Peter Fisk’s Blog
Thinkers 50 Awards … the “Oscars of Business Ideas”
November 11, 2013
London, UK “Thinkers 50” has established itself as the world’s leading authority on business thinking, scanning and ranking all the business gurus and their ideas from around the world. 15 years ago, Des Dearlove and Stuart Crainer, two London-based jo …
“Magicians of the 21st Century” … Elon Musk’s CalTech commencement speech … “Imagination is the limit. Go out there and create some magic!”
July 1, 2012
On Friday 15th June 2012, Elon Musk put down his SpaceX tools, stepped back from his Neuralink experiments, parked his Tesla car, paused his Twitter posts, and delivered a commencement speech to the graduating 2012 class of California Institute of Tech …
Surviving and thriving in a downturn … 10 strategies for every business
January 24, 2010
Downturns are moments for rethinking, for focusing on what makes you special, for getting close to customers, for smart and bold moves, for shaking up the market, for asserting yourself competitively, for reaching out to new customers, for staying posi …
Interview with Peter Fisk … Management Today interviews the business guru and bestselling author
May 7, 2009
Hi Peter Lets start with the global economic crisis. What should marketers do? What is great marketing in tough and uncertain times? Nothing matters more than staying close to customers in a downturn – understanding what matters to them now, retaining …
10 Challenges for Genius Marketers … Strategies and brands, customers and people
July 7, 2007
The best opportunities for business are outside not inside, meaning that business needs marketing more than ever, but not as before. How can you apply the genius of Einstein a nd Picasso to your business, or develop the iPods and waffle soles of your g …
Genius Marketers … from the great Steve Jobs, to the crazy Phillipe Starck, and the passionate Phil Knight
January 15, 2007
Marketing Genius explores the attributes of genius, and how the intelligence of Einstein, the creativity of Picasso and success of Buffett can be applied to the marketing challenges of today. The intelligence of a marketing genius Albert Einstein was a …
The Marketing Genius Toolkit … Market Mapping to Brand Genes, Memic Messaging to Customer Capital
June 24, 2005
Marketing Genius is stretching in its challenge to marketers, but also highly practical in how they can apply their marketing in more intelligent and creative ways. A number of tools are essential and new. Here is just a sample: New tools for more inte …
Brand Genetics … Alessi to Enterprise, Jet Blue and Jones Soda
March 24, 2005
Marketing Genius champions brands that have the vision and power to shape their markets in their own destiny rather than others, to maintain their focus and principles over time, and to combine intelligence and creativity in order to drive success comp …
My first book “Marketing Genius” is now available in 35 different languages … and some more important numbers!
January 1, 2005
My first book “Marketing Genius” set out to explore the changing world of business, and in particular how to approach it with a more imaginative as well as intelligent approach. Reflecting on recent Marketing Genius events which I have delivered around …