Peter Fisk’s Blog
Peter Fisk interview exploring the future of marketing, with a great network of future marketers at the University of Plymouth
September 11, 2021
Today the world is going through a very complex situation: the new normal as a result of the pandemic, how do these factors affect the Marketing industry? What are the points of no return? And, conversely, what remains? The “new normal” is a world of i …
Fearless and Fearsome … building extreme teams at Google and Netflix, inspired by the All Blacks’ “Kapa o Pango”
August 20, 2021
In the search for agility and speed, creativity and difference, organisations are focusing on the power of teams. Here, in an extract from my new book “Business Recoded: Have the courage to create a better future” I explore why and how extreme teams ar …
The Living Company … the future of work, the end of hierarchies, the challenge of speed and creativity, and the rise of hybrid organisations
August 15, 2021
In nature, few complex systems are organised through hierarchies. We need to develop businesses that are living, adaptive, “collectively conscious” organisations. In an extract from my recent book “Business Recoded: Have the courage to create a better …
Japanese ‘majime’ … as the Tokyo Olympics open … how athletes inspire business leaders
July 23, 2021
The Lake Biwa Marathon is the oldest in Japan – this year’s edition saw 42 local runners break 2 hours 10 minutes for the distance, the most ever in one race, anywhere – the US Olympic trial saw one runner under that time, while in the UK there were no …
McKinsey’s Growth Triple Play … Combining creativity, analytics, and purpose can double your growth potential … Most importantly, driven by your marketers
June 25, 2021
Companies that integrate creativity, analytics, and purpose are delivering more than double revenue growth, claims McKinsey in an interesting thought leadership focus on marketers and other growth champions. Their research, captured in “The Growth Trip …
The Future of Finance … in a world where Paypal is more valuable than Bank of America, and DBS wants to be invisible
June 25, 2021
When the CEO of Santander stood up and asked employees “How can Paypal have become 4 times more valuable than our bank?” there was an embarrassed silence. Paypal is now almost 3 times more valuable than HSBC, as valuable as Bank of America, and outperf …
The DNA of Digital Leaders … digital transformation is not enough, leaders need a new mindset to create a tech-enabled future
May 26, 2021
Every market has been shaken-up by the seismic shifts in consumer behaviour, global economics and emergent technology. How we live, work and learn, shop and socialise. The Covid pandemic has simply accelerated this transformation, maybe by 10 years in …
Headspace to Hopin … Who are the British disruptors seizing the shake-up of pandemic to shape the future of their markets?
May 17, 2021
Across the world, markets are being dramatically shaken-up. There’s a new order in almost every sector, not just because of technological innovation, but also because of the seismic shift in power towards Asia, a new generation of young people with dif …
Business Models … How Larry Page and Sergey Brin’s initial “BackRub” concept evolved into Google, and now Alphabet
May 15, 2021
Back in 1998, in a paper entitled “The Anatomy of a Large-Scale Hypertextual Web Search Engine,” Google founders Larry Page and Sergey Brin presented their prototype (initially calling it BackRub), with full text and hyperlink database of at least 24 m …
Tobi Lütke … How the German-Canadian created Shopify, and is now shaping the future of retail
May 8, 2021
As part of the Business Recoded project, and my new book, I profile one of the most inspiring business leaders shaking up today’s world. He embraces the opportunities of relentless change, the power of disruptive technologies, and the courage to create …