Peter Fisk’s Blog
Consumer of the Future … “Aisha blinked twice, the smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week”
August 11, 2025
Aisha blinked twice, and the shelves around her re-arranged in mid-air. The smart lenses in her eyes had already scanned her biometric mood, cross-checked her carbon budget, and pulled up items her climate-positive friends were buying this week. Somewh …
Cities of the Future … exploring how the megatrends will shape new urban development, from Amsterdam and Astana to Shenzhen and Songdo … inclusive and intelligent, human and regenerative
August 10, 2025
The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging populations, climate collapse to geopolitical fracture …
The Future of Books … How the next decade will rewrite the concept of a book … a transformation of the publishing model built on intelligent ecosystems, distributed business models, and dynamic human experiences
August 10, 2025
The next decade will be defined not by incremental progress but by seismic shifts in how the world works. Megatrends aren’t background noise; they’re the blueprint for what’s next. From AI to aging populations, climate collapse to geopolitical fracture …
Reinventing the Running Ecosystem … from shoes to systems, speed to soul … the changing rhythm of running, wellbeing and soft performance, crews and communities … and declining influence of shoe brands
August 7, 2025
Running is undergoing a quiet revolution. Once a solitary, performance-driven pursuit defined by stopwatch times and shoe design, it is becoming something far broader — a social, digital, and emotional ecosystem that touches every part of life. In the …
The Brand Doctor … Aperol Spritz emerged in the cafes of Padua during the 1950s, and became the iconic aperitif, but has changed little since then … How should Campari Group reinvent the brand?
August 5, 2025
Each month The Brand Doctor, business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply t …
Reinventing Business with AI … the 5 big shifts enabled by AI that can reinvent every business … inspired by the innovative AI applications of TikTok and L’Oreal, Insilico to PingAn, Enel and Inditex, Amazon and Coca Cola
August 2, 2025
AI is no longer an experiment running in the backrooms of tech companies. Over the last two year it has become the new operating system for business — rewiring how organisations create, deliver, and capture value. There are plenty of excited tech artic …
Danish Innovators … Denmark is a quiet superpower of innovation, from Lego and Mærsk, Ørsted and Vestas, to Ganni and Pleo, Topsøe and Trustpilot … where science meets design, purpose and profit
August 2, 2025
Denmark has long been a quiet superpower of innovation. A small nation with just under six million people, it has repeatedly reshaped global markets — from wind energy and shipping to enzymes, toys and pharmaceuticals. Its innovation model is distincti …
“Let my people go surfing” by Yvon Chouinard … and other books that have inspired me in recent months … from hidden geniuses to storytelling brands, thinking like a minimalist and reinventing luxury
August 1, 2025
It’s a superfast, crazy and unpredictable world – no time to read, no time to think – indeed, leaders face unprecedented challenges: rapidly evolving technologies, shifting consumer expectations, and the imperative to balance profitability with purpose …
Megatrends 2035 … the dramatic forces shaking up every market, and demanding that every business reinvents itself … How will you lead in a future of disruptive, relentless, incredible change?
July 31, 2025
Download the new report “Megatrends 2035” by Peter Fisk In an age of accelerating disruption, every company faces a choice: adapt, transform, or fade away. The next decade will be defined not by incremental progress but by seismic shifts in how the wor …
The Spotify of Books … How Gelato is reinventing book publishing in a digital world … think platforms not factories, empower creators anywhere, deliver on demand anytime
July 30, 2025
In an era when the boundaries between physical and digital are blurring, the publishing industry stands at a crossroads. For centuries, it has been dominated by linear supply chains: authors write, publishers print, distributors ship, and retailers sel …