Peter Fisk’s Blog
Retail Futures … Alfred to Amazon, Brandless Brands and Sephora’s Studio … Smart, personal and integrated
April 9, 2018
From Amazon Dash to Aussie Farmers, … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalised promotions … what is the future of retailing? Online retail has grown rapidly over the last decade, …
What is strategy? … its certainly more than just doing things cheaper or better than your competitors
April 8, 2018
Michael Porter’s “What Is Strategy”takes issue with the views that strategy is a matter of: Seeking a single ideal competitive position in an industry (as the dot-com wannabes were apparently doing at the time he was writing). Benchmarking and adopting …
Leadership Code … Shape the future, make it happen, engage people today, build the next generation, and invest in yourself
April 8, 2018
What percent of effective leadership theory is essentially the same? 60-70%, based on research and experience, which authors Dave Ullrich, Norm Smallwood and Kate Sweetman call The Leadership Code, the name of their book. Other parts they call Differen …
Quirky … the traits, foibles, and genius of Edison and Einstein, Jobs and Musk
April 7, 2018
I loved Melissa Schilling’s new book Quirky. She calls it “The Remarkable Story of the Traits, Foibles, and Genius of Breakthrough Innovators Who Changed the World”. It is built on the stories of eight serial breakthrough innovators – Elon Musk, Dean K …
iMarketing … the incredible journey to intelligent marketing … from AI to AR, big data to chatbots, vertical competition and enhanced humanity
April 2, 2018
“iMarketing” is more than a digital platform with a profusion of mobile apps, social media and community building, big data enabling clever analytics. Marketing is already on its own transformational journey from mass and anonymous, to personal and pre …
Netflix marketing … driven by data, built around digital engagement, loved by millennials
March 30, 2018
Netflix is the brand most loved by millennials, according to YouGov BrandIndex. In January, Netflix announced that they would increase their marketing budget by 54% from $1.3 billion to $2 billion in order to “amplify the value of the content,” accordi …
Future Work … critical, creative and complex thinking-based skills will matter most in a world of intelligent machines and humanity
March 20, 2018
Automation, robotics, artificial intelligence … the biggest question I get asked is how will this affect the workplace of today. Is my job at risk? And what should I do? Which are the jobs of the future? And what should I suggest my kids study? Chang …
Future Health … 6 drivers of transformation … to create a more intelligent, personalised healthcare model
March 20, 2018
Disruptive technologies are advancing healthcare at an extraordinary pace. By 2020, there will be 50 billion devices connected to the internet, and many of these devices will be tracking the health data of individuals. This will empower consumers in an …
Danone … One Planet. One Health … as a B Corporation … serving a food revolution by 2030 … with Manifesto Brands
March 19, 2018
Our Vision Danone, One Planet. One Health In 2017, Danone unveiled a refreshed logo and its very first company signature: One Planet. One Health. These words reflect our vision that the health of people and the health of the planet are interconnected. …
Blockchain Gamechangers … Bitcar to Change, Gem to DeBeers, Loyyal to Warranteer … the new network innovators
March 19, 2018
We’ve all read the hype of blockchain, most often dominated by Bitcoin. Whilst that cybercurrency is unlikely to change the world, its successors – both in terms of finance and other sectors – are likely to become significant innovators, shaking up mar …