Peter Fisk’s Blog
Amazon Lab126 … Inside Amazon’s secretive innovation studio, pioneering new devices and services, from Fire tablets to Echo Show
February 13, 2017
Amazon Lab126 is Amazon’s self-contained innovation studio, based in Sunnyvale in the heart of Silicon Valley, where its research and development team designs and engineers new consumer electronic devices and services- Fire tablets, Kindle e-readers, …
The Brand Super Bowl 2017 … best marketing moments from Airbnb to Budweiser, IBM Watson and 84 Lumbar
February 6, 2017
You probably heard … the 51st Super Bowl, the world´s biggest annual sporting event, exploded with more hype and marketing dollars than ever in Houston last night, as the New England Patriots finally overcame the Atlanta Falcons in extra time. The Su …
Burberry Kisses … Luxury brands must innovate to engage new consumers and embrace digital disruption
February 1, 2017
Instagram likes … Chinese consumers … immersive experiences … service-based start-ups … digital boutiques … magic mirrors … social influence … celebrity endorsement … instant customisation …. from runway to my door … Luxury goods markets are being …
Call the Glamsquad, visit the Drybar, or grab your smart brush … innovators shaking up the world of hair
January 27, 2017
Haircare is likely to be one of the most innovative areas of beauty in 2017, with traditional shampoos making way for next-generation cleansers, and nutrient-packed masks and supplements borrowing concepts from skincare. Customised haircare continues t …
Education 4.0 … the future of learning will be dramatically different, in school and throughout life.
January 24, 2017
Global connectivity, smart machines, and new media are just some of the drivers reshaping how we think about work, what constitutes work, and how we learn and develop the skills to work in the future. The concept of a “100 year life” becoming the norm, …
Gamechangers in Istanbul … 10 more Turkish innovators seeking to change the game
January 20, 2017
I’ve been working with Turkish companies for the last 12 years. Over the last decade I have chaired the MCT Marketing and HR Summits with around 2500 people almost every year, and have worked as an expert consultant to the business leaders of many Turk …
Changing times in Davos 2017 … “Honey melons hang from bitter vines. Sweet dates grow in thistles and thorns.”
January 19, 2017
With over 400 sessions on the official programme, covering everything from the rise of populism to the global economic outlook, you’d be forgiven for feeling confused by what just happened in Davos. While it would be impossible to condense it all into …
Consumers increasingly see brands as if they are human – with purpose and personality, ethics and emotions
January 15, 2017
Consumers increasingly view brands and companies as if they are human – they judge them by their purpose and personalities, ethics and behaviours – as much, if not more than minimal expectations for product quality, timeliness and good service. At the …
Reinventing customer engagement … why the financial crisis was a blessing in disguise for financial services
January 12, 2017
I end up doing lots of work with banks – big and small, digital and decidedly analog, niche and full service – innovators like First Direct and Moven, and also giants who want to reinvent themselves, like Deutsche and Santander. Whilst there is much t …
The Uncompromising customer … 4 paradoxes of today’s “Age of I” explored in Davos this year
January 8, 2017
The theme of the 2017 World Economic Forum for the world’s leaders of governments and businesses is “Responsive and Responsible Leadership.” Creating a customer-first (or for government’s citizen-first) mindset was argued by many as the fundamental sta …