Peter Fisk’s Blog

Never Stop Reinventing … What does it take to win in today’s world of relentless change and innovation?

April 11, 2017

It’s tempting to keep doing what works. It’s particularly tempting to hang on to a business model that achieved success, that enabled you to innovate and grow, to become the market leader of today. But what got you here, is unlikely to get you to the n …

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Making sense of a changing world … some of the great RSA videos you must watch

April 10, 2017

The RSA Animate series was conceived as an innovative, accessible and unique way of illustrating and sharing the world-changing ideas from the RSA’s free public events programme. With millions of views and thousands of comments, fans and subscribers, R …

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How to engage millennials … ASOS Blank Canvas, Spotify Student Ambassadors, and Red Bull Wings Team

April 10, 2017

Millennials are the “we” generation. They spend their lives connected to each other – Snapchatting and Instagramming, sharing everything from homes to cars, music and clothes. They don’t trust the old forms of brand communication – advertising, direct …

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Growth is shifting, disruption is accelerating, societal tensions are rising … How will you create a better future for your business?

April 8, 2017

This month the strategy team from McKinsey have come up with a fabulous article that helps to make sense of the global forces reshaping our world, and explores how to develop a better future for your business. Here is an extract: “The trend is your fri …

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Fast/Forward … In a world of information, competitive advantage goes to the business that can harness it best.

April 4, 2017

What is the basis of competitive advantage in today’s business landscape? Many observers say it is the power to harness information. The firms that succeed in the new, fast evolving information age are characterised by decisive action allied to emotion …

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SoPost … the Newcastle-based online sampling business that is disrupting the world of beauty

March 27, 2017

Free samples – usually given out in shops, at events and on the streets – are nothing new but exploiting consumers social networks to distribute free samples is. Newcastle-based entrepreneur, Jonathan Grubin spotted this opportunity and conceived SoPos …

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Fashion and music, meatballs and biotech … Why has Sweden become Europe’s hotbed of innovation?

March 20, 2017

Millions of hearts around the world beat with the help of a pacemaker. Candles are lit with the help of safety matches. Ball bearings make our machines work smoothly, whilst we instantly recognise Samuelson’s iconic Coke bottle design. We depend on Blu …

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Purpose that drives innovation … the company’s unique ability to have an impact on meaningful challenges faced by customers in their market or within society or even globally

March 19, 2017

What’s the purpose of purpose? In HBR’s 2015 report, “The Business Case for Purpose,” 80 percent of CEOs declared that purpose is important for their organizations but fewer than 50 percent of those organizations leverage purpose in an impactful way. T …

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Connected Healthcare … Drivers of technological change, empowering patients, and improving wellness

March 18, 2017

Future Health is a big topic for me, and I work with many of the top healthcare companies in seeking to explore the future, to drive more patient-centric innovation, the shift to prevention and wellness and harnessing the incredible array of new techno …

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Innovative insurance … Brolly to Cover, Guevara to Lemonade … making customer’s lives safer, easier and better

March 16, 2017

Insurance has lagged behind banking in embracing the new digital world. Whilst they have brought their products online, the result has largely been a huge commoditisation of brands through comparison sites. What is there to choose between insurance pro …

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