Peter Fisk’s Blog

Business Recoded … René Redzepi, the world’s most celebrated chef, opened Noma in his native Copenhagen at the age of 25, with a cuisine that reflects his locality.

October 20, 2020

In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the challenge to realign business with the environment, an …

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Business Recoded … Hamdi Ulukaya, the Kurdish refugee who created the world’s leading yogurt brand Chobani, calls himself an anti-CEO and wants to give it all away

October 19, 2020

In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the challenge to realign business with society, and the co …

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Kingfishers and geckos, slug slime and humpback whales … using “biomimicry” to find better solutions to our big challenges inspired by nature

October 19, 2020

“Biomimicry” is the imitation of animals and plants, the models and systems of nature, to inspire new ways to solve complex human problems. An early example was the study of birds to enable human flight. Although never successful in creating a “flying …

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Brands as the most powerful, inspiring platforms for change … Overcoming the “circularity gap” to drive innovation, growth and enlightened progress

October 6, 2020

The world is on fire. Global contagions and unstoppable wildfires, social inequality and melting ice caps. Demanding consumers and disruptive technologies, unexpected shocks and stagnating growth. Human CO2 levels need to fall by 45% from their 2010 le …

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Business Recoded … Piyush Gupta leads DBS, the world’s most innovative bank, with a strategy to make banking invisible, everywhere and nowhere.

September 14, 2020

In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the power of disruptive technologies, and the courage to c …

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How will the future emerge? … “tech” companies, led by Apple’s $2 trillion, have soared during the global pandemic … but in reality, today every company is a tech company, from structure to culture

September 14, 2020

2020 has been a phenomenal year. If you’re a tech company. But then, you could argue that in some ways every company should be a tech company, in structure and culture. And human too. As the pandemic hit, Apple’s stock price has looked more like the Bu …

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No Rules Rules at Netflix … Reed Hastings describes how he built an extreme culture to disrupt the world of entertainment, in a new book with Erin Meyer

September 14, 2020

In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the power of disruptive technologies, and the courage to c …

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Adidas and Aviation Gin, Patagonia to P&G, Netflix and White Claw … Who are the most innovative brands, the most innovative marketers?

September 5, 2020

In a pandemic, a downturn, or even in the best of times … markets are crowded with brands clamouring to engage consumers, to find an edge, to stand out … In downturns they get more desperate, more creative, and innovation thrives. The temptation, o …

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Having a pint in a pandemic … new consumer behaviours are just part of accelerating change … from craft beers to AI-driven brewing and hard coffee

September 4, 2020

Every category is now in a state of Covid hangover, uncertain about what happens next. Some markets have largely migrated online, and will remain so, new categories have emerged, and new technologies make new experiences possible. It’s not just about a …

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Rise of “Generation Alpha” … how the children of today’s global pandemic will shape our future through their lockdown experiences

September 3, 2020

We are familiar with the differences between generations – from “baby boomers” to “millennials” – and how we define (stereotype) age groups most notably by attitudes that are shaped in their formative years. Their experiences while growing up have a hu …

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