Peter Fisk’s Blog
Gamechangers Latin America … the most innovative companies, from Agua Bendita and Cliengo to Mercado Libre and Selina
August 30, 2019
This week I am in the wonderful city of Buenos Aires, Argentina, for my “Gamechangers Latin America 2019” keynote and masterclass at the CMO Latam Summit, organised by Adlatina. You can download a summary of my presentations here: Gamechangers Part 1: …
Fashion Pact … 32 leading brands make commitments on climate, biodiversity and oceans
August 27, 2019
Many of fashion’s largest and most influential fashion businesses have created a pact to address the industry’s effect on the environment. Among them are businesses including French luxury giant Kering (owner of Gucci and Saint Laurent), Adidas, Chanel …
Kongo Gumi … Shigemitsu Kongo formed his temple-building company in 578 AD … and it lives on today
August 18, 2019
In 578 AD, a Korean immigrant named Shigemitsu Kongo made his way to Japan at the invitation of the royal family. Buddhism was on the rise in Japan at the time; though it had only been introduced a few decades prior, the Empress consort had been active …
Apple to Dove, Gillette to Snickers … 50 years of EFFIEs finally turns marketing effectiveness into more of a science
August 18, 2019
Marketing effectiveness has taken a long time to become more science than art. 30 years ago I sat down in my first marketing job, working on brand development for British Airways. The company had just taken a series of transformative steps forward, pri …
“The joyful people are those who find their second mountain” … Inspired by David Brook’s new book on finding more purpose
August 13, 2019
Every so often, you meet people who radiate joy—who seem to know why they were put on this earth, who glow with a kind of inner light. Life, for these people, has often followed what we might think of as a two-mountain shape. They get out of school, th …
James Lovelock at 100 … from AlphaGo to Novacene, and how self-learning machines will be the start of new life
July 26, 2019
James Lovelock will always be associated with one big idea: Gaia. The Oxford English Dictionary defines this as “the global ecosystem, understood to function in the manner of a vast self-regulating organism, in the context of which all living things co …
Catching the Hallyu … This week I’m in South Korea, exploring a culture of innovation that spreads across the world
July 22, 2019
“The Korean Wave” (sometimes known as “Hallyu”) is a broad theme to describe the global popularity of South Korea’s cultural economy exporting pop culture, entertainment, music, TV dramas and movies. Hallyu originates as a Chinese word which, when tran …
The future is rapidly becoming our reality … Microsoft’s Julia White uses Azure and HoloLens to deliver a keynote by her own hologram in Japanese
July 19, 2019
Microsoft is all about enabling people to do things they never dreamed they could do. For Microsoft’s own CVP of Azure Marketing, Julia White, she never imagined she could stand on the stage at this week’s Microsoft Inspire 2019 event in Las Vegas, whi …
The challenge of mass impoverishment … “The 99% Organisation” seeks a world where everyone is at least 50% better off than today
July 18, 2019
The median wage earner is poorer today than they were in 2007. This is mass impoverishment. Mark Thomas, a friend and co-author, has just written a fantastic new book, and launched an entire movement no less, to address the inequalities of our rapidly …
GE’s Ideas are Scary … B2B marketing is just as creative, and emotionally engaging, as B2C marketing
July 16, 2019
B2C and B2B marketing were once easily distinguishable from one another. Consumer marketing was highly polished, it looked great – it was about people, emotions, big ideas, aspirations, futures, it built engagement, desire, preference and drove intuiti …