Peter Fisk’s Blog
Adidas and Aviation Gin, Patagonia to P&G, Netflix and White Claw … Who are the most innovative brands, the most innovative marketers?
September 5, 2020
In a pandemic, a downturn, or even in the best of times … markets are crowded with brands clamouring to engage consumers, to find an edge, to stand out … In downturns they get more desperate, more creative, and innovation thrives. The temptation, o …
Having a pint in a pandemic … new consumer behaviours are just part of accelerating change … from craft beers to AI-driven brewing and hard coffee
September 4, 2020
Every category is now in a state of Covid hangover, uncertain about what happens next. Some markets have largely migrated online, and will remain so, new categories have emerged, and new technologies make new experiences possible. It’s not just about a …
Rise of “Generation Alpha” … how the children of today’s global pandemic will shape our future through their lockdown experiences
September 3, 2020
We are familiar with the differences between generations – from “baby boomers” to “millennials” – and how we define (stereotype) age groups most notably by attitudes that are shaped in their formative years. Their experiences while growing up have a hu …
Legendary investor Warren Buffett is 90 years old today … Here are some of the best quotes from his annual letters to Berkshire Hathaway shareholders
August 30, 2020
Warren Buffett turns 90 today. Buffett was born in Omaha, Nebraska, the son of stockbroker who became a US Congressman. An early school teacher said he showed great potential in mathematics, and “could be a great stockbroker”. He displayed an interest …
The world’s oldest companies … Kongo Gumi, a Japanese construction company founded in 578 AD to build the Shitennō-ji Buddhist temple
August 21, 2020
Around the world, there are over 5,500 companies operating for over 200 years since their foundation, excluding government, education or religious organisations. These companies are located across the world, most notably in Japan (3,146), Germany (837) …
Stripe, Coupang, Indigo Ag, Coursera and Klarna are top “disruptors” of 2020 … innovators poised to thrive as they emerge from the Covid-19 pandemic
August 19, 2020
CNBC’s 2020 Disruptor 50 list is a great source of companies whose breakthroughs are influencing business and market competition at an ever accelerated pace. In particular, this year, they are poised to emerge from the Covid-19 pandemic with tech platf …
Zhang Yiming … founder of Bytedance, the world’s largest unicorn business … and the man behind the rapid growth of TikTok
August 14, 2020
TikTok competes with Snapchat and Instagram as the social media platform of choice for most young people. Since its launch three years ago it has grown rapidly to 1 billion users, and is in the news because of its Chinese origins. While it is definitel …
The “survive and thrive” matrix … my new framework to help you to accelerate business recovery and “build back better”
August 13, 2020
As businesses emerge from the initial crisis of the Covid-19 pandemic, many of the impacts are becoming clearer. Brian Chesky, CEO of Airbnb which lost over $1 billion in direct revenues during the last 6 months, says that he now realises that his busi …
What’s your organisation’s BMI? … Use the “bureaucracy mass index” tool to understand how your organisation is limiting the potential of your people, and your business future
August 13, 2020
“The future of work” has become a hot topic in recent months – the end of the office, the shift to distributed working, careers to contracts, functions to projects, jobs displaced by machines. Yet the real challenge is not people, but the organisation …
Humanising the future of technology … Evan Spiegel’s new vision for Snapchat … with funky eyewear and fake rabbit ears, mini movies and meditation apps
August 13, 2020
In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the power of disruptive technologies, and the courage to c …