Peter Fisk’s Blog

Hit Refresh … How Microsoft’s “growth mindset” enabled it to become the world’s most valuable company, again.

February 4, 2019

5 years ago today Satya Nadella became CEO of Microsoft. Since taking charge he has turned the company’s fortunes around, tripling its market value, making it the most valuable company in the world for the first time since 2002. In November 2018, Micro …

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10 Little Words of Happiness … Hygge to Lykke, Fika and Lagom, Apprivoise to Ataraxia, Ikigai and Wabi Sabi, WuWei and Sisu

February 2, 2019

Hygge A couple of years ago, the world went crazy for “hygge”… that untranslatable word that became understood and loved around the world. The Danish concept of simplicity, coziness, and wellbeing has been translated into a design style, self-care ro …

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Beautiful brands … Airbnb to Diptyque, Havaianas and Hwayo, L’Occitane and Leica, Maison Margiela and Patagonia

February 1, 2019

Brands inspire us beyond business. They are the icons of a cultural zeitgeist, they are the labels of our imagination and energy, and they are then labels by which we define ourself and our tribes. Japanese publishing house JOH & Company’s B Magazi …

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Why purpose-driven companies do better … they are more ambitious, attract talent, inspire innovation, faster decisions, more trusted, increase loyalty, attract investment

February 1, 2019

What is the benefit of having a purpose beyond profit? Whilst for some people the notion of having an “inspiring purpose” is morally and commercially a no-brainer, for other people, a purpose can still seem like an irrelevant tagline. You might argue t …

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Asian business leaders are more creative and intuitive … more youthful and female, driven by optimism and confidence

January 28, 2019

Imagine Jack Ma in a room with Jeff Bezos talking about the future of retail. Or Elon Musk setting out to map the future alongside Masayoshi Son. They may have similar dreams and strategies, but their styles of thinking are likely to be quite different …

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Facts about the changing world of business … helping business leaders to make sense of the opportunities of ahead

January 28, 2019

We live in an incredible time. More change in the next 10 years than in the last 250 years. New technologies are transforming the ways in which we live and work. Technologies enable incredible change. It is how we unlock their potential that matters. T …

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La Vida Nuestra … How Barcelona’s Estrella Damm beer embraced the power of storytelling through branded films

January 25, 2019

Storytelling has always been a powerful way for brands to establish and maintain this meaningful relationship with consumers. In the consumer world, such brand narratives are not about finding logical solutions to complex problems – or indeed about tel …

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The House of Beautiful Business … What defines our humanity, what future do we want, and how will we realise it?

January 24, 2019

Inspiration is rare in today’s world of relentless speed, incredible innovation, and bewildering complexity. Yet in Lisbon I found an antidote. It’s called a house, but is more an incredible meeting of people. It has even been described as a sacred spa …

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Solomon’s Code … Being human in a world of intelligent machines … and the need for a “Digital Magna Carta”

January 23, 2019

Popular perception always thinks of AI in terms of game-changing narratives. Deep Blue beating Gary Kasparov at chess, for example. But it’s the way these AI applications are “getting into our heads” and making decisions for us that really influences o …

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Your time is limited, don’t waste it … 100 inspiring business quotes from Angela Ahrendts to Niklas Zennström

January 22, 2019

You have brains in your head. You have feet in your shoes. You can steer yourself, any direction you choose said Dr. Seuss. We can spend hours reading every book, months studying at business schools, and years learning from colleagues in our every day …

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