Peter Fisk’s Blog
Marketing beyond digital … How can brands and marketers succeed in a world of AI and robotics?
May 7, 2018
We are in the midst of a new revolution. The internet, social media, and mobile technologies have transformed how customers interact with brands and how companies market their products and services. It has transformed products themselves, customer expe …
Factfulness … Hans Rosling’s final message, that life on Earth isn’t as bad as it might seem
April 30, 2018
Bill Gates’ favorite Swedish doctor and statistician, Hans Rosling, died of pancreatic cancer last year at the age of 68. Rosling’s new book, published posthumously, is now here to tell you life on Earth isn’t as bad as it might seem. “Factfulness” was …
Smart beauty … the augmented reality mirror that’s activated when shoppers pick up a lipstick
April 22, 2018
Beauty is one of the most exciting, disrupted and innovative sectors right now – harnessing the power of technology to reengage consumers both online and instore. I’ve been working with Coty for a number of years now, originally the traditional French …
Amazon Day 1 … Jeff Bezos writes his 2017 Letter to Shareholders on Perfect Handstands and 6-Page Narratives
April 18, 2018
Today Jeff Bezos published his annual letter to Amazon shareholders. This is how it went: To our shareowners: The American Customer Satisfaction Index recently announced the results of its annual survey, and for the 8th year in a row customers ranked A …
100 Disruptive Technologies … Digital footprint erasers, head transplants and space elevators … Which tech will disrupt our lives most and soon?
April 16, 2018
Which are the most disruptive technologies? Richard Watson is the guy behind those amazing trend maps, that look a little like subway maps but 10 times more complicated. Through his graphical synopsis of our changing worlds, he has a gift for connectin …
Inside Shell’s TechWorks innovation lab … where there is freedom to fail and to succeed
April 15, 2018
Julie Ferland is GM of the Shell TechWorks innovation lab. Here she offers an inside look at how the space is designed; the types of projects it works on; and the team Shell has assembled in Cambridge, Massachusetts. “Our team here is comprised of peop …
Liminal Thinking … Create the change you want by changing the way you think
April 14, 2018
Why do some people succeed at change while others fail? It’s the way they think … Liminal thinking is the art of creating change by understanding, shaping, and reframing beliefs. What beliefs are stopping you right now? You have a choice, says David …
Reinventing Organisations … Creating a “teal” business which is more human and agile, ready to win in the 21st century
April 10, 2018
Frederic Laloux’s Reinventing Organizations is considered by many to be the most influential management book of this decade. It has inspired hundreds, probably thousands, of organizations throughout the world to take a radical leap and adopt a whole di …
Strategic opportunities compass for new ventures … a new framework for thinking
April 10, 2018
Strategic opportunities for new ventures can be categorised along two dimensions, according to new work by Erin Scott and Scott Stern as featured in HBR: attitude toward incumbents (collaborate or compete?) attitude toward the innovation (build a moat …
Adidas Speedfactory … fast and on-demand, 3d-printing and robotics … it’s the future of footwear, and manufacturing
April 10, 2018
Athlete-data driven design. Radical accelerated footwear production. Open Source co-creation. Hyper flexible and localized manufacturing. 3d-printing and intelligent robotics. Sustainable and minimal waste. Personalised and on demand … Welcome to the …