Peter Fisk’s Blog
Leaders and Loonshots … how to see around corners in the quantum economy … at the Thinkers50 Global Summit and Awards 2019
November 18, 2019
Thinkers50 was established almost 20 years ago out of a desire to find the best ideas in business. Every two years it seeks to rank the thought leaders of business – based on the ideas that have created most resonance in the business world, the most di …
Finding more purpose … How Yvon Chouinard’s journey towards “why” took Patagonia further than products or profits could ever achieve
November 14, 2019
Yvon Chouinard, founder of Patagonia, is a great purpose-driven leader. He is a dedicated nature lover who, in the late 1950s, started building climbing gear for a few people in the Yosemite mountains. Today, Patagonia is a $200 million dollar company, …
Microsoft’s 5Ps … creating a purpose-driven culture “to empower every person and every organisation on the planet to achieve more.”
November 13, 2019
Microsoft under Bill Gates was a pioneer of the internet age, visionary and entrepreneurial, redefining how the world works and plays. Microsoft under Steve Balmer was a relentless product-driven engine, focused on the dogged efficiency and sales optim …
Est-onishing Estonia … the small Baltic country is redefining the concept of a nation brand
November 10, 2019
Estonia topped a poll of the most digitally advanced nations this year, according to research conducted by global community network InterNations. They praised Estonia for offering expats and digital nomads the ability to live a more connected life, and …
Inflection Points … the market changes, but usually we are too wedded to our existing ways, that we don’t notice … as Andy Grove said, only the paranoid survive
November 9, 2019
An inflection point in business is something that changes, usually in the environment, that causes the assumptions underlying the way business works to change in some meaningful way. If you think about it, any business is born at a particular historica …
Gamechangers in the Middle East … Anghami to Careem, Jamalon to Modist … Who are the most innovative companies?
November 7, 2019
“Hello Tomorrow” proclaimed the bold advertising of Emirates. Indeed the airline has soared ahead of its global challengers in recent years, focusing on a strategy not just to compete, but to change the world of travel. Arabic businesses and brands are …
Strategic inflections and creative construction, machine intelligence and crazy ideas … the best business books of the year
November 6, 2019
As a business author, I love books. Not because I particularly enjoy the process of delivering 80,000 word manuscripts to my publishers (I’m half way through my next book right now). But because writing, and indeed reading, makes me think. It is the be …
“Splice the mainbrace” … creating a new brand from old, Mainbrace Rum rises from the banks of the Demerara river
November 1, 2019
“Splice the mainbrace” is an order given aboard naval vessels to issue the crew with an alcoholic drink. Originally an order for one of the most difficult emergency repair jobs aboard a sailing ship, it became a euphemism for authorised celebratory dri …
Brand Communities … Adobe’s Behance to Harley Davidson, Spotify Rock Stars to Rapha Cycle Club, Disney D23 to Xbox Ambassadors
November 1, 2019
A brand community is a group of consumers who invest in a brand beyond what is being sold. Think about some of the great examples of brand communities through which people engage with brands and businesses today, influencing what they buy, who they tru …
Leading the future with AI … Jensen Huang, founder of NVIDIA, is the world’s best performing CEO of 2019
October 30, 2019
Jensen Huang cofounded NVIDIA in 1993, building more powerful computer chips for video games. The 56 year old Taiwanese American entrepreneur, worth $4.6bn, is now leading the AI revolution, and has just been ranked as “the World’s Best Performing CEO” …