Key Topics

Brands

Brands are about making life better, and enabling people to achieve more I love Nike. Not the company, but the idea. It’s not about the founder Bill Bowerman and the story of his waffle iron, much more about the adrenalin and inspiraton that I felt tin …

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Customers

“Hello! I am your customer!” “Yes, a real person, a human being. I have my needs and wants, to get through the day, and to achieve what I must. But I also have my hopes, dreams and ambitions. For too long you have treated me as a name or number. You gr …

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Future

Five megatrends are shaping our future right, shifting the way we live and work: Megatrend 1: Aging World … the shift from young to old … People are living longer, healthier lives throughout the world, as healthcare, education and lifestyles improve. …

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Growth

Finding and accelerating a more profitable future Markets are volatile and uncertain, winners rise and loser fall, competition intensifies and customer have a relentless desire for better. Of course biggest is not always best. Market share is rarely a …

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Innovation

Making the best ideas happen successfully Whilst creativity is about divergent thinking – opening up to explore new perspectives, make new connections, generate more ideas – innovation is about convergent thinking – evaluating the best ideas, focusing …

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Leadership

Have the courage to create a better future, for you and your business What kind of future do you want to create, shape and lead? The future business will only emerge with your leadership. Leaders need the courage to step up, to envision and implement t …

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Marketing

Marketers are the customer champions, business innovators and growth drivers Markets have fundamentally changed A new generation of businesses (new technologies, new business models, new leadership) is emerging to address a new generation of customers …

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