Creating Innovative Strategies for Business and Brands

Across the world, new ideas, new businesses and new solutions are transforming every market. “Gamechangers” think and act differently. They innovate every aspect of their strategy and business model, brand and marketing, process and leadership.

From Alibaba to Zipcars, Ashmei to Zidisha, Azuri and Zynga, a new generation of businesses are rising out of the maelstrom of economic and technological change across our world. These are just a few of the companies shaking up our world.

Gamechangers are disruptive and innovative, start-ups and corporates, in every sector and region, reshaping our world. They are more ambitious, with stretching vision and enlightened purpose. They see markets as kaleidoscopes of infinite possibilities, assembling and defining them to their advantage. They find their own space, then shape it in their own vision. Most of all they have great ideas. They outthink their competition, thinking bigger and different. They don’t believe in being slightly cheaper or slightly better. That is a short-term game of diminishing returns.

10 Ways Change the GameThe book is based on deep insights to 100 of the world’s most disruptive innovators today. I started by asking 1000 business leaders to nominate the companies who they believe were “shaking things up” and creating the future in each different sector. The top 100 to emerge were a mix of big and small, spread across every sector and continent, from Asia to the Americas, finance to fashion. And then we wanted to understand what they did differently.

They range from well known innovators like Amazon and Apple – the magic Dash buttons creating a direct link between consumer and brands, the ecosystems that go beyond devices – to new brands like Brazil’s Beauty’in fusing the world of food and cosmetics, or even Zespri redefining the obscure Chinese gooseberry as the superfood Kiwi fruit.

They capture their higher purpose in more inspiring brands that resonate with their target audiences at the right time and place, enabled by data and technology, but more through empathetic design and rich human experiences. They fuse digital and physical, global and local, ideas and networks. Social media drives reach and richness, whilst new business models make the possible profitable. They collaborate with customers, and partner with other business, connecting ideas and utilising their capabilities. They look beyond the sale to enable customers to achieve more, they care about their impact on people and the world, whilst being commercially successful too.

As they say in the GoogleX moonshot factory, in seeking to reinvent everything from cars to healthcare, “Why be 10% better, when you could be 10 times better?”

How will you change the game?

You can download a full copy of the book now, for a limited time

Case Studies in the book include

Futurestore changing the game of retail … from branded boutiques to online marketplaces, digital walls and mobile marketing, retail connects physical and digital experiences.

  • Amazon
  • Fab
  • Positive Luxury
  • Aussie Farmers
  • Ekocycle
  • Etsy
  • Inditex
  • Le Pain Quotidien
  • Rackuten Ichiba
  • Trader Joe’s

Futurebank changing the game of finance … financial services need to go beyond transactions and management, to help people to achieve more with their money.

  • Moven
  • Umpqua
  • Zidisha
  • Alior Sync
  • La Caixa
  • Commonwealth Bank
  • Fidor
  • First National Bank
  • M-Pesa
  • Square

Futurehealth changing the game of healthcare … healthcare is increasingly personal, predictive and positive. It harness technology to enable more individual and intelligent wellbeing.

  • 23andMe
  • Epocrates
  • Narayana Health
  • Aravind Eyecare
  • Genentech
  • Intuitive Surgical
  • Organova
  • Patients Like Me
  • Second Sight
  • Scanadu

Futuregadgetchanging the game of consumer products … products will embrace smart design and service to provide more connected experiences that are intelligent and personal.

  • Method
  • Nike
  • Renova
  • Apple
  • Beats
  • Godrej
  • Lego
  • Natura
  • Pebble
  • Philosophy

Futuremediachanging the game of content and media … as networks become ubiquitous, media is about relevant and distinctive content, bringing stories to life through realtime, immersive experiences.

  • Coursera
  • Netflix
  • Spotify
  • Al Jazeera
  • Flipboard
  • Pledge Music
  • Pixar
  • Redbull
  • Supercell
  • Ushahidi

Futurefashionchanging the game of fashion … fashion captures culture, be it current or heritage, aspirational or fun, or harnessing technology and data to enable high performance.

  • Ashmei
  • Threadless
  • Toms
  • Desigual
  • Editd
  • Gilan
  • Inditex
  • Kering
  • Patagonia
  • Rapha
  • Shang Xai

Futuretravel changing the game of travel and hotels … travel will grow rapidly as the new middle classes grow, and also driven by new business models, new categories and extreme experiences.

  • Aeromobil
  • Airbnb
  • Virgin Galactic
  • Kulula
  • Air Asia
  • Emirates
  • Pipstrel
  • Red Bus
  • Starwood
  • Zipcars

Futurefoodchanging the game of food and drink … food brands will focus on delivering more rich and authentic experiences, supported by premium brands and new business models.

  • Juan Valdez Café
  • Mayrig
  • Zespri
  • Aeroshots
  • Beauty’in
  • Grameen Danone
  • LA Organic
  • Moa Beer
  • Nespresso
  • Yeni Raki

Futuretechchanging the game of technology and networks … technologies have most impact when they empower people through intelligent interfaces, supported by smart devices and enabling networks.

  • ARM
  • Raspberry Pi
  • Samsung
  • Alibaba
  • Bharti Airtel
  • Giff Gaff
  • Google X
  • Huawei
  • Tencent
  • Xiaomi

Futuremakerschanging the game of manufacturing … manufacturing has become smart and on demand – responsive to global aspirations of connected markets, and customised to local needs.

  • Corning
  • Dyson
  • Tesla
  • 3DHubs
  • Braskem
  • GE
  • Local Motors
  • Space X
  • Syngenta
  • Tata

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Book details

Publisher: John Wiley & Sons
Publication date: December 5, 2014
ISBN: 9781118956977


“Fisk succeeds in providing an entertaining, lucid and innovative analysis of disruptive companies that are transforming the landscape of all global industries. Highly recommendable for those entrepreneurs aiming at changing the rules of the business game as well as for managers whose mature businesses are threatened by new entrants.”

Santiago Iniguez, President of IE University, Madrid

“Peter is the Einstein of marketing and has just solved the elusive theory of business success.   This book is like a magical lens that will allow you to see a world in business in which you can always win.  You will think differently, see links that you never saw before and play the ‘game’ knowing you cannot lose.  Peter goes one step further by proving how ordinary people have created extraordinary businesses – it is impossible to imagine business success without this book.”

Mark Pitt, CEO, Virgin Australia New Zealand

“At Thinkers 50 we aim to identify the best business thinkers. We have featured Peter Fisk because his work consistently challenges the status quo. He seeks out best practice wherever it may be and shares it with the world. Gamechangers is far-ranging and important.  It delivers on its promise.”

Stuart Crainer & Des Dearlove, founders of Thinkers 50

“Gamechangers sets a new record for brilliant ideas per page. If you can’t find inspiration from the brilliant strategies of 100 gamechanging companies, you might want to consider another line of work.”

Ken Segall, author of “Insanely Simple” and personal marketing advisor to Steve Jobs

“Thorough and smart, Gamechangers doesn′t just identify the trends shaping our business future, it offers us a roadmap for how to get there.”

Greg Williams, Editor, Wired Magazine

“Zigging when others zag is the only way to win in today′s rapidly changing world. There′s inspiration and learning aplenty in Gamechangers. This book will change your world and help you become a creative leader. Read and win!”

Kevin Roberts, Worldwide CEO, Saatchi & Saatchi