Peter Fisk’s Blog
How Glossier builds its brand community of superfans … from consumers to influencers, cupcake parties and co-created products
June 14, 2022
“Women today have different needs than we have had in the past, but beauty companies haven’t necessarily been the most reactive to that,” says Emily Weiss who launched Glossier, the skincare and cosmetics brand in 2014. “We wanted to create a very demo …
Doughnut economics … creating a safe and just space for humanity, above the minimum living standard, and below the ecological limits of the planet
June 9, 2022
“Humanity’s 21st century challenge is to meet the needs of all within the means of the planet” says economist Kate Raworth. “In other words, to ensure that no one falls short on life’s essentials (from food and housing to healthcare and political voice …
Yatte Minahare … Japan is the world’s third largest economy, but the fourth least entrepreneurial country … time for a leadership transformation
June 6, 2022
The Lake Biwa Marathon is the oldest in Japan – last year’s edition saw 42 local runners break 2 hours 10 minutes for the distance, the most ever in one race, anywhere – the US Olympic trial saw one runner under that time, while in the UK there were no …
Sustainable leadership: daring to build a better world … a new book from Russell Reynolds
June 4, 2022
I have a soft spot for Russell Reynolds, the executive search firm. They found me my first CEO role, and have always provided inspiration about what really matters to leaders, based on their practical insights. Clarke Murphy is one of their team, their …
Marketing Recoded … Q&A in advance of CAMP 2022 … plus a sneak preview of the Gamechangers Latin America 2022
June 1, 2022
Next month I am delighted to be delivering the opening keynote of CAMP 2022, the largest marketing conference in Peru. In advance of the event, the fantastic organising company Seminarium, brought together a diverse range of questions from local media. …
Marketing Recoded … reinventing brands and marketing for a world where customers are in control, and technology changes all the rules
May 26, 2022
Every market is shaken up, with new challengers and disruptive innovation, new agendas for customers and business. Marketers are the sense makers, the business innovators and growth drivers. The pioneers of your future business. Consumer to consumer mo …
The power to change lives … How book publishing can transform itself for sustainable, profitable growth … at the Future Book Forum 2022
May 25, 2022
How many everyday products have the power to change lives? Books can. While most publishers seek to maximise sales volumes by churning out as many titles, pages, and copies as possible – and then selling them at prices cheaper than a movie ticket – th …
Brain Business … psychology at work … understanding human motivations and behaviours – customers, employees, investors and society
May 23, 2022
Can we predict the “irrational” behaviour of customers? What drives preference, desire and loyalty to brands in today’s connected world? How do we rebuild corporate trust and reputation in society? Why are GenZ rejecting corporate employment in record …
The Over 60s … How do you think of this $22 trillion market opportunity … as elderly grandparents, or baby boomers in their affluent prime?
May 20, 2022
It’s easy to think of the over 60s consumer as old … white-haired grandparents, slowing down, retired from work, declining health, drinking cups of tea, gazing into the sunset. In 35 years of marketing, it constantly annoys me that most marketers – p …
Beyond all the hype, the “metaverse” reaches an inflection point, and a $3 trillion opportunity for business over the next decade.
May 17, 2022
New: Value Creation in the Metaverse, by McKinsey. $54 billion per year is currently spent on virtual goods, almost double the amount spent buying music, says a new report, that goes beyond the hype to explore the real business potential of what we i …