Reinvent: unlock the value of what you can become
Reinvent: imagining incredible futures and new possibilities
Reinvent: turning possibilities into innovative strategies
Reinvent: inspiring leaders to transform ambition into action
Reinvent: unlocking the value of what you could become
Peter Fisk helps business leaders to reimagine possibilities, reinvent strategies, and reenergise their futures ...
A bestselling author, keynote speaker, and strategic advisor, Peter brings together the best ideas from the world's most innovative companies, to drive practical action, and accelerate performance.
Email: peterfisk@peterfisk.com
New ideas to download
The Dynamic Strategy Playbook: Business strategy in a world of relentless change
Read the article, cases and toolkit: Reinventing Strategy by Peter Fisk Download the new playbook: Dynamic Strategy by Peter Fisk In a world where change is constant and disruption arrives from every direction, the old approaches to strategy are no lon …
26 Trends for 26: Global Business Trends Report 2026
Here is my Global Business Trends Report 2026 for you to download … a curation of the 26 most impactful business trends that will shape markets, define industries, influence customers, and accelerate or threaten growth. They span consumer culture, te …
The Nexus Effect: How brands and business can multiply their impact by unlocking the power of connections
Business has always been about relationships. From the earliest merchants in Mesopotamian markets to the industrial giants of the twentieth century, success was determined by who could connect supply and demand most effectively. Yet in today’s hyper-ne …
Peter's latest book
Business Recoded: Have the Courage to Create a Better Future
Business needs a new code for success!
Change is dramatic, pervasive and relentless. The challenges are numerous. The opportunities are greater.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
The old codes that got us here don’t work anymore. Moving forwards needs a new mindset.
Business Recoded is for business leaders who seek to progress in today’s rapidly changing world, and to create the organisations that will thrive in tomorrow’s world. It explores how to lead a better future, to reimagine your business, to reinvent markets, to energise your people. It describes how to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
It dives deep into the minds of some of today’s most inspiring business leaders – people like Anne Wojcicki and Jeff Bezos, Emily Weiss and Devi Shetty, Daniel Ek and Tan Le, Mary Barra and Masayoshi Son, Satya Nadella and Zhang Ruimin.
Learn from the innovative strategies of incredible companies – Alibaba and Amazon, Babylon and BlackRock, Meituan Dianping and Microsoft, Narayana Health and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
The book is built on 7 seismic shifts driving a more enlightened future of business, unlocking 49 codes that collectively define a new DNA for organisations and their leadership. It’s about you – realising your future potential – by developing your own codes for more enlightened progress, personal and business success.
Do you have the courage to create a better future, for you and your business?
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The Power and Peril of AI … How artificial intelligence could unlock extraordinary human progress … and why we must be bold enough to embrace its potential, and wise enough to manage its risks
Anthropic, the AI company behind Claude, is preparing for what could become one of the largest IPOs in history. Founded just 5 years ago, it reported revenues of $16.3 billion in the first six months of 2026, with growth of around 1,300% compared with the same period a year earlier. Reports suggest …
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IDEAS100: the ideas business leaders need now … from agentic commerce to adaptive strategy, nexus business models and zero-based design … how to turn change into opportunity, and profitable progress
Why ideas matter Ideas matter because they change what leaders can see, discuss and do. Before a business can adopt a new approach, somebody has to make it intelligible. Before people can work together differently, they need a shared understanding of what that difference means. Before an innovation …
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Boards of the Future … from guardians of yesterday’s success to architects of tomorrow’s value … too many non-executive directors are focused on sustaining the current business, rather than creating the future
Are you managing your business to perform better within its current model, or creating the conditions for it to become a fundamentally different, more valuable business? It is perhaps the most important question that boards of directors should be asking today. Yet it is one that many boards are poor …
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Future Car: Reinventing the world’s most iconic industry … from flying Teslas and Chinese challengers to electric nostalgia, autonomous mobility and the end of car ownership as we know it
From flying Teslas and Chinese challengers to electric nostalgia, autonomous mobility and the reinvention of car ownership, the global automotive industry is entering its most profound transformation in a century. Yet the real revolution is not simply about replacing petrol engines with batteries. I …
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Future Gravity: Should Tesla and SpaceX become one? … they could unite converging industries into a platform for human progress … but should merge only if common ownership makes that future more achievable than collaboration alone
Imagine a world in which energy, transport, communications, intelligence and manufacturing become parts of one connected system. Buildings generate and store electricity. Vehicles move people, carry goods and contribute to flexible energy networks. Robots construct and maintain infrastructure. Satel …
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Revolut: The World’s First Superagent? … Forget superapps, think superagents … a new generation of business models for an AI world … the emergence of A2A Commerce, and the Superagent Economy
What if the future of banking isn’t a bank? What if the future of shopping isn’t a shop? And what if the future of digital platforms isn’t a platform at all? This week, Revolut founder and CEO Nik Storonsky outlined an ambition far bigger than becoming the world’s leading digital bank. He wants to b …
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Megatrends 2036 … the 6 forces reshaping every market … intelligence accelerates, power reorders, populations diverge, markets shift, pressures intensify and humanity rises … $50 trillion of opportunities
The next decade will be defined not by a single disruptive technology, geopolitical event or environmental crisis, but by six powerful forces interacting with one another. Intelligence will accelerate. Global power will be reordered. Populations will diverge. Markets will shift. Planetary pressures …
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The Business of U2 … from The Joshua Tree to Zoo TV, live at the Sphere or the Carnaval de Luz … 50 years of unforgettable music, innovative experiences, intellectual ownership and relentless reinvention
I remember the rebellious scream of Sunday Bloody Sunday, a song that seemed to demand you pay attention to the world beyond yourself. Then came the ache of With or Without You, the searching atmosphere of The Unforgettable Fire, and the inspired calm of One. Different sounds, different moments, yet …
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What does it mean to be human in a digital world? … when AI can create almost anything and connect almost anyone, the next challenge for brands is to build experiences that people can trust, shape and share
A photo appears in your social feed. It is beautiful, persuasive and possibly synthetic. A voice message sounds like someone you know. A review describes a product in convincing detail, although no person may have used it. Meanwhile, you are encouraged to document your own life: what you achieved, w …
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The Reinvention Premium … the most powerful source of value creation in a world of relentless change … financial markets no longer reward companies for what they are, but for what they can become
For most of the industrial era, companies created value through improvement. They built better products, stronger brands, larger distribution networks and more efficient operations. They competed by doing what others did, but doing it better, faster or at greater scale. This old logic created many …
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