Peter Fisk’s Blog

Eric Reis launches the Long Term Stock Exchange … to address the misguided pursuit of value that gets lost in quarterly results

May 12, 2019

This week sees the launch of a new Silicon Valley-inspired venture. Not another start-up business, but an entire stock exchange. Eric Ries, author of  The Lean Startup, is the innovative mind behind the project. For many years business has become confu …

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Do you believe in unicorns? The $1 billion start-ups have become giants, and have spread across the world

May 10, 2019

A unicorn is a privately held startup company valued at over $1 billion. The term was coined in 2013 by venture capitalist Aileen Lee, choosing the mythical animal to represent the statistical rarity of such successful ventures. Airbnb and Uber were pa …

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Innovation in Switzerland, from Bobsleigh to Nescafe, Velcro to the World Wide Web … What makes the Swiss tick?

May 10, 2019

A small, Alpine country that lacks raw materials, Switzerland has had no choice but to continually reinvent itself over the centuries, developing alternative sources of income, such as agriculture, tourism and its service sector.  What’s the secret of …

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The Cluetrain Manifesto … Holstee Manifesto … Lululemon Manifesto … Bruce Tau’s Manifesto … and Sunscreen

May 9, 2019

20 years ago, back in September 1999, I left the comfort of my corporate job and started a new business. We wanted it to be a wake up call for business, an inspiration for leaders, and enabler of better work. For the last year I had watched the rapid g …

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Reinventing Luxury … how Bernard Arnault is reinventing LVMH and its fashion houses, ready to win in an Asian and digital world

May 7, 2019

In an extract from his forthcoming book “Be Extraordinary: Rise up to Lead the Future Business” Peter Fisk profiles LVMH’s CEO Bernard Arnault: Whilst start-ups have risen on the waves of technological progress, more traditional businesses have had to …

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Time for a “wise pivot” to the future … reinventing your business in the age of relentless disruption

May 5, 2019

These are familiar words. “Disruption” has become synonymous with innovation, and particularly the impact of start-ups on traditional markets, and large corporations. From the definition of Clay Christensen which was more about disruptive technologies, …

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Ideas worth teaching … some of the most interesting business school content from around the world focusing on business and its role in society

May 5, 2019

At IE Business School we seek to bring together the world’s most interesting, most powerful, and most useful ideas for business leaders to drive their organisations forwards. I lead the school’s flagship program for senior executives seeking to drive c …

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Loyalty beyond points … Patagonia finds a better way to engage its consumers in what they really care about

May 4, 2019

Almost 30 years ago I remember being part of the team launching the first frequent flyer program from British Airways. AirMiles, the points scheme, and Executive Club, the tiered benefits program, were groundbreaking at the time. Yet for many years I h …

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China’s shift from imitation to innovation … 5 important lessons from the strategies and approaches of Chinese businesses?

April 29, 2019

Chinese innovators have moved from imitators to innovators. Jack Ma himself, an English teacher in Shanghai with a big ambition, set off for America to learn from the technological revolutionaries of the West Coast, maybe even to get a job too. He retu …

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Hamdi Ulukaya’s “anti-CEO playbook” is about community, responsibility, and accountability, instead of maximising value for shareholders

April 28, 2019

Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business approach of the past, and shares his vision for …

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