaped as much by time as by terrain. Vineyards stretch across the horizon, their geometry softened by wind and season, their roots digging into centuries of agricultural memory. It …
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Muskism: The ideology behind the man who is rebuilding reality … how Elon Musk’s worldview reshapes technology, power, and capitalism … and why it may define the next era of global business systems
I don’t really like Elon Musk as a human being, his behaviour in public and as described in private, and I wouldn’t suggest leaders should emulate his style or conduct. Yet I do admire the sheer visionary engineering genius behind what he has built – Tesla, SpaceX, and the wider system of companies …
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The Reinvention of Ping An … how the world’s largest insurance business reimagined itself as an enabler of a better life … the story of Good Doctor, and what happened next
Shenzhen From the upper floors of the Ping An Finance Centre, Shenzhen feels less like a city and more like a living experiment. Tower cranes mark tomorrow’s skyline, not yesterday’s. Entire districts appear to have been imagined, financed and built within a single strategic cycle. It is a place def …
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Turkey’s Relentless Reinventors … from Trendyol’s rise as a super-app powerhouse, to the bold transformations of industrial giants … how a young, ambitious nation is turning innovation into a continuous reinvention
The story of modern Turkish innovation can be told through many lenses, but few are as powerful, or as emblematic, as the rise of Trendyol. Trendyol, the Turkish superapp It began, as many transformative stories do, with a bold return. In 2010, Demet Mutlu left a promising path in the United States, …
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London, 26 April 2026: The day the 2 hour marathon started to feel ordinary … how Eliud Kipchoge set the mindset of possibility, and Sebastian Sawe made it seem almost normal
It began, as all revolutions do, with numbers. 1 hour, 59 minutes, 30 seconds. A negative split—the second half faster than the first. Three men under the previous world record. Two of them wearing the latest generation of ultra-light Adidas super shoes, the Adidas Adios Pro Evo 3, each weighing und …
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NewBird AI … Allbirds was a great £4 billion sneaker brand that lost its way, and was sold off last month for $39m. Now the company has pivoted to AI, with an instant $150m jump in its value. Will it work?
Yesterday, 16 April 2026, one of the most unlikely reinventions in modern business unfolded in real time. Allbirds, the San Francisco-based maker of wool trainers once valued at more than $4 billion, had just sold its core operating business (its brand, inventory, and intellectual property) for arou …
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The AI Reinvention Machine: How AI Is reshaping the logic of business … from Insilico to Notco, Reliance and Schneider, TikTok and WeBank … and a 12 point manifesto for AI-enabled business transformation
There are moments in economic history when the structure of competition changes so profoundly that the language which the business community uses to describe strategy begins to lag reality. We are in one of those moments now. AI is widely discussed as a productivity tool, a new wave of automation, o …
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