Peter Fisk’s Blog

“Creating Great Choices” is all about moving beyond trade-off thinking, to explore new and better ways of winning

September 19, 2017

Strategy is all about making choices. Where to compete? How to be different? What to do, and not? Today’s business leaders face more choices than ever. You could be in any market, segment or geography, or any sector for that matter. Leaders like Bezos …

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Jack Ma celebrates 18 years of Alibaba by dancing to Michael Jackson … so what are his leadership secrets?

September 17, 2017

Jack Ma, from former English teacher to China’s richest man, and CEO of Alibaba Group, donned his dancing shoes last week to perform a Michael Jackson routine in front of 40,000 employees at the Alibaba 18th anniversary party. Sitting on a motorcycle a …

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The Mind of a Business Leader … Alan Mulally’s mind map of One Ford

September 14, 2017

I remember former Ford CEO Alan Mulally being interviewed by Fortune magazine back in 2009. The interviewer caught a glimpse of his notebook and was intrigued. He asked if he could publish one page as a way of demonstrating the “systems thinking” of a …

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The Unfair Advantage … harnessing digital platforms and content to inspire and engage B2B clients … and sell 40% more!

September 11, 2017

In today’s connected world, every business has changed how it works – how it communicates, its processes and projects, its speed and decision-making. Selling is not alien to this, both in its need to engage in new ways, but also in the opportunities to …

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The Secret of Okinawa … 生き甲斐 [ikigai] … finding a more purposeful approach to work and life

August 30, 2017

Ikigai (生き甲斐, pronounced “ick-ee-guy”) is a Japanese concept that means “a reason for being.” Everyone, according to Japanese culture, has an ikigai. Finding it requires a deep and often lengthy search of self. Okinawa What if answering one question co …

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Winning in a world of robots … How will we work in the future? What skills will we need, and what is success?

August 28, 2017

30 years ago I started my first job, as a marketing executive, sitting in a ramped office block called Speedbird House, 5 minutes from Heathrow Airport. British Airways has just invested in a new generation of desktop computers that could measure and a …

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Leaders of disruptive innovation … what the leaders of the world’s most innovative companies actually do

August 27, 2017

We are live in an age of disruption, of relentless change and uncertainty. The scale of the challenges we face and the accelerating speed of innovation demands a new approach to innovation leadership, a new way of fostering counter-intuitive ideas, for …

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The Power of Great Words … Aurora to Effervescence, Ineffable and Syzygy

August 15, 2017

Words can be incredibly powerful … they can be curious and distinctive, evocative and inspiring. They can tell a story, make people stop and think, and be incredibly memorable. As a keynote speaker, I have learnt to value the power of individual word …

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Mavi Jeans … From Turkey to the world, fashioning a path to brand growth

August 15, 2017

Mavi means blue in Turkish, and has become one of Turkey’s most celebrated brands. The brand has developed a cult following across the world,  selling hundreds of millions of dollars worth of high end, slim fitting denim. Building a global luxury brand …

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The Usain Bolt brand and business model … how the world’s greatest athlete earns and spends money

August 4, 2017

Usain Bolt is one of the great icons of sport … Mohammed Ali is the only other worthy of calling himself “the greatest”, and similarly Bolt’s presence stretches far beyond the sporting arenas in which he has collected 9 Olympic Golds, and incredible wo …

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