Peter Fisk’s Blog
Who are the most inspiring companies of 2025? … ASML or BYD, Climeworks and DeepSeek, Esillor or Ferrari, Guayaki and Hermes … inspiring brands, interesting business models, incredible innovators
January 5, 2025
Which companies around the world inspire you? In Amsterdam, ASML makes some of the most incredible machines, that themselves make the world’s semiconductors, that power most of our lives today. In Shenzhen, BYD has gone beyond many people’s dreams to b …
The Business Athlete … sprinting, jumping, swimming, cycling … training, eating, sleeping, winning … How business leaders can learn from elite athletes to achieve better performance
January 5, 2025
I asked Richard Branson to describe his typical day. He turned to me, his face more alive and interested than when we had talked about any aspect of his business empire. “The early morning is the best part of my day. I wake early, around 5 am, and begi …
A to Z Trend Kaleidoscope 2025 … 25 trend reports to help you make sense of changing markets, and seize the best opportunities for innovation and growth
January 1, 2025
Superfast-gaming chips and fat-busting superdrugs, asteroid-chasing rockets and carbon-capturing technologies, 4 day working weeks and chess reinvented as a reality TV game, health-enhancing fashions and the rebirth of the hairy mammoth. Nvidia is tran …
My Favourite Ads of 2024 … Airbnb’s iconic places to Oslo’s questionable city, IKEA’s co-workers to V&A’s culture hunt, and a British Original … ads inspire, ads engage, ads become iconic.
December 31, 2024
Ads inspire, ads engage, ads become iconic. While the marketing world has hugely shifted over the last 35 years since I worked on my first ad (a spot for British Airways creating a global image of people around the world, which became quite iconic), ad …
Gamechangers 2025 … Arabica to Bumble, Colossal and Duolingo, Evocative to Fenty, Gorilla Glass and Halo Top, Ipsy to Liquid Death … challengers, disruptors, and inspiring brands
December 31, 2024
“Gamechangers” are individuals, companies, innovations, or events that significantly alter the status quo in their respective fields. They often introduce new ideas, technologies, or practices that disrupt existing norms and pave the way for new opport …
Accelerating Decarbonisation … airlines to automotive, construction and energy, fashion and food … how to reduce your carbon emissions, and improve your positive impact, faster
December 29, 2024
Decarbonisation is the priority for many business leaders. While value creation, making sense of changing markets, exploring new growth markets and unlocking emerging technologies, rethinking business models, reducing costs, and driving growth all matt …
Brainy Brands … how businesses can embrace behavioural science to transform their marketing, innovation and growth
December 27, 2024
Walking into Starbucks is more than asking for a tall skinny latte. It’s an immersive lesson in brand psychology. From the size of cups (why is Tall the smallest size?), to the structure of its pricing menu (which size seems best value?), to the handwr …
The Invisible Business … In today’s world, most companies are built on intangible assets – ideas and brands, software and relationships – but few managers really know how to unlock their full potential value.
December 21, 2024
Seeing the Unseen A century ago, the world’s most valuable companies were measured by how much land they owned, how many tons of steel they produced, or how many barrels of oil they extracted from the ground. Today, the most valuable companies own few …
Soundtracks of My Life … Every breadth you take, every move you make … Bowie and Bono, Prince and Madonna, Moby and Dido, Crowded House and the Beautiful South … Remember them?
December 17, 2024
I grew up in Northumberland, actually born on the banks of the Tyne. Sting, perhaps, not surprisingly, has been a fixture in my musical life. In fact, when I was at school, he was still a teacher at another nearby school, while playing evenings in loca …
The Invisible Business … today’s best organisations are built on intangible assets … ideas and brands, algorithms and ecosystems … but few leaders know how to effectively unlock their real value
December 17, 2024
A century ago, the world’s most valuable companies were measured by how much land they owned, how many tons of steel they produced, or how many barrels of oil they extracted from the ground. Today, the most valuable companies own few factories and carr …