Peter Fisk’s Blog
Happy new year! … ¡Feliz Año Nuevo! … Godt Nytår! … S Novim Godom! … Antum salimoun! … 新年快乐 / 新年快樂!
December 31, 2018
Sometimes all we need is a new beginning. So here’s a big “cheers” to thinking about positive change, as the year changes too. Don’t forget the past, to build on what you’ve done so far. But jump to the future, then plan your journey future back, with …
Future proof yourself against the political, economic and cultural challenges of technology … 21 Lessons for the 21st Century
December 31, 2018
Sapiens was an obscure Hebrew-language history of humanity, translated into English in 2014, and then sold more than a million copies when Mark Zuckerberg included it in his 2015 reading list. Ridley Scott now wants to turn it into a TV series, whilst …
Tracksmith launches Hare AC … Sports brands lead the way in building communities of people sharing passions
December 28, 2018
Tracksmith, the Boston-based retro running clothing brand with a devoted following, recently launched its Hare A.C. running club. Membership is priced at $128 annually and includes not just a free racing vest, early access to major launches, and exclus …
Leading beyond a VUCA world … time for leaders to embrace the future more positively, their space to add value
December 28, 2018
Nearly two decades ago, military planners coined an acronym to capture the nature of an increasingly unpredictable and dynamic world. They called it VUCA—an environment of nonstop volatility, uncertainty, complexity and ambiguity. The world today embod …
Nike’s Dream Crazy … bold, human and thoughtful … was the best advertising campaign of the decade, not just of the year
December 27, 2018
Nike’s Dream Crazy campaign could be the best of the decade, let alone the last year. Their decision to use Colin Kaepernick was one of the boldest made in marketing in a long, long time and the brand was rewarded accordingly. The black and white close …
The rise and fall of Ofo … the billion dollar Chinese bike sharing platform
December 27, 2018
The streets of Beijing and Shanghai are littered with yellow Ofo bikes, lying abandoned in varying states of disrepair, chains broken, wheels buckled and paint fading. A reflection of the quick rise and sharp fall of the billion-dollar Chinese bike-sha …
Olympic sprint champion Michael Johnson … from world records in golden shoes, to high performance and just walking
December 26, 2018
Michael Johnson is one day younger than me. Johnson was the world’s greatest 200/400m runner. His performance were out of this world. For a number of years, he really was at a different level to the rest of humanity. His best moments came in 1996 at th …
10 Paths to Growth … exploring the new book Growth IQ with Salesforce’s Tiffany Bova
December 23, 2018
Do you know the best way to drive your company’s growth? If not, it’s time to boost your Growth IQ. That’s the message of a new book by Salesforce’s Tiffany Bova. Seth Godin calls her “a worthy successor to Michael Porter” whilst Nancy Duarte (author o …
Inside Daimler’s Lab1886 … the Stuttgart innovation hub focused on creating the future of mobility
December 18, 2018
Innovation was and is one of the main drivers of the sustainable success of Daimler. Established in 2007, Lab1886 is supporting the company with innovative models to master the challenges of the future. Innovation is the venture of turning the visions …
AI is transforming the brand experience … from Levi’s Virtual Stylist to Hilton’s Connie robo receptionist
December 16, 2018
Customers love personalisation. Brands that excel at personalisation deliver five to eight times the marketing ROI and boost their sales by more than 10% over companies that don’t personalise, according to McKinsey. 73% of consumers prefer to do busine …