Peter Fisk’s Blog
Our Gator Brain … and how to make a behaviour addictive
April 25, 2015
“For the good influencers of today and tomorrow, the secret lies in understanding we cannot change people’s minds. But we can influence their behaviour when we learn how the mind works.” Zoe Chance helps great people become more influential. As an assi …
Advanced Creativity in the Middle East
April 15, 2015
Dubai hosts the World Expo 2020, and the UAE government has declared 2015 the year of creativity. Whilst the nation’s rapid wealth has come from oil and tourism, it knows it needs to move beyond this, to become a Singapore-like hub of knowledge, busine …
Inspiring Logograms … 9 of the most interesting Chinese and Japanese words
April 10, 2015
What makes Chinese mandarin and Japanese kanji so distinctive and beautiful are its logograms, a written character that represents a word or phrase, in a similar way to the Egyptian hieroglyphs. 忍字心上一把刀, 不忍刀下刺心窝。 The Chinese word (also Japanese Kanji) …
Impressive innovation on the Central Asian stepp
March 20, 2015
Astana, Kazakhstan. My new book “Gamechangers” came out recently, and has already sold out of its first edition. It’s about the new breed of brands across the world who are shaking up markets, redefining them in their own vision, fusing digital and phy …
Building the DNA of Global Brand
March 17, 2015
Istanbul, Turkey This week I have been working with Yildiz Holding, which is a Turkish market leader with wide range of chocolate and snacks, imitating the concepts of global players then delivering them cheaper. How things change. Now Yildiz is devour …
Does Byron Sharp really know what marketers don’t … or is he just endorsing the old “push” model of marketing to “average” markets?
February 10, 2015
How Brands Grow: What Marketers Don’t Know is one of those business books that has fast become an must-read for marketers. It is provocative and interesting. Personally, I’m not a big fan of “just get it out there to as many people as possible”. In glo …
The Rise … Creativity, the Gift of Failure, and the Search for Mastery
January 25, 2015
The gift of failure is a riddle: it will always be both the void and the start of infinite possibility. The Rise—part investigation into a psychological mystery, part an argument about creativity and art, and part a soulful celebration of the determina …
My new book “Gamechangers” has just arrived!
December 1, 2014
London, UK Exciting day … My new book has finally arrived. After 18 months of writing, 80,000 words on 300 pages, 100 case studies from around the world, 10 themes to rethink your business, and also 16 practical canvases to make it happen … it’s …
Are you ready to “change the game”?
November 22, 2014
Istanbul, Turkey This week, I’m hosting a 4-day festival of “Gamechangers” in Istanbul. From Monday to Thursday 1-4 December, we’ll be celebrating the launch of my new book, exploring the big themes, and finding Turkey’s most disruptive companies. I’ve …
From Carlos Lopes to Orlando Magic
October 7, 2014
Lisbon, Portugal Portugal’s Carlos Lopes is one of my heroes. He was a runner’s runner. For years he was almost successful, usually outkicked by the likes of seventies icons Lasse Viren or Brendan Foster. But as he approached his 40th birthday, the yea …