Peter Fisk’s Blog
Nike’s Dream Crazy … bold, human and thoughtful … was the best advertising campaign of the decade, not just of the year
December 27, 2018
Nike’s Dream Crazy campaign could be the best of the decade, let alone the last year. Their decision to use Colin Kaepernick was one of the boldest made in marketing in a long, long time and the brand was rewarded accordingly. The black and white close …
The rise and fall of Ofo … the billion dollar Chinese bike sharing platform
December 27, 2018
The streets of Beijing and Shanghai are littered with yellow Ofo bikes, lying abandoned in varying states of disrepair, chains broken, wheels buckled and paint fading. A reflection of the quick rise and sharp fall of the billion-dollar Chinese bike-sha …
Olympic sprint champion Michael Johnson … from world records in golden shoes, to high performance and just walking
December 26, 2018
Michael Johnson is one day younger than me. Johnson was the world’s greatest 200/400m runner. His performance were out of this world. For a number of years, he really was at a different level to the rest of humanity. His best moments came in 1996 at th …
10 Paths to Growth … exploring the new book Growth IQ with Salesforce’s Tiffany Bova
December 23, 2018
Do you know the best way to drive your company’s growth? If not, it’s time to boost your Growth IQ. That’s the message of a new book by Salesforce’s Tiffany Bova. Seth Godin calls her “a worthy successor to Michael Porter” whilst Nancy Duarte (author o …
Inside Daimler’s Lab1886 … the Stuttgart innovation hub focused on creating the future of mobility
December 18, 2018
Innovation was and is one of the main drivers of the sustainable success of Daimler. Established in 2007, Lab1886 is supporting the company with innovative models to master the challenges of the future. Innovation is the venture of turning the visions …
AI is transforming the brand experience … from Levi’s Virtual Stylist to Hilton’s Connie robo receptionist
December 16, 2018
Customers love personalisation. Brands that excel at personalisation deliver five to eight times the marketing ROI and boost their sales by more than 10% over companies that don’t personalise, according to McKinsey. 73% of consumers prefer to do busine …
Dragon Rouge’s vision of how brands will shape our future lives
December 15, 2018
Over the past few generations, Western ideas about family have shifted dramatically. People wait longer to have kids and many “boomerang” back to their parents’ homes before finally setting out on their own. When they do finally leave, they often scatt …
Grainwave White Ale from Ceria Brewing Company … the world’s first cannabis-infused beer launches in Denver, Colorado
December 14, 2018
After months of chatter, a non-alcoholic beer promising a different kind of buzz is launched this week, according to the Denver Post. Ceria Brewing Co.‘s debut product, Grainwave Belgian-Style White Ale, will be available at Green Solutions’ dispensary …
Yvon Chouinard announces a new mission for Patagonia that will reshape how he does business … “Patagonia is in business to save our home planet.”
December 14, 2018
Yvon Chouinard, Patagonia’s 80-year old founder started climbing in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. He scrambled up and down the cliffs to the falcon aeries he moved on …
A place to live, laugh and love … how Orascom is reinventing the future of towns … from the Swiss Alps to the Red Sea
December 7, 2018
Orascom Development Holding (ODH) creates fully integrated towns, like the one here in La Gouna, a purpose-built location on Egypt’s Red Sea. Escape from the hustle and bustle, the noise and crowds, the density and pollution of big cities, to live a be …