Peter Fisk’s Blog
Loyalty beyond points … Patagonia finds a better way to engage its consumers in what they really care about
May 4, 2019
Almost 30 years ago I remember being part of the team launching the first frequent flyer program from British Airways. AirMiles, the points scheme, and Executive Club, the tiered benefits program, were groundbreaking at the time. Yet for many years I h …
China’s shift from imitation to innovation … 5 important lessons from the strategies and approaches of Chinese businesses?
April 29, 2019
Chinese innovators have moved from imitators to innovators. Jack Ma himself, an English teacher in Shanghai with a big ambition, set off for America to learn from the technological revolutionaries of the West Coast, maybe even to get a job too. He retu …
Hamdi Ulukaya’s “anti-CEO playbook” is about community, responsibility, and accountability, instead of maximising value for shareholders
April 28, 2019
Profit, money, shareholders: these are the priorities of most companies today. But at what cost? In an appeal to corporate leaders worldwide, Chobani founder Hamdi Ulukaya calls for an end to the business approach of the past, and shares his vision for …
Changing the world of marketing … trends and techniques for a digital-centric approach to customers and brands
April 26, 2019
In just the last decade, the marketing world has been dramatically transformed. Spending on digital media surpassed television ads long ago, and digital spend is anticipated to top $333bn in 2019. More significantly, the rise of digital platforms has …
Winning leaders need to go beyond the “fixed vs growth mindset” paradigm … to lead business towards a better future
April 23, 2019
If there is one concept that has dominated leadership thinking in recent times, then it is probably the “Growth Mindset” as articulated by Stanford psychologist, Carol Dweck, building on her research on mindsets and their effects on achievement and suc …
Marketing has changed … no more spam, no more hussle, no more shame … Seth Godin explains what marketing is, again
April 22, 2019
Seth Godin has been a peer for the last 25 years. When his great book Purple Cow came out back in 2002, I was CEO of the world’s largest marketing network, the Chartered Institute of Marketing. We immediately embraced the concept, the book, and Seth. H …
3D Printing … 30 years on from Chuck Hall’s cup, you can now print almost anything on demand … food, a new dress, body parts, even a new home
April 20, 2019
30 years ago Chuck Hall, the cofounder of 3D Systems, designed and printed a small cup. It was the first example of 3D printing, or additive manufacturing as it is more generally known. He called the approach stereolithography, a method and apparatus f …
Surfing the Megatrends … Business transformation needs to keep pace with the changing world, and shape it further
April 19, 2019
Business transformation needs to keep pace with the changing world, aligning with the megatrends, harnessing the changes to keep pace, but also to influence the changes in their own vision. The companies who can most effectively shape the trends, are b …
Closing the Loop … P&G, Unilever, PepsiCo, Coca-Cola, Nestlé and Danone work together for zero waste
April 17, 2019
Some of the world’s largest consumer goods companies – P&G, Unilever, PepsiCo, Coca-Cola, Nestlé and Danone – have launched a new initiative to use refillable and returnable containers in place of current plastic packaging and to reduce waste. Unde …
Ambient tracking, Bounty Programs, Solar Highways, 5D Printing, Digital Frailty, Nanobot Nurses, and Thinkables? And The Big 9
April 15, 2019
This month marks the 30th anniversary of Tim Berners-Lee’s original proposal for a World Wide Web, which his supervisor called “vague, but exciting.” We’ve come a long way in those last hyperconnected 30 years. So … Ambient tracking, Bounty Programs, …