Global futurist. Innovative strategist. Bestselling author. Inspiring speaker.
Be you … finding your superpower in an accelerating world of change … Keynote by Peter Fisk
How will your thrive in tomorrow’s world, starting right now? How will you be connected, curious and courageous – not just to stay relevant, and keep pace – but to step up, to embrace challenge as opportunity, to harness capability as potential, and achieve more?
Change is a big word. But where does it start? Usually with an individual. Usually with a dream. Usually with somebody being brave, taking a risk, challenging the status quo. Daring to describe a different way, to encourage others, to take the first steps. Could that be you?
What do you love? What are you good at? What does the world need?. What do you get paid for? How can we achieve more together? Connect people and technology. Turn hierarchies into ecosystems. Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, fun and impact.
What does it mean to be human in a digital world?
Inspired by Melanie Perkins and Ben Francis, Tan Le and Hamdi Ulukaya
“What drives them?” buzz groups (3 mins)
What does it mean to “be you”?
Left brain and right brain, Imagination and intelligence
How can tech help you be more? How is change your opportunity?
What’s your superpower, and how will you use it?
So what will we do?
Personally and collectively, practically and possibility
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
Every market is shaken up, how pandemic accelerated the future
Asia to AI, GenZ and gene-editing, sustainability and the super-apps
Megatrends, markets and metaverses, and what they mean for me
What it means to be “digital” in a tech, human, changing world?
Customers around the world, and the new agendas and behaviours
What can we learn the world’s most innovative companies right now
Turning challenges into opportunities, driving exponential growth.
Creating a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
Finding purpose, driving moonshots, starting from the future back
Turning purpose into strategy into innovation, for relentless change
Business model, platforms and digital ecosystems
Exploring companies like Orsted to PingAn
The new DNA of business and leadership
Growth mindset, driving change and business transformation
Marriott International is recognised as one of the top ten Fortune Media and Great Place To Work® 100 Best Companies to Work For®
“For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “As we focus on strengthening our culture, expanding our global workforce, and positioning the company for continued growth, we are excited to build on our people-first culture with Be. We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”
Marriott’s Be internal brand will launch globally across Marriott’s portfolio of over 8,300 properties and 30 brands. The brand will focus on three distinct pillars: begin, belong, become. With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.
The launch of Be is the next step in Marriott’s journey of associate investment. As a pioneer in the hospitality industry, Marriott was the first to build and launch a digital learning platform, providing associates with access to a range of foundational learning programs. The company was also one of the first to introduce a global well-being program over two decades ago, focused on nurturing the physical, mental, and financial health of associates worldwide. Marriott also offers its associates a range of personal and professional growth opportunities focused on building resilience, agility, and well-being with the goal of creating more curious, courageous, and connected leaders to guide the company into the future and make a broader positive impact on Marriott, our guests, and our communities.
“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”
Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry. Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.
Be curious ,,, about the future, from megatrends to metaverses … Keynote by Peter Fisk
How do you see Marriott in 2030? As every industry is shaken up, new consumer agendas emerge, and disruptive technologies enable new possibilities, what will drive the future of travel and hospitality, and how will we succeed in them?
Jump outside of our own world, and we see how companies from Aerofarms to Biontech, SpaceX to Roblox, bring new mindsets and solutions, harnessing new tech possibilities. Redefining markets, reinventing business models and transform expectations.
Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; rapid urbanisation, 33 of the 45 megacities in Asia; and increasing deglobalisation too.
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. 12 months ago, Open AI launched ChatGPT. 10 iterations later, Gen AI is transforming the world. How can we rise these relentless waves of change?
Every market is shaken up – uncertainty and volatility, challenge and opportunity
SpaceX and Biontech, riding the waves of relentless change
Cryptokicks and Deepmind, new agendas and expectations
6 megatrends that are shaping our future right now – learning to surf the waves
Harnessing the exponential power of technologies, big data and AI
Building travel as a platform for good, individual wellbeing, socially caring
Reimagining everything – big picture, small details – how do you see the future
Creating moonshots – 10x not 10% – jump to the future, escape incrementalism
Starting from the future back – to explore the future, and shape it in our vision
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
Every market is shaken up, how pandemic accelerated the future
Asia to AI, GenZ and gene-editing, sustainability and the super-apps
Megatrends, markets and metaverses, and what they mean for me
What it means to be “digital” in a tech, human, changing world?
Customers around the world, and the new agendas and behaviours
What can we learn the world’s most innovative companies right now
Turning challenges into opportunities, driving exponential growth.
Creating a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
Finding purpose, driving moonshots, starting from the future back
Turning purpose into strategy into innovation, for relentless change
Business model, platforms and digital ecosystems
Exploring companies like Orsted to PingAn
The new DNA of business and leadership
Growth mindset, driving change and business transformation
Marriott International is recognised as one of the top ten Fortune Media and Great Place To Work® 100 Best Companies to Work For®
“For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “As we focus on strengthening our culture, expanding our global workforce, and positioning the company for continued growth, we are excited to build on our people-first culture with Be. We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”
Marriott’s Be internal brand will launch globally across Marriott’s portfolio of over 8,300 properties and 30 brands. The brand will focus on three distinct pillars: begin, belong, become. With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.
The launch of Be is the next step in Marriott’s journey of associate investment. As a pioneer in the hospitality industry, Marriott was the first to build and launch a digital learning platform, providing associates with access to a range of foundational learning programs. The company was also one of the first to introduce a global well-being program over two decades ago, focused on nurturing the physical, mental, and financial health of associates worldwide. Marriott also offers its associates a range of personal and professional growth opportunities focused on building resilience, agility, and well-being with the goal of creating more curious, courageous, and connected leaders to guide the company into the future and make a broader positive impact on Marriott, our guests, and our communities.
“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”
Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry. Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.
How do you see the future?
Travelers Will Invest in Their Sleep … Personal wellness matters to travelers, but even more specifically, there will be an increased focus on achieving a good night’s sleep while on the road. In 2024, travelers will look to engage with products and brands aligned with this better-for-you imperative. Explore Trend →
Travelers Will Value Connectivity and Personalization … Travelers will seek out consistent and seamless experiences that are personalized to their needs. They will expect technology to be intuitive and helpful throughout their travel journey, but also appreciate the human connection uniquely found in hospitality. Explore Trend →
Culture and Experiences Will Drive Leisure Travel Decisions … Dining, culture and connections are inspiring leisure travel decisions as people increasingly prioritize the purchase of experiences over things. Next year, foodies will reign supreme, with culinary experiences prioritized globally and across generations. In tandem, people will travel to learn about other cultures, learn about their own culture and connect with others. Explore Trend →
Business Travel Trends Will Redefine Expectations … During the past few years, business travel, in many ways, has been redefined. Programs and products have been introduced to meet the changing needs of travelers. The industry saw significant shifts in the type of traveler, length of stay, travel occasion, travel destination and more. And as the world moves on, the industry is responding to accommodate shifts in how, why and where we do business on the road. Explore Trend →
How will you shape the future of your business? What is your strategic vision to innovate and transform? Which ideas will you embrace and apply? And most significantly, how will you become a “gamechanger” leader of the future?
The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.
It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.
That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.
Why does the Gamechanger Project matter?
This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.
The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.
As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module. And you can contact me at any time for advice.
You can use any of the tools and templates from the Global AMP during your presentation, as you choose – however you should probably make some reference to your strategic purpose/vision, changing industry/markets, growth strategy, customer proposition, innovative solutions and business models, and transformation roadmap to get you there – and about you!
One more time, what is transformation?
Business transformation is about significant, lasting, non-reversible change to the way in which the company operates and creates value, typically where at least 25% of total revenues comes from new business units or business models. It can take time, but also sets the business on a new course for a better future. Here are some examples of such transformations:
Adobe … transformed from product to service, from document software into digital experiences, marketing, commerce platforms and analytics
Amazon … transformed its own infrastructure into “Amazon Web Services” which enables other organisations to operate their online businesses.
DBS … transformed itself from a regional bank to a global digital platform, a “27,000-person start-up” and crowned “Best Bank in the World.”
Microsoft … transformed from a business model based primarily on selling product licenses (IP), to a cloud-based platform-as-a-service business.
Netflix … shifted from DVDs by mail into the leading streaming video content service and now a top original content provider.
Ping An … transformed itself from insurance into a cloud tech business providing fintech and AI-based medical imaging & diagnostics.
Tencent … transformed from social and gaming business to a platform embracing entertainment, autonomous vehicle, cloud computing, and finance.
An example we have explored is Orsted, the Danish energy company that transformed itself over the last 10 years from a state-owned, coal-fired utility into the world’s leading wind power business, and drove exponential growth through new global markets and services, while doing so. Sustainability was the obvious catalyst for transformation, but financially it was about letting go of the declining legacy business, to create a future growth business. Here is a 20 min video describing some of the challenges, changes and impacts in more detail:
And just as a reminder, here’s a short 3 min video from McKinsey to summarise some of the aspects of business transformation – from setting out a vision to engaging people, from seeing the opportunities for new growth and changing agendas of customers, from organisation culture change to business model reinvention, from improving the existing business to innovating the future business:
What are some examples of Gamechanger Projects?
Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:
In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.
Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.
And don’t forget about yourself … what will you do as a “transformational” leader, how will you step up and change yourself, how will you engage others – particularly your current leaders, and what’s your plan for the coming years?
How can you use the Gamechanger Toolkit?
You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.
Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project
Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.
I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.
Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
Innovation Recoded … useful resources about innovation, creativity, design, business models
Work Recoded… useful resources about people, organisations, teams, agility, transformation
Leadership Recoded … useful resources about leadership, courage, and high performance
I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:
100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
And here are some of the latest industry specific articles and reports which might inspire you
Additionally there’s a wide range of useful resources – personally, I chose to search for new insight and ideas in Business Insider, CB Insights, Fast Company, Inc Magazine, McKinsey Insights, Strategy & Business, and many others.
You can contact me anytime about your project. My email is peterfisk@peterfisk.com
How will you shape the future of your business? What is your strategic vision to innovate and transform? Which ideas will you embrace and apply? And most significantly, how will you become a “gamechanger” leader of the future?
The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.
It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.
That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.
Why does the Gamechanger Project matter?
This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.
The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.
As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module. And you can contact me at any time for advice.
You can use any of the tools and templates from the Global AMP during your presentation, as you choose – however you should probably make some reference to your strategic purpose/vision, changing industry/markets, growth strategy, customer proposition, innovative solutions and business models, and transformation roadmap to get you there – and about you!
One more time, what is transformation?
Business transformation is about significant, lasting, non-reversible change to the way in which the company operates and creates value, typically where at least 25% of total revenues comes from new business units or business models. It can take time, but also sets the business on a new course for a better future. Here are some examples of such transformations:
Adobe … transformed from product to service, from document software into digital experiences, marketing, commerce platforms and analytics
Amazon … transformed its own infrastructure into “Amazon Web Services” which enables other organisations to operate their online businesses.
DBS … transformed itself from a regional bank to a global digital platform, a “27,000-person start-up” and crowned “Best Bank in the World.”
Microsoft … transformed from a business model based primarily on selling product licenses (IP), to a cloud-based platform-as-a-service business.
Netflix … shifted from DVDs by mail into the leading streaming video content service and now a top original content provider.
Ping An … transformed itself from insurance into a cloud tech business providing fintech and AI-based medical imaging & diagnostics.
Tencent … transformed from social and gaming business to a platform embracing entertainment, autonomous vehicle, cloud computing, and finance.
An example we have explored is Orsted, the Danish energy company that transformed itself over the last 10 years from a state-owned, coal-fired utility into the world’s leading wind power business, and drove exponential growth through new global markets and services, while doing so. Sustainability was the obvious catalyst for transformation, but financially it was about letting go of the declining legacy business, to create a future growth business. Here is a 20 min video describing some of the challenges, changes and impacts in more detail:
And just as a reminder, here’s a short 3 min video from McKinsey to summarise some of the aspects of business transformation – from setting out a vision to engaging people, from seeing the opportunities for new growth and changing agendas of customers, from organisation culture change to business model reinvention, from improving the existing business to innovating the future business:
What are some examples of Gamechanger Projects?
Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:
In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.
Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.
And don’t forget about yourself … what will you do as a “transformational” leader, how will you step up and change yourself, how will you engage others – particularly your current leaders, and what’s your plan for the coming years?
How can you use the Gamechanger Toolkit?
You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.
Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project
Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.
I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.
Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
Innovation Recoded … useful resources about innovation, creativity, design, business models
Work Recoded… useful resources about people, organisations, teams, agility, transformation
Leadership Recoded … useful resources about leadership, courage, and high performance
I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:
100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
And here are some of the latest industry specific articles and reports which might inspire you
Additionally there’s a wide range of useful resources – personally, I chose to search for new insight and ideas in Business Insider, CB Insights, Fast Company, Inc Magazine, McKinsey Insights, Strategy & Business, and many others.
You can contact me anytime about your project. My email is peterfisk@peterfisk.com
Are you ready to lead the future?
The Global Advanced Management Program (“Global AMP”) is IE Business School’s flagship program for executives stepping up to lead the future of business.
It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. (Age and hierarchy are not necessarily the indicators of who will lead your future business!). It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.
It’s for ambitious leaders, game changers, future makers.
If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.
If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.
Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.
Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP community. You can join them.
Step up to lead the post-pandemic future
The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.
The pandemic became a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.
Participants
The Global AMP program is for hungry business leaders, typically aged 35-50 years old, currently working 1-2 levels below the C-suite, who are ready to create a better future – for their business, and themselves.
Each year the group of 24-30 participants come from across the world, and across sectors – from Argentina and Algeria, Belgium and Brazil, Canada and Colombia, Germany and Guatemala, Jordan and Japan, Nigeria and Netherlands, Switzerland and Spain, UAE and USA – construction and chemicals, energy and education, finance and fashion, pharmaceuticals and payments, telecoms and tech.
“So honored to be part of this program, and having gone through this learning journey with such a courageous, talented and inspiring group of leaders – now friends – from all over the world. It gave us a unique space to step out of our comfort zones, think about the future, transform our businesses and ourselves. Here’s to our futures!” Alexandra Miranda Bao, COO, Citi, Costa Rica.
“An amazing experience with an amazing group of friends, together we have completed a fantastic learning journey, by graduating last week from one of the best executive programs, the Global AMP in Madrid after presenting the gamechanger projects, showcasing disruptive models to reshape the business world in many industries. our new resolution is to embark ourselves and our organizations on a constant transformational journey by leading from the future.” Omar Korshid, Technical Director, Heidelberg Cement, Egypt.
Perform and transform, exploit and explore, great gamechanger projects and amazing last week in Madrid. The best, the amazing people and good friends met along the program. Finally the Global Advance Management Program is over but a brilliant future is ahead of us.” Manuel Gariddo Gellado, Corporate Sales Director, GRI Renewables, Spain.
Topical, practical content
The content is entirely updated, anticipating the changing needs of business and its people as we navigate a world or relentless change – from the uncertainty of pandemic and conflict, to recession and deglobalisation, radical new technologies and huge challenges like climate change – and through the next decade – embracing the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.
We look to the companies who are shaping the world right now – from Allbirds to Aerofarms, Alibaba and Arabica, to Babylon and BlackRock, Bolt Threads and Bytedance. We will learn from every sector – the rapidly changing world of healthcare and finance, fashion and retail, media and travel, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?
Liquid format
To make the Global AMP even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.
Transforming your business, transforming yourself
The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.
We’ve structured the four weeks into a practical yet exciting journey through the world of business – starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?
Tranform! business simulation
The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.
The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.
If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, BYD is growing rapidly in Europe and Americas, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.
Gamechanger project
In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.
You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.
Personal coaching
The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.
Detailed structure
Phases 1 and 3 will be online, built around a 2-4 hour session each Friday. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.
Phases 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.
Delivered by some of the world’s top business leaders and thinkers
We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes
Jim Hagemann Snabe, chairman of Siemens, author of Dreams and Details, one of the world’s top leaders.
Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and Business Recoded
Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
Christian Rangen, expert on business transformation, with both corporates and startups, especially in energy
Mark Esposito, Canadian, technology futurist and AI pioneer, founder of Nexus FrontierTech, author of AI Republic.
Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
Terence Mauri, founder of the Hack Future Lab, former Saatchi and Saatchi planner and McKinsey advisor
Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders
Marcos Cajina, founder of Renewal, that focuses on the neuroscience of emotional engagement for leaders
Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona
Conchita Galdon, expert in sustainability strategy and practice, and leader of IE’s think tank in ESG
Ricardo Perez, technologist, researcher at MIT, focused on start-ups and emerging digital technologies
Jaime Veiga, consumer researcher, specialist in understanding fast changing markets and new consumer agendas
Javier Bernad, helps leaders to present and perform better, from storytelling to keynotes, vision and action
Global participants
Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.
Examples of recent participants include:
Finance, Head of Investment Banking, Portugal
Technology, Regional Marketing Leader, Egypt
Healthcare, Head of Clinical Development, Japan
Drinks, Supply Chain Director, Mexico
Airlines, Head of Network Development, UAE
Technology, Customer Service Director, Mexico
Energy, Corporate Strategy Director, Spain
Mining, Innovation Director, South Africa
Real Estate, Founder and CEO, Portugal
Sustainable Investment Fund, CEO, France
Healthcare, Senior Medical Advisor, USA
Technology, Entrepreneur, Saudi Arabia
Manufacturing, CEO and Chairman, Turkey
NGO, Founder and Director, Kenya
All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.
Idea Starters
Here are a few tasters of the expert faculty and their big ideas …
Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:
Exploring the Future
Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.
Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.
Mark Esposito … the Canadian futurist explores the future as it unfolds:
Driving innovative growth
Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?
Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.
Tendayi Viki … the psychologist innovator creates the invincible company:
Transforming business faster
Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?
Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.
Antonio Nieto-Rodriguez … the world’s top project manager on leading transformation:
Leaders as performers and transformers
Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?
Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.
Verónica Reyero … the modern anthropologist, exploring better human futures:
Creating a better future
The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.
Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?
Chris Rangen … Leading transformation:
Terence Mauri … being a courageous leader:
Steven MacGregor … well-being habits for leaders to start every day:
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
For every business leader, the challenge is about making sense of today’s rapidly changing world, and understanding how to prepare for, and succeed, in tomorrow’s world.
We explore how businesses can survive and thrive, and move forwards to create a better future. How to reimagine business, to reinvent markets, to reengage people. We consider what it means to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
We learn from the innovative strategies of incredible companies, leading today, and shaping tomorrow – from Aerofarms and Amazon, to Biontech and Bolt, Canva and Carbon, Darktrace to DBS, Glossier and Gymshark, Notpla and Northvolt, On and Orsted, Patagonia and PingAn, Rappi and Revolut, to Zipline and Zozo, and many more.
How to embrace megatrends and change
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
Every market is shaken up, how pandemic accelerated the future
Asia to AI, GenZ and gene-editing, sustainability and the super-apps
Megatrends, markets and metaverses, and what they mean for me
What it means to be “digital” in a tech, human, changing world?
Customers around the world, and the new agendas and behaviours
What can we learn the world’s most innovative companies right now
Turning challenges into opportunities, driving exponential growth.
How to create a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
Finding purpose, driving moonshots, starting from the future back
Turning purpose into strategy into innovation, for relentless change
Business model, platforms and digital ecosystems
Delivering high performance, short and long-term, revenue and value
The new DNA of business and leadership
Growth mindset, driving change and business transformation
Having the courage to lead a better future
Accelerating Change
We live in a time of great promise but also great uncertainty.
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.
Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.
We are likely to see more change in the next 10 years than the last 250 years.
Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.
However, change goes far beyond the technology.
Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.
Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.
Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.
However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.
The old codes don’t work
Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.
The future isn’t like it used to be.
Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent. Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.
Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.
In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.
Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.
Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.
Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.
Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.
The new DNA of business
As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.
How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?
We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:
Profit + Purpose … to achieve more enlightened progress
Technology + Humanity … to achieve more human ingenuity
Innovation + Sustainability … to achieve more positive impact
We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.
Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.
Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.
Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.
Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.
Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
How do you make sense of today’s rapidly changing world? How will you succeed in tomorrow’s world?
We explore how businesses can survive and thrive, and move forwards to create a better future. How to reimagine strategy, to reinvent markets, to reenergise people. We consider what it means to combine meaningful purpose with superior profits, intelligent technologies with creative people, radical innovation with sustainable impact.
The old codes of business don’t work anymore.
The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines?
We learn from the innovative strategies of incredible companies – Alibaba and Amazon, Biontech and BlackRock, Narayana and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.
What can you learn from Jio’s revolution from petrochemicals to phones, and DBS’s transformation of banking? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
Hungerstation: Leading the future
In KSA, the $60 billon food market is growing, but also changing, rapidly. A young marketplace drives demand for new types of foods, delivered in more convenient ways. Looking around the world, Meituan Dianping has reimagined itself from food to flowers, from delivery business to data company. The Indian super-app Jio has grown to become the dominant brand of a billion people in just 5 years, while in Latin America, Rappi’s delivery system continues to diversify and grow across sectors and geographies.
How do we make sense of today’s rapidly changing markets? What can you learn from the most innovative companies, in every sector? How can you harness the imagination and resources of Hungerstation to reach new audiences, with new services, better and faster? What does it take to innovate and transform a business? How will you be a “performer-transformer” leader?
Session 1: Pioneering Futures.
Shaping the future you seek – more change in the next 10 years, tan the last 250 years.
Every market is shaken up – exploring the S curves, when and how to change.
Value creation in a changing world, from energy to finance, healthcare to retail.
Jio and Grab, reinventing life in India and Singapore.
Notpla, addressing the plastic crisis.
Session 2: Embracing Megatrends.
Exploring the 6 megatrends – applied to our local markets – the issues and opportunities
Growth and risks, Asia to AI, GenZ to gene-editing, sustainability and superapps
Letting go of the past – exploring your future potential.
Ping An, transformation without limits.
Impossible, an alternative future of food.
Session 3: Future Choices
Exploring uncertain futures – using scenarios to make better choices
Making better choices – being bolder, managing uncertainties
Developing agile roadmaps to the future
Rappi, the South American superapp
Danone, shift from food to health.
Session 4. Creating Moonshots.
Think 10 times better, not just 10% better – reimagining your business future.
Guided by a higher purpose – thinking why, before how, before what.
Defining your visión – reframing your space – what ́s your future story.
Google, solving bigger problems better.
Lilium, the future of mobility?
Session 5. Future Back.
Strategies start from the future back –unlimited by today.
Linking your future story to your business strategy and value potential.
Maintaining Agility and unlocking your growth engines.
Haier, reinventing the smart home.
Bolt, now is the time to change, to innovate, to grow.
Session 6. Innovating Everything.
Innovating every aspect of your business – from business models to new services.
Changing the game – sustainability as your catalyst – digital as your enabler.
Developing new business models, for today and tomorrow.
DBS, the world’s most innovative bank.
Amazon, simplicity and magic drive innovation.
Session 7. Transforming Business.
What is transformation? – a roadmap for connecting, relentless change.
Exploit the present, explore the future – building an “invincible” future portfolio
Transforming organisations – future work, empowered culture, extreme teams
Fujifilm, developing transformational strategies for relentless change.
Crocs, how an old brand was reinvented around consumer communities.
Session 8. Time to Dare.
As the world changes, we all need to change. Leading with a growth mindset.
Being curious, creative and courageous – shaping the future in your own vision.
The courage to step up, to be a “performer transformer” leader.
Microsoft, how the growth mindset changed everything.
What are you waiting for?
Further Reading.
“Business Recoded” by Peter Fisk
“Think Again” by Adam Grant
“The Invincible Company” by Alex Osterwalder
“Reinventing Organisations” by Frederic Laloux
“The Future Leader” by Jacob Morgan
Business Futures Project: https://www.peterfisk.com/business-futures-project/
So what’s the future?
Food delivery is now big business. It’s a crowded market. And as the big players, originally funded with millions of dollars of VC funding, now need to turn a profit, we are likely to see some shake out of the market. But delivering itself, is never going to be the valuable part of the business concept. Much more is the ability to curate the best options, deliver the best food, for some at the best price, and to add more value in ways which goes beyond the now expectation of home delivery.
The rise of a new generation of integrated, mobile-centric service businesses known as “super-apps” is more important than joy being a delivery business. In recent months, Elon Musks plans for X, previously Twitter, has brought the concept of the “everything app” to many.
In recent years, there’s been a huge development in functionality and popularity of these super-apps. WeChat evolved from a social media platform into much more. GoJekand Grab both evolved from taxis to deliveries and payments. China’s Meituan started in food deliveries, and then mushroomed. As did Colombia’s Rappi. There is Line in Japan, Sea in Singapore, Bolt from Estonia, and Jio’s phenomenal free phone-driven growth in India.
Super-apps are sometimes likened to the Lord of the Rings’ mythical “one ring to rule them all”. They create more value for business by offering more ways to engage with existing customers, more often, more profitably. Customers can easily move from food orders to fashion, utility bills to movie tickets, taxis to games, in one click. No need to enter new passwords or payment details. As a result, there are huge efficiencies in customer acquisitions, technology infrastructures, and management. Investors love them too.
WeChat … from Chinese social media to mobile payments, launched by Tencent in 2011, and with 1 billion monthly users by 2018. It includes a diversity of messaging and video conferencing services, video games and photo sharing. User activity is tracked by the government, who also use it for government services, public information and social “credits” (or fines).
Gojek … launched in Indonesia as a motorbike taxi and delivery service in 2009 (“Ojek” means motorbike taxi), then rapidly spread into over 20 services and across nearby countries. GoRide, GoShop. GoPay. But also GoMed (healthcare), GoTix (tickets), GoClean (cleaning), GoGlam (hairstylist), GoAuto (car repairs), Go Bills (utilities), and even GoMassage.
Rappi … the Colombian super-app, has spread to over 200 Latin American cities over the last 5 years. It has a similar diverse range of services, some of the most popular being cash deliveries (from ATM to home) and dog walking. Also in demand during the pandemic have been RappiMall and RappiEntertainment, including live music and sports.
The term “super-app” was coined by Mike Lazaridis, the founder of RIM (Research in Motion, the Canadian company behind the Blackberry). In 2010, Blackberry was the market leader in smartphones, with a 42% global share. At the Mobile World Congress 2010 he introduced Super Apps, describing them as integrated, contextual, and seamless “apps that once you start using, you wonder how you ever lived without them”.
Key to this integration is the payments engine, which most have developed themselves, and in many cases that has meant essentially becoming banks too. Alipay, now evolved into Ant, is a powerful example. Indeed, Piyush Gupta, CEO of Singapore’s DBS bank recently said that payment platforms like GrabPay are their biggest challenges.
This also starts to explain why many tech platforms in more developed markets, like Europe and North America, have not evolved into super-apps. There is more established competition, delivery networks and payment services. Amazon, Google, Facebook, Microsoft offer diverse content, but not the same range of transactional services like deliveries, transport, and utilities, as many of these rising stars of the developing world.
100 leaders with the courage to shape a better future
Education that is innovative, issue-driven, action-driving
Consulting that is collaborative, strategic and innovative
Speaking that is inspiring, topical, engaging and actionable
Enhancing the quality of urban living – better, smarter, faster
How do you see Schindler in 2030? As every industry is shaken up, urban environments are transformed, and disruptive technologies enable new possibilities, what will drive our future markets, and how will we succeed in them?
Jump outside of our own world, and we see how companies from Aerofarms to Brimstone, Coupang and Deepmind, bring new mindsets and solutions, harnessing new tech possibilities. Redefining markets, reinventing business models and reenergising customers.
Peter Fisk is a global thought leader, an entrepreneur and professor, author of 10 books, who has worked with 300 companies in 50 countries. He brings together new insights, helping you to make sense of change, with practical tools to shape your future projects and ambitions.
The future is shaped by leaders who are curious, creative and courageous. Are you?
World Changing … We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. The biggest question for leaders is “How do you see the future?”
Every market is shaken up – uncertainty and volatility, new agendas and expectations
New possibilities and priorities – robotics and tech, data and AI, sustainable and circular
What does this mean for Schindler? – steel, buildings, human interaction, smart cities.
Possibility Thinking … Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; rapid urbanisation, 33 of the 45 megacities in Asia; and increasing deglobalisation too.
What the 6 megatrends mean for me, turning challenge into opportunity
Starting from the future back, working outside in, inspired by the world’s top innovators
Where are the new opportunities for Schindler? – to explore the future and deliver today
Reimagining Everything … The old codes of business don’t work anymore. The most innovative companies – from Alibaba and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines?
How are organisations working differently inside, from structures to workstyles?
How are organisations working differently outside, from innovation to impact?
What does this mean in Schindler? – as a leader, in HR, in sales, and other roles?
Performer Transformers … Start from the future back, and outside in. Seek purpose before profit. Connect talent and technology. Turn hierarchies into ecosystems. And what does it take to lead in this future? Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, grit and impact.
How do we win differently in a world of uncertain, relentless change?
What does it mean for a business like Schindler, and how we work with clients?
How do you see the future? Being curious, creative and courageous.
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun of Udacity. “The best way to predict the future is to create it” said Abraham Lincoln.
Recode
We live in a time of great promise but also great uncertainty.
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.
Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.
We are likely to see more change in the next 10 years than the last 250 years.
Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.
However, change goes far beyond the technology.
Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.
Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.
Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.
However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.
Are you future ready?
Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.
The future isn’t like it used to be.
Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent. Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.
Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.
In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.
Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.
Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.
Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.
Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.
The new DNA of business
As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.
How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?
We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:
Profit + Purpose … to achieve more enlightened progress
Technology + Humanity … to achieve more human ingenuity
Innovation + Sustainability … to achieve more positive impact
We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.
Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.
Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.
Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.
Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.
Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.
More from Peter Fisk linked to these sessions
Next Agenda of best ideas and priorities for business
100 leaders with the courage to shape a better future
Education that is innovative, issue-driven, action-driving
Consulting that is collaborative, strategic and innovative
Speaking that is inspiring, topical, engaging and actionable
Today’s business world is no longer stable and predictable. It cannot simply evolve from the past and extrapolate into the future. Yet too managers hope that their old models will continue to work. They seek to replicate the success formula of the past, to continuously enhance and improve the status quo, and trust that their luck will continue into the future. We call this a fixed mindset. Instead they need to break free, with a growth mindset.
“The best way to predict the future is to create it” said Abraham Lincoln.
Markets are more crowded than ever before. Competition is intense, from across geographies and sectors, whilst customer aspirations are constantly fueled by new innovations and possibilities. Innovation is continuous and essential. Yet too much innovation is just improvement, keeping pace, not getting ahead. It is quickly imitated or redundant, the advantage is lost, and investment is squandered.
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun of Udacity.
What’s the future of energy?
The energy transition dominates many business agendas, both in the energy sector as companies seek to shape the future markets, and in other industries as they seek to reduce emissions.
While some will focus on the relative merits of wind, solar and hydro – adding in geothermal, biomass and hydrogen – others will focus on the challenges of migration, adoption and regulation – and more generally on optimising energy generation, storage and distribution.
Battery technology enables us to store excess energy generated by renewable sources such as solar and wind power, making them more reliable and flexible. Smart grids, which use sophisticated algorithms to balance supply and demand, are another key trend that is helping to optimize the use of renewable energy.
Recognising the limitations of land, and the use of previously farming or domestic land for energy generation, the sea is the next frontier (and then space of course, with asteroid mining and more!). Orsted is leading the development of wind islands, elsewhere floating solar platforms, tidal energy, and bioenergy from algae.
Solar, South Korea … The world’s largest floating solar power platform is currently being developed in South Korea. It’s located near Saemangeum, an estuarine tidal flat on the coast of the Yellow Sea. This impressive 2.1 GW floating solar farm is part of a planned mega renewable energy project that aims to generate up to 3 GW of electricity in the Yellow Sea. Once operational, it’s expected to provide enough electricity to serve the needs of approximately one million homes
Geothermal, Iceland … 85% of Iceland’s energy needs are met through geothermal energy, making it one of the world’s leaders in this field. The Hellisheidi Geothermal Power Plant is the world’s largest geothermal power plant and generates 303 MW of electricity. Geothermal energy is a renewable energy source that uses the natural heat of the Earth to generate electricity without emitting greenhouse gases.
Tidal, Scotland … harnessing the power of ocean tides to generate electricity, the MeyGen project in Scotland is a notable example of this technology in action. The project involves the installation of tidal turbines in the Pentland Firth, which is known for having some of the strongest tides in the world. The project has the potential to generate up to 398 megawatts of electricity, which is enough to power approximately 175,000 homes.
Hydrogen, Japan … Fuel cell vehicles powered by hydrogen fuel cells are already on the market, with companies like Toyota and Honda leading the charge in this area. In Germany, a hydrogen fuel cell-powered train called the Coradia iLint has been developed as an alternative to diesel trains. The train emits only water vapor and has a range of up to 600 miles on a single tank of hydrogen.
Bioenergy, UK … Drax power station is exploring the use of bioenergy with carbon capture and storage (BECCS) to capture and store carbon dioxide emissions from biomass combustion. This technology has the potential to achieve negative emissions, effectively removing carbon dioxide from the atmosphere.
However generating the energy is only the starting point.
Smart grid systems are being implemented in many countries to optimize the distribution of renewable energy and reduce energy waste. For example, in the United States, Pacific Gas and Electric Company has implemented a smart grid system that allows customers to monitor their energy usage in real-time and receive alerts during peak energy usage periods.
AI-enabled energy management systems are being developed to optimize energy usage and reduce energy waste. For example, Siemens has developed a system called the EnergyIP Smart Grid Platform that uses AI to analyze data and provide real-time energy management solutions.
Iberdrola
Iberdrola Group is today a world leader in renewable energy, with 41,303 MW of operational renewables by he end of the first nine months of 2023 and with 8,000 MW under construction, and on the cutting edge of the energy transition towards a low-emissions economy.
This commitment is reflected in its 2025 Strategic Plan, which will allocate around €17,000 million to the renewables business. Thanks to these investments, Iberdrola will increase its installed renewable capacity by 12,100 MW to 52,000 MW in 2025 – 3,100 MW of onshore wind, 6,300 MW of photovoltaic, 1,800 MW of offshore, 700 MW of batteries and 200 MW of hydroelectric.
Explore the drivers of future change, learning from the world’s most innovative companies
Consider the challenges and opportunities of disruption, and specifically related to data
Evaluate alternative future scenarios, and how we help our clients develop better futures
Explore what innovation and transformation, means for every part of our business
Reflect on what it takes to lead today and tomorrow, to be a performer and transformer.
Agenda
Session 1: World Changing
Riding the waves of change – purpose, profits and value creation
Customer agendas, health to home, social to sustainable
Rethinking everything, discontinuities and disruptors
Inspired by SpaceX and Biontech, Jio and DBS
Session 2: Future Scenarios
Exploring alternative futures, change drivers and uncertainties
Strategies and plans, making choices from the future back
Building a future portfolio, to exploit and explore
Inspired by the rapidly changing world of mobility
Session 3: Moonshot Innovation
Moonshots and Gamechangers, breaking free of old mindsets
Human and tech, customer and brands, sustainable and better
Rethinking the future of energy, beyond traditional boundaries
Inspired by Google and Twelve, Northvolt and Lanzatech
Session 4: Business Models
10 types of innovation, new business models and ecosystems
Business models as a source of competitive advantage
Dynamic business modelling and transformation
Inspired by Seimens and Tesla, Schneider and Orsted
Session 5: Performer Transfomers
What it takes to be a “Performer Transformer” – in mindset, roles and actions
Creating tomorrow while delivering today, turning purpose into practical action
Using the catalyst of external change to drive and guide your internal change
Inspired by Satya Nadella, Anne Wojcicki, Melanie Perkins and Hamdi Ulukaya
The energy sector has been undergoing significant transformations, with emerging business models reflecting the changing landscape. Here are some new and evolving business models in the energy industry:
Energy as a Service (EaaS): This model involves providing energy solutions as a service rather than a commodity. Companies offer comprehensive energy services, including generation, storage, and management, with customers paying for outcomes rather than infrastructure.
Virtual Power Plants (VPPs): VPPs aggregate the capacities of multiple distributed energy resources (DERs) like solar panels, wind turbines, and energy storage systems. By centrally managing these resources, VPPs can provide grid services, optimize energy use, and enhance reliability.
Blockchain-Based Energy Trading: Blockchain technology enables transparent and secure peer-to-peer energy transactions. Consumers with renewable energy sources can sell excess energy directly to others on a decentralized platform, bypassing traditional energy providers.
Demand Response Platforms: These platforms enable consumers to adjust their energy consumption based on real-time pricing or grid demand. Businesses and individuals can receive incentives for reducing energy usage during peak periods or when the grid is under stress.
Community Solar: Community solar projects allow individuals or businesses to invest in or subscribe to a shared solar facility. Participants receive credits on their electricity bills based on the energy generated by the communal solar installation.
Energy Storage as a Service (ESaaS): This model involves offering energy storage solutions on a subscription or pay-as-you-go basis. Customers can benefit from energy storage without the upfront costs and complexities of ownership.
Microgrids and Nanogrids: Microgrids are localized energy systems that can operate independently or in conjunction with the main grid. Nanogrids are even smaller, serving a single building or a small community. These systems enhance resilience, provide energy security, and support the integration of renewables.
Peer-to-Peer Energy Trading Platforms: Platforms enable individuals or businesses with renewable energy sources to directly sell excess energy to nearby consumers. Blockchain technology or other secure systems facilitate transparent and automated transactions.
Energy Efficiency as a Service (EEaaS): Companies provide energy efficiency solutions to businesses on a subscription or performance-based model. Customers pay based on the energy savings achieved through implemented efficiency measures.
Circular Economy Models: Companies are exploring circular economy principles, where energy systems are designed for longevity, reuse, and recycling. This involves a shift from a linear “take, make, dispose” model to a more sustainable and circular approach.
Here are some of the players at the forefront of shaping the future of energy:
Tesla: While often associated with electric vehicles, Tesla is also a major player in energy innovation. The company is involved in the development of energy storage solutions (Powerwall, Powerpack, and Megapack), solar products, and grid management systems.
Enel: An Italian multinational energy company, Enel has been actively pursuing a transition to renewable energy. The company is involved in wind, solar, and hydroelectric power projects and is known for its commitment to sustainability and innovation.
Orsted: Formerly known as DONG Energy, Orsted is a Danish energy company that has undergone a transformation, shifting its focus from fossil fuels to renewable energy. It is a global leader in offshore wind power.
NextEra Energy: Based in the United States, NextEra Energy is one of the largest renewable energy companies globally. It has a significant presence in wind and solar power generation and is known for its forward-looking approach to clean energy.
Vestas Wind Systems: A Danish company, Vestas is a leading player in the wind turbine manufacturing industry. It is known for its innovations in wind turbine technology and has a global presence in the wind energy market.
Pattern Energy Group: Specializing in renewable energy, Pattern Energy is involved in the development, ownership, and operation of wind, solar, and transmission assets. The company focuses on sustainable and responsible energy solutions.
Siemens Energy: Siemens Energy is a global player in energy technology, providing solutions for power generation and transmission. The company is involved in both conventional and renewable energy technologies and is actively working on innovations in the energy sector.
BloombergNEF (BNEF): While not a traditional energy company, BloombergNEF is a research organization providing insights into clean energy, advanced transportation, and sustainable industries. It tracks and analyzes trends and innovations in the energy sector.
More from Peter Fisk
Next Agenda of best ideas and priorities for business
Today’s business world is no longer stable and predictable. It cannot simply evolve from the past and extrapolate into the future. Yet too managers hope that their old models will continue to work. They seek to replicate the success formula of the past, to continuously enhance and improve the status quo, and trust that their luck will continue into the future. We call this a fixed mindset. Instead they need to break free, with a growth mindset.
“The best way to predict the future is to create it”said Abraham Lincoln.
Markets are more crowded than ever before. Competition is intense, from across geographies and sectors, whilst customer aspirations are constantly fueled by new innovations and possibilities. Innovation is continuous and essential. Yet too much innovation is just improvement, keeping pace, not getting ahead. It is quickly imitated or redundant, the advantage is lost, and investment is squandered.
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun of Udacity.
Francesco Venturini, head of Enel X, says that the energy sector is at a crucial inflexion point, with huge change and new entrants on the horizon. Driving this is how the boundaries between energy and other sectors will blur through new business models.
“If I think about electric mobility, utilities are competing with car manufactures; in energy managements systems, utilities compete with digital platform providers; in the field of the smart home, utilities are competing with the tech giants; and so on,” he says. Therefore, traditional utilities, which are not ready to tackle this new ecosystem, are definitely disadvantaged in comparison with those players that decide to deal with these new business models proactively.”
He says this will allow customers access to better pricing models. For example, through demand-side-response services, customers willing to adjust their energy consumption to off-peak, cheaper supply times will benefit from the lowest prices. “Through these new business models, more and more companies will join the game, blurring the line between sectors and increasing competition, with potential pricing benefits.”
New business models
New business models are the most effective way to transform organisations, to innovate the whole way in which the business works. Inspired by a new generation of businesses – Airbnb to Uber, Dollar Shave Club to Netflix – we see dramatically new business models in every market, through collaborative platforms, data analytics and personal recommendations, or subscription-based payments.
Airbnb makes money by helping you to make money out of your spare room, connecting host and guest, then taking a small fee from each. Nespresso makes great coffee, selling discounted machines, and then getting you to sign up to an everlasting and incredibly profitable direct revenue steam of coffee pods.
What if your business started leasing rather than selling, became part of the sharing economy? What if you simply facilitated an exchange between buyers and sellers and took a cut? How about moving to a subscription model, or a freemium model, or a referral model, or an advertising model?
We used to just think a business simply made things, and sold them. Now its much more complicated. Or rather, there are many more innovative ways to achieve success …
The term “Business Model” is over used and under defined. Business models explain how organisations work – how do they create value for customers, and in doing so how they create value for all other stakeholders. They can map the current business, or explore options for the future.
The approach originates from mapping “value networks” in the 1990s, understanding the systems across business and its partners through which value (both financial and non-financial) is created and exchanged – by who, how and for whom. I remember working with Pugh Roberts to create a multi-million dollar dynamic model for Mastercard which showed varying any one driver – such as interest rates, or branding – affected everything else. And thereby being able to test new ideas and optimise the model.
Business models represent the dynamic system through which a business creates and captures value, and how this can changed or optimised. They are a configuration of the building blocks of business, and their creative reconfiguration can be a significant innovation.
Business models became fundamental to business strategy, driven by them but often driving them. Hambrick and Fredrickson’s Strategy Diamond is all about aligning the organisation, achieving an economic logic between strategic choices. They help to align the business, matching the right strategies for outside and inside, using the proposition as the fulcrum, and profitability as the measure of success.
Business models can often appear very mechanical, lacking emotion and easy to imitate. In 2001 Patrick Staehler, in particular seeking to explain the new breed of digital businesses, created a business model “map” driven by the value proposition, enabled by the value architecture, creating economic value and sustained by cultural values. The last point here is most interesting, in that it captured the distinctive personality of a business, its leadership styles and ways of doing business. This is much harder to copy, and also sustains the other aspects.
Alex Osterwalder’s subsequent Business Model Canvas emerged as the most common template on which to map a business model. He popularised the approach so much so that his supersized canvas now features in workshops throughout the world, always with an array of multi coloured sticky notes as teams debate the best combination of solutions for each box. Whilst the canvas lacks the sophistication of value driver analysis and dynamic modelling, it is about testing hypothesise in each aspect, and how they could work together, and that respect works as a thinking model.
Business models have become a practical tool for rethinking the whole business, seeing the connections and then innovating the business. In fact they offer a great platform to facilitate new strategy and innovation thinking. That’s why we’ve created the Business Innovation Program, which combines design thinking, new business models and strategic implementation – a great way to engage your team, to think about new ways to grow, and to create the future, practically.
We explore at least 50 different business model templates which could transform your business. We start with the customer, to explore emergent needs and behaviours, shaping better propositions and solutions, then exploring how to deliver them commercially, and as engaging customer experiences.
Agenda
0900 – 1030: CHANGE, DISRUPTION AND GROWTH
Making sense of today’s world, the challenge and opportunity of relentless change
The future isn’t like it used to be, so we can’t keep doing what we used to do
100 companies changing the world right now. What can you learn from them?
Start with a future mindset, jump ahead, look forwards not backwards
Going beyond limits, how will you be the change, how will you achieve more?
Growth strategies – innovation beyond products, technology, and creativity
1100 – 1230: INNOVATING THE BUSINESS
Starting from the future back – create the future you want, then work backwards
Working from the outside in – rethinking solutions through customer eyes
10 types of innovation – products and services to business models and experiences
Ecosystems, from make or buy, to partner and connect, platforms and communities
Innovation multipliers – accelerate ideas further and faster to accelerate growth
Creating a growth factory – portfolios, self-tuning and the invincible company
1230 – 1400: BUSINESS MODEL INNOVATION
Business models – emergence of business models, 50 models to adapt and apply
Linking business models to strategy, business plans and organisation design
Rethinking your business model – what is it, and not – and different ways to define it
Mapping existing business model – simplifying how your business actually works
Innovating new business models – rethinking how your business could work better
Developing a business model portfolio – creating the invincible business
1530 – 1700: NEW BUSINESS MODELS IN ENERGY
Innovation in energy – how are banks innovating, what are the new models?
Rethinking products and services – what would deliver the proposition better?
Rethinking channels and brands – how to build more inspiring connections?
Rethinking revenues and pricing – exploring alternative ways to make money?
Rethinking assets and resources – how to use what you have better?
Rethinking activities and partners – what do to do yourself, and by others?
1700 – 1830: DEVELOPING YOUR NEW BUSINESS MODEL
Your products and services – what would deliver your proposition better?
Your channels and brands – how to build more inspiring connections?
Your revenues and pricing – exploring alternative ways to make money?
Your assets and resources – how could you use what you have better?
Your activities and partners – what do you need to do yourself?
How would you change Endesa’s business model? Where will you start?
Endesa is a Spanish multinational electric utility company and one of the largest electricity and gas operators in the country. More facts:
Ownership: Endesa was founded in 1944 and has its headquarters in Madrid, Spain. It was initially a state-owned company but has undergone several ownership changes. As of my last knowledge update in September 2021, it is a subsidiary of the Italian energy company Enel, which holds a majority stake.
Energy Generation and Distribution: Endesa is involved in the generation, distribution, and sale of electricity. The company has a diverse portfolio of energy sources, including conventional thermal power, hydroelectric power, wind power, and solar power. Endesa is committed to promoting renewable energy and reducing its carbon footprint.
International Presence: While Endesa is a major player in the Spanish energy market, it also has a significant international presence. The company operates in several countries, including Italy, Portugal, France, Germany, and several Latin American countries.
Renewable Energy: Like many energy companies, Endesa has been focusing on increasing its capacity in renewable energy. This includes investments in wind farms, solar power plants, and other sustainable energy projects. The transition to renewable energy is part of a broader industry trend driven by environmental concerns and regulatory changes.
Innovation and Technology: Endesa has been actively involved in innovation and the adoption of new technologies in the energy sector. This includes smart grid solutions, energy efficiency initiatives, and digital technologies aimed at improving customer services.
Environmental and Social Responsibility: Endesa, under the umbrella of Enel, has committed to environmental and social responsibility. This involves initiatives to reduce carbon emissions, support for sustainable development, and community engagement
The energy sector has been undergoing significant transformations, with emerging business models reflecting the changing landscape. Here are some new and evolving business models in the energy industry:
Energy as a Service (EaaS): This model involves providing energy solutions as a service rather than a commodity. Companies offer comprehensive energy services, including generation, storage, and management, with customers paying for outcomes rather than infrastructure.
Virtual Power Plants (VPPs): VPPs aggregate the capacities of multiple distributed energy resources (DERs) like solar panels, wind turbines, and energy storage systems. By centrally managing these resources, VPPs can provide grid services, optimize energy use, and enhance reliability.
Blockchain-Based Energy Trading: Blockchain technology enables transparent and secure peer-to-peer energy transactions. Consumers with renewable energy sources can sell excess energy directly to others on a decentralized platform, bypassing traditional energy providers.
Demand Response Platforms: These platforms enable consumers to adjust their energy consumption based on real-time pricing or grid demand. Businesses and individuals can receive incentives for reducing energy usage during peak periods or when the grid is under stress.
Community Solar: Community solar projects allow individuals or businesses to invest in or subscribe to a shared solar facility. Participants receive credits on their electricity bills based on the energy generated by the communal solar installation.
Energy Storage as a Service (ESaaS): This model involves offering energy storage solutions on a subscription or pay-as-you-go basis. Customers can benefit from energy storage without the upfront costs and complexities of ownership.
Microgrids and Nanogrids: Microgrids are localized energy systems that can operate independently or in conjunction with the main grid. Nanogrids are even smaller, serving a single building or a small community. These systems enhance resilience, provide energy security, and support the integration of renewables.
Peer-to-Peer Energy Trading Platforms: Platforms enable individuals or businesses with renewable energy sources to directly sell excess energy to nearby consumers. Blockchain technology or other secure systems facilitate transparent and automated transactions.
Energy Efficiency as a Service (EEaaS): Companies provide energy efficiency solutions to businesses on a subscription or performance-based model. Customers pay based on the energy savings achieved through implemented efficiency measures.
Circular Economy Models: Companies are exploring circular economy principles, where energy systems are designed for longevity, reuse, and recycling. This involves a shift from a linear “take, make, dispose” model to a more sustainable and circular approach.
Here are some of the players at the forefront of shaping the future of energy:
Tesla: While often associated with electric vehicles, Tesla is also a major player in energy innovation. The company is involved in the development of energy storage solutions (Powerwall, Powerpack, and Megapack), solar products, and grid management systems.
Enel: An Italian multinational energy company, Enel has been actively pursuing a transition to renewable energy. The company is involved in wind, solar, and hydroelectric power projects and is known for its commitment to sustainability and innovation.
Orsted: Formerly known as DONG Energy, Orsted is a Danish energy company that has undergone a transformation, shifting its focus from fossil fuels to renewable energy. It is a global leader in offshore wind power.
NextEra Energy: Based in the United States, NextEra Energy is one of the largest renewable energy companies globally. It has a significant presence in wind and solar power generation and is known for its forward-looking approach to clean energy.
Vestas Wind Systems: A Danish company, Vestas is a leading player in the wind turbine manufacturing industry. It is known for its innovations in wind turbine technology and has a global presence in the wind energy market.
Pattern Energy Group: Specializing in renewable energy, Pattern Energy is involved in the development, ownership, and operation of wind, solar, and transmission assets. The company focuses on sustainable and responsible energy solutions.
Siemens Energy: Siemens Energy is a global player in energy technology, providing solutions for power generation and transmission. The company is involved in both conventional and renewable energy technologies and is actively working on innovations in the energy sector.
BloombergNEF (BNEF): While not a traditional energy company, BloombergNEF is a research organization providing insights into clean energy, advanced transportation, and sustainable industries. It tracks and analyzes trends and innovations in the energy sector.
More from Peter Fisk
Next Agenda of best ideas and priorities for business
