Peter Fisk’s Blog
Changing the world of marketing … trends and techniques for a digital-centric approach to customers and brands
April 26, 2019
In just the last decade, the marketing world has been dramatically transformed. Spending on digital media surpassed television ads long ago, and digital spend is anticipated to top $333bn in 2019. More significantly, the rise of digital platforms has …
Winning leaders need to go beyond the “fixed vs growth mindset” paradigm … to lead business towards a better future
April 23, 2019
If there is one concept that has dominated leadership thinking in recent times, then it is probably the “Growth Mindset” as articulated by Stanford psychologist, Carol Dweck, building on her research on mindsets and their effects on achievement and suc …
Marketing has changed … no more spam, no more hussle, no more shame … Seth Godin explains what marketing is, again
April 22, 2019
Seth Godin has been a peer for the last 25 years. When his great book Purple Cow came out back in 2002, I was CEO of the world’s largest marketing network, the Chartered Institute of Marketing. We immediately embraced the concept, the book, and Seth. H …
3D Printing … 30 years on from Chuck Hall’s cup, you can now print almost anything on demand … food, a new dress, body parts, even a new home
April 20, 2019
30 years ago Chuck Hall, the cofounder of 3D Systems, designed and printed a small cup. It was the first example of 3D printing, or additive manufacturing as it is more generally known. He called the approach stereolithography, a method and apparatus f …
Surfing the Megatrends … Business transformation needs to keep pace with the changing world, and shape it further
April 19, 2019
Business transformation needs to keep pace with the changing world, aligning with the megatrends, harnessing the changes to keep pace, but also to influence the changes in their own vision. The companies who can most effectively shape the trends, are b …
Closing the Loop … P&G, Unilever, PepsiCo, Coca-Cola, Nestlé and Danone work together for zero waste
April 17, 2019
Some of the world’s largest consumer goods companies – P&G, Unilever, PepsiCo, Coca-Cola, Nestlé and Danone – have launched a new initiative to use refillable and returnable containers in place of current plastic packaging and to reduce waste. Unde …
Ambient tracking, Bounty Programs, Solar Highways, 5D Printing, Digital Frailty, Nanobot Nurses, and Thinkables? And The Big 9
April 15, 2019
This month marks the 30th anniversary of Tim Berners-Lee’s original proposal for a World Wide Web, which his supervisor called “vague, but exciting.” We’ve come a long way in those last hyperconnected 30 years. So … Ambient tracking, Bounty Programs, …
Facts and Funk, Asia to Africa, and how to be invincible … The world’s best ideas for business leaders at Thinkers50 European Business Forum 2019
April 12, 2019
Go shopping in Shanghai, and stores are unlikely to accept your cash or cards, instead expecting you to buzz their QR code with your mobile phone. Sit down in a Dalian Wanda movie theatre and you are invited to immerse yourself in the story with your V …
Amazon Day 1 … Jeff Bezos writes his 2018 Letter to Shareholders … “Intuition, curiosity, and the power of wandering”
April 11, 2019
Jeff Bezos has had a turbulent year. Amazon continues to thrive, albeit with new challenges, whilst Bezos personally has had to overcome more personal challenges. He remains the richest person in the world, at least before his divorce settlement, and i …
The simple sketch by Dragan Pajevic that became Amazon’s warehouse robots, transforming the speed of logistics
April 8, 2019
Amazon knew that it had to reinvent its distribution system, if it was going to be able to deliver customer orders in 24 hours, and ultimately in 1 hour. Transportation was relatively easy. Dedicated Amazon vans, aircraft, ships, bikes, drones were ent …