Peter Fisk’s Blog

Nike’s CEO Mark Parker hangs up his running shoes … How an average marathon geek became an innovative shoe designer, and the world’s most creative CEO

January 12, 2020

Mark Parker was the running geek who became an innovative shoe designer, and then became CEO of the world’s largest sportswear company. He stepped into the top job at Nike in 2006, and into the rather big running shoes of founder Phil Knight. Knight sa …

Read more >


Should Nike’s Vaporfly racing shoes be banned, or is this reasonable technologically-enabled human progress?

January 10, 2020

Nike’s record breaking Vaporfly Next% shoes have adorned the feet of multiple marathon winners since their release in 2017. But according to speculation, they seem likely to be banned when the World Athletics announces new rules surrounding running sho …

Read more >


Champions of Business Transformation … Netflix, Adobe, Amazon and Tencent are the leading transformers, driven by technology, climate and new business models

January 6, 2020

What motivates a business leader to embark on strategic transformation? Sometimes it’s a financial crisis, sometimes it’s the threat from a disruptive competitor, sometimes growth stagnates as markets mature or decline, sometimes it’s the opportunity t …

Read more >


The New Customer Agenda … What are the new drivers of consumer behaviours, brands and innovation, and their evolving value equations?

January 6, 2020

How will you drive future strategy, innovation and change?  How will you reinvent your business models, brands and experiences to embrace rapidly changing needs, behaviours and aspirations of consumers? As digital experiences drive a hunger for humanit …

Read more >


Man and Machine … Uber Elevate’s flying car developed with Hyundai, Toyota’s city of the future at Mount Fuji, and Mercedes Benz’s AVTR are the stars of CES 2020

January 6, 2020

The interaction between man and machine in the future was the theme of this week’s Consumer Electronics Show (CES) in Las Vegas. As the intelligence of machines rises dramatically, new opportunity spaces emerge as traditional sectors overlap, and new p …

Read more >


Elon Musk is a great future storyteller … How his “masterplan” for Tesla is becoming a reality

January 6, 2020

Elon Musk has become the best future storyteller of today’s business world. His businesses are founded on future ideas, building for future possibilities. They start with an inspiring purpose, be it SpaceX’s desire to sustain life through a new civilis …

Read more >


The 10,000 Year Clock … Construction begins on Jeff Bezos’ $42 million 10,000 Year clock … an icon for long-term thinking

January 2, 2020

There is a clock ringing deep inside a mountain. It is a huge clock, hundreds of feet tall, designed to tick for 10,000 years. Every once in a while the bells play a melody. Each time the chimes ring, it’s a melody that has never been played before. It …

Read more >


“Business Recoded” … My new book is about having the courage to create a better future, for yourself and your business

January 1, 2020

We live in the most incredible time. More change in the next 10 years than the last 250 years. Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to drive radical innovation. to accelerate growth and achie …

Read more >


Did the world get better over the last decade? … 6 reasons to be optimistic about our changing world

December 31, 2019

In many ways, the world is getting better every day, and at an explosive rate, according to Cato Institute senior fellow Johan Norberg as he described in an article for the Wall Street Journal. This is contrary to mainstream sentiment, where many pundi …

Read more >


The 2020s will be a decade of transformation … redistributed power, reimagined consumption, enhanced technology

December 23, 2019

The 2020s will be a decade of transformation. When I start my keynotes saying “there will be more change in the next 10 years than the last 250 years” I can feel shuffling of seats. I understand that it sounds like one of those big cliches, full of hyp …

Read more >