Peter Fisk’s Blog
For centuries, electricity was thought to be the work of sorcerers … artificial intelligence is the new electricity
September 3, 2019
For centuries, electricity was thought to be the work of sorcerers. Magicians left audiences puzzled about where it came from and how it was generated. And although Benjamin Franklin and his contemporaries were well aware of the phenomena when he demon …
“The Sun Also Rises” … How Ernest Hemingway gave Rita McGrath inspiration to explore strategic inflection points in her new book “Seeing Around Corners”
September 1, 2019
Rita McGrath is a fantastic lady. Full of energy, optimism and encouragement. Pragmatic but a future thinker. One of the world’s most thoughtful strategy gurus. The Columbia Business School professor’s previous book provocatively declared The End of Co …
The Department for Dairy Related Scrumptious Affairs … how would you reinvent the world of milk?
September 1, 2019
New markets demand new approaches, emerging trends and alternative business models give you the opportunity to innovate everything from product to service, packaging to distribution, customer experience to business models. Imagine milk you consume dail …
Megatrends … the five forces shaping our future, driving the best new opportunities for innovation and growth
September 1, 2019
If you cast yourself back to the 1989 film “Back to the Future II” Marty McFly was transported 26 years forward in time. Here he found hover boards had replaced cars and recreational drones, flat screen TVs and video conferencing were all the norm. Alt …
Gamechangers Latin America … the most innovative companies, from Agua Bendita and Cliengo to Mercado Libre and Selina
August 30, 2019
This week I am in the wonderful city of Buenos Aires, Argentina, for my “Gamechangers Latin America 2019” keynote and masterclass at the CMO Latam Summit, organised by Adlatina. You can download a summary of my presentations here: Gamechangers Part 1: …
Fashion Pact … 32 leading brands make commitments on climate, biodiversity and oceans
August 27, 2019
Many of fashion’s largest and most influential fashion businesses have created a pact to address the industry’s effect on the environment. Among them are businesses including French luxury giant Kering (owner of Gucci and Saint Laurent), Adidas, Chanel …
Kongo Gumi … Shigemitsu Kongo formed his temple-building company in 578 AD … and it lives on today
August 18, 2019
In 578 AD, a Korean immigrant named Shigemitsu Kongo made his way to Japan at the invitation of the royal family. Buddhism was on the rise in Japan at the time; though it had only been introduced a few decades prior, the Empress consort had been active …
Apple to Dove, Gillette to Snickers … 50 years of EFFIEs finally turns marketing effectiveness into more of a science
August 18, 2019
Marketing effectiveness has taken a long time to become more science than art. 30 years ago I sat down in my first marketing job, working on brand development for British Airways. The company had just taken a series of transformative steps forward, pri …
“The joyful people are those who find their second mountain” … Inspired by David Brook’s new book on finding more purpose
August 13, 2019
Every so often, you meet people who radiate joy—who seem to know why they were put on this earth, who glow with a kind of inner light. Life, for these people, has often followed what we might think of as a two-mountain shape. They get out of school, th …
James Lovelock at 100 … from AlphaGo to Novacene, and how self-learning machines will be the start of new life
July 26, 2019
James Lovelock will always be associated with one big idea: Gaia. The Oxford English Dictionary defines this as “the global ecosystem, understood to function in the manner of a vast self-regulating organism, in the context of which all living things co …