Peter Fisk’s Blog
800 million new consumers … rethinking strategies and brands to engage the female, older and Chinese consumer
June 13, 2017
A seismic change is happening in consumer demand as global population surges to 7.4 billion by 2021. This will include 800 million new consumers, with newly disposable income, and even bigger dreams and aspirations. Most of them in India and China. At …
Decoupling … digital disruption that breaks the links between traditional consumer activities
June 12, 2017
Watching TV used to be endlessly frustrated by those disruptive ads. Then along came Tivo to decouple the watching of content from the advertising that funded it. Similarly Amazon separated trying from buying, Skype separated talking from connecting, Z …
Dreaming of a Casper mattress … 100 more disruptors ready to shake up your world
June 9, 2017
Since I started exploring and ranking the world’s “Gamechangers” many others have either adopted the word, or concept in annual rankings and showcases. Disruptive businesses are interesting and inspiring. Many are start-ups, although the don’t have to …
RocketLab’s battery-powered 3D-printed rocket launch in NZ changes the game of space.
June 3, 2017
RocketLab’s launch of a 3D-printed battery-powered into space this week heralds a new era in the space business. It symbolises a new generation of space entrepreneurs developing small, reusable rockets launching commercial payloads into space with cost …
Globalisation, innovation and social progress … What is the new “context” for business innovation and growth?
June 2, 2017
How do you make sense of a colliding world? From migration to a new populism, a new machine age with a social purpose, the rapid growth of robotics and biotech, the fusion of geographies and sectors, cultures and religions, what are the consequences an …
Fearless Girl … only 5.4% of Fortune 500 CEOs are women … yet companies with women in leadership perform better
May 31, 2017
To celebrate International Women’s Day 2017, McCann partnered with State Street Global Advisors to introduce the Fearless Girl to the world — a statue of a daring young girl, standing strong on Wall Street. Why? Because companies with women in leaders …
Storyboarding … bringing ideas to life in a visual story by adapting movie-making techniques to business and brands
May 30, 2017
A storyboard is a sequence of illustrations which aim is to visualise the critical moments of a whole story. That isn’t a new tool in animation. Indeed storyboarding has been popularized by Walt Disney Studios during the 1930s. Storyboarding is critica …
Finding your path to the future … through smart ideas and fast innovation … New interview!
May 26, 2017
My interview with a leading South American newspaper this week: Describe your path to what you’re doing now. What led you to become who you are? I started with a passion to understand the world. At school I loved sciences, the path of discovery, making …
Glamsquad to Glossier … new business models are rapidly disrupting the world of beauty
May 25, 2017
The world of beauty is being transformed rapidly. New consumers, and new aspirations of existing consumers through their experiences in other sectors, have fuelled the opportunities to embrace the potential of digital platforms, new business models, an …
Creating the future story of business … the best ideas and inspirations from the European Business Forum 2017
May 19, 2017
Denmark’s fairytale city of Odense is a perfect place to write the future story of business. Birthplace of Hans Christian Andersen, and now one of Europe’s leading robotics hubs, it seeks to become “the Davos of business thinking”. Odense is a city in …