Peter Fisk’s Blog
Marketing needs to step up … to be the driving force of business, in a world where markets are the biggest dynamic
April 1, 2019
Marketing as a profession, and a source of new thought leadership, has become a little stagnant in recent times. Over the last 15 years since I was CEO of the world’s largest professional network of marketers, the CIM, then I don’t see much progress in …
Europe’s Best Performing CEOs … Pablo Isla, Bernard Arnault, Francois-Henri Pinault, Elmar Degenhardt, Jacques Aschenbroich, Johan Thijs, and Martin Bouygues
March 31, 2019
Europe’s CEOs are the best in the world, according to HBR’s recent list of the world’s best performing CEOs. While companies are defined by the work of their staff, they all need a figurehead and a leader to act as the face of the business, and to shap …
Hello Tomorrow … the rise of Arabic innovators, beyond sand and oil, beyond borders and cultures
March 27, 2019
“Hello Tomorrow” proclaims the bold advertising of Emirates. Indeed the airline has soared ahead of its global challengers in recent years, focusing on a strategy not just to compete, but to change the world of travel. Its strategic model and brand exp …
Managing innovation portfolios … using the four domains: explore, exploit, sustain and retire
March 27, 2019
I’ve always thought that managing portfolios is one of the most important strategic responsibilities of business leaders. I recently came across a great approach to mapping a business portfolio, to visualize current work in progress and how it aligns t …
The Future is Asian … 5 billion people, most of the world’s mega-cities, 30% of the global economy, 70% of global economic growth
March 21, 2019
5 billion people, two-thirds of the world’s mega-cities, one-third of the global economy, two-thirds of global economic growth, thirty of the Fortune 100, six of the ten largest banks, eight of the ten largest armies, five nuclear powers, massive techn …
Inspired to Innovate … ideas and anecdotes, tools and approaches, wit and wisdom from some of the world’s great innovation gurus
March 20, 2019
It’s one of the toughest challenges an executive faces: How do you get your people to think creatively—to challenge the status quo—while still keeping your everyday operations running smoothly? Innovation is not like most other business functions and a …
IKEA reinvents its business model … why businesses need to keep innovating the way they work
March 20, 2019
We lease cars. We rent designer dresses. When the lease is up, we return it and get another. Could a similar leasing model work for furniture? IKEA, the world’s largest furniture retailer, is launching a subscription model where people can lease everyt …
Marginal gains … alcohol on bike tyres, and electrically heated shorts … from cycling to marathon running, education and healthcare, 1% improvement can make a big difference
March 20, 2019
I first heard about marginal gains whilst watching cycling. Dave Brailsford was the new performance director of Team GB, who in recent years have come to dominate the event. Marginal gains was said to be his secret to superior performance. From cycling …
Neuroplasticity: The Secret of “The Source” … Tara Swart’s new book on how to change your brain to live a better life
March 13, 2019
We used to assume that we each have our established ways of thinking and behaving, and as we get older the capability of our brain to learn and adapt becomes more difficult. Yet our brain can grow new neurons at any age. Each neuron can transmit up to …
Smart Business … Ming Zeng on what Alibaba’s success says about the future of strategy
March 9, 2019
Alibaba’s “customer-to-business” model shows how to use the power of AI and machine learning to respond to customers’ rapidly changing needs and aspirations. In Smart Business: What Alibaba’s Success Says About the Future of Strategy, Alibaba’s chief s …