Peter Fisk’s Blog
Building a Butterfly Brand … how “branded ecosystems” achieve richness and reach, influence and impact, whilst staying small and agile in a world of relentless change
March 1, 2020
Mikkel Bjergso loves beer. So much so that the tattooed Dane, who was previously a physics teacher, has become the global leader of the craft beer market. “Forget all this technology” he tells me whilst sitting in his Copenhagen bar “in today’s world p …
Paradigms to make you rethink … From the 90/9/1 Rule and the Abilene Paradox, to Apophenia and Reflexivity, Weasel Words and the Woozle Effect
March 1, 2020
In writing my next book, Business Recoded, I’ve explored many fascinating stories of our changing business world, discovered some incredible organisations, and interviewed some truly inspiring leaders. I’ve also come across quite a few quirks of the sy …
Adidas seeks to recode running … as carbon changes the game, Adidas turns to the simplicity of lightness and speed
March 1, 2020
Running: it’s not what you think it is. In 1934 a young woman named Florence Illot surpassed expectations and defied social norms by taking on a challenge and running across a famous bridge in London. This film celebrates the way Florence ‘gave it a go …
Business Models for Good … Do you know your B Corp from Benefit Corporation? … your CSR from your CSV?
February 28, 2020
The idea that businesses should look beyond the balance sheet and examine their impact on society has become increasingly mainstream. Everywhere we hear about companies increasingly not just accepting more social and environmental responsibility, but b …
The Psychology of Happiness … authentic happiness is about more than pleasure, it requires engagement, and a sense of purpose too
February 27, 2020
Martin Seligman is a pioneer of “positive psychology.” He famously developed a systematic theory about why happy people are happy, and used scientific method to explore it. Through the use of exhaustive questionnaires, Seligman found that the most sati …
Supreme Oreos for $92,000 … Pepsi’s 1.3ct diamond ring … McDonald’s burger-scented candles … BK’s mouldy Whopper … brand innovations go a little crazy …
February 27, 2020
Brands are swamped by noise in a world of frenetic marketing, and even more chaotic social media-driven chat. It’s not easy to stand out in a world of obsessive clutter. Innovation should be the answer, but most creative ideas still struggle to rise up …
Healthcare Recoded … digital platforms and devices, big data and AI, new business models and experiences, are creating a future of personal and predictive healthcare
February 27, 2020
Through positive wellness and personalised pharma, robotics and genetics, digital applications and patient-centric business models … the future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficie …
Ban Ki-moon’s passionate call for the world to collaborate in addressing its big challenges – from climate change to coronavirus, new technologies and peace – at the Global Soft Power Summit 2020
February 26, 2020
The 2020s will be a decade of transformation. It will be a decade of shifting power, driven by incredible technologies, connected and intelligent, which are accelerating the economic and political shifts across the world, but are also needed to address …
The Future of Power … “change is the most potent source of power, creating the story of the future” … for nations and leaders, organisations and individuals
February 24, 2020
Download the full article The Future of Power: Megatrends and Metapower by Peter Fisk Download the full report Global Soft Power Index 2020 by Brand Finance We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in …
Catching the Hallyu … Bong Joon-ho’s Oscar-winning movie Parasite is just the latest wave of South Korean culture, from fashion and film to music and cuisine
February 23, 2020
“The Korean Wave” (sometimes known as “Hallyu”) is a broad theme to describe the global popularity of South Korea’s cultural economy – from fashion and film to music and cuisine. At the Oscars we saw the movie Parasite sweep the top awards. But it is f …