Peter Fisk’s Blog
Dragon Rouge’s vision of how brands will shape our future lives
December 15, 2018
Over the past few generations, Western ideas about family have shifted dramatically. People wait longer to have kids and many “boomerang” back to their parents’ homes before finally setting out on their own. When they do finally leave, they often scatt …
Grainwave White Ale from Ceria Brewing Company … the world’s first cannabis-infused beer launches in Denver, Colorado
December 14, 2018
After months of chatter, a non-alcoholic beer promising a different kind of buzz is launched this week, according to the Denver Post. Ceria Brewing Co.‘s debut product, Grainwave Belgian-Style White Ale, will be available at Green Solutions’ dispensary …
Yvon Chouinard announces a new mission for Patagonia that will reshape how he does business … “Patagonia is in business to save our home planet.”
December 14, 2018
Yvon Chouinard, Patagonia’s 80-year old founder started climbing in 1953 as a 14-year-old member of the Southern California Falconry Club, which trained hawks and falcons for hunting. He scrambled up and down the cliffs to the falcon aeries he moved on …
A place to live, laugh and love … how Orascom is reinventing the future of towns … from the Swiss Alps to the Red Sea
December 7, 2018
Orascom Development Holding (ODH) creates fully integrated towns, like the one here in La Gouna, a purpose-built location on Egypt’s Red Sea. Escape from the hustle and bustle, the noise and crowds, the density and pollution of big cities, to live a be …
Smarter, Faster, Happier … What leaders, innovators, and mavericks do to win at life.
December 4, 2018
5 years ago, I spent most of a year writing my book “Gamechangers”. I searched the world for 100 fantastic examples of companies, large and small, from every sector and continent, who were shaking up their sectors, changing their game. I learnt about w …
Welcome to Alibaba’s global headquarters … in China’s futuristic city of Hangzhou
December 2, 2018
Welcome to Hangzhou. Home to Asia’s most valuable company Alibaba, and its enormous headquarters campus. The eastern Chinese city, capital of Zhejiang Province, is a modern and also home to 9.1 million people, with building work everywhere. It is fierc …
Alex Osterwalder joins me to build “the invincible company” at the Thinkers50 European Business Forum
December 1, 2018
Over the past 16 years, Alex Osterwalder and Yves Pigneur have been dedicated to a single mission: how to help companies continuously reinvent themselves. They created some incredibly useful tools and methods to deal with this challenge, most famously …
Pablo Isla, CEO of Inditex … the humble Spaniard is the world’s best performing CEO of 2018
December 1, 2018
The world’s business leaders face a diversity of challenges – demanding customers, relentless competition, profit-hungry investors, political and economic headwinds. Yet their companies have shown a remarkable ability to sustain momentum. In this year’ …
Future Running … how the running sportswear market evolved from Adidas v Nike into a much more vibrant marketspace
November 29, 2018
Running shoes used to be a fairly simple choice – Adidas or Nike – with a bit of Asics and New Balance thrown in. My first running shoes were Adidas, back in 1978, although I was soon inspired by the Olympic exploits of Coe and Ovett, to try the swoosh …
The Magic of Storytelling … from movies and books to strategies and brands … inspired by Coca Cola, Nike Women and Pixar’s 22 Rules of Storytelling
November 29, 2018
Pixar is arguably one of the greatest storytellers of our generation. They’ve won 13 Academy Awards, 9 Golden Globes, and 11 Grammys. In the business world we use stories for everything from building brands to selling products, articulating purpose and …