Peter Fisk’s Blog
Fortnite to Netflix, Peleton and Ryobi, Supreme and Zipline … more examples of the 10 types of innovation
February 27, 2019
Using a list of more than 2,000 successful innovations, including Cirque du Soleil, early IBM mainframes, the Ford Model-T, and many more, Doblin, now part of Deloitte, applied an algorithm and determined ten meaningful groupings—the Ten Types of Innov …
Neuromarketing to be more persuasive … in your sales pitch, your keynote, your email, and everyday conversations
February 27, 2019
Start your presentation with a “pain dialogue” … then move on to an “emotional cocktail” … An to engage your audience more deeply, emotionally and persuasively says Christophe Morin, co-founder of neuromarketing agency SalesBrain, and author of new …
The Enlightened Capitalists … Cautionary tales of business pioneers who tried to do well by doing good
February 26, 2019
We’re all familiar with the drive for business to do more than make money, to contribute more broadly to society, and take greater responsibility for the world in which they operate. Business leaders are increasingly pressured by citizens, consumers, a …
Artificial Intelligence is rocket fuel for business innovation … AliveCor to Barbie, Darktrace to Infervision, Netflix and nuTonomy
February 25, 2019
The power and potential of artificial intelligence (AI) cannot be overstated. Almost every industry and realm of life is set to be transformed by it, with the estimation that by 2020, 95 per cent of all customer interactions will be carried out by some …
The Future of Mobility … a new age of planes, trains and automobiles is rapidly emerging
February 24, 2019
BMW and Daimler this week launched a sustainable mobility joint venture including ride-hailing, parking and electric car charging services. The two companies, previously fierce rivals, will invest more than €1bn to develop their urban mobility business …
SoftBank’s Masayoshi Son is the most powerful man in technology … with an obsession for AI, and 300 year plan for success
February 21, 2019
Masa Son, the founder of Japanese technology giant SoftBank, has become the most powerful person in Silicon Valley (and the richest man in Japan). He hit the headlines recently with a series of global acquisitions including Cambridge chip designer ARM, …
Meituan Dianping is the world’s most innovative company for 2019 … followed by Grab and NBA, Disney and Stitchfix … how tech is reinventing the real world
February 20, 2019
I always look forwards to Fast Company’s annual ranking of the World’s Most Innovative Companies. Whilst other sources, most notably Bain and Forbes, also produce rankings, largely analytically based on quantifiable factors like patents and profits, FC …
Running Movies … Just in case you want a little motivation, there is nothing better than running to showcase the power of inner strength over adversity
February 16, 2019
You might have gathered that I love running. Ever since the age of 10, when a group from my school used to head out each lunchtime for a run along the old railway line at Rothbury, I’ve been hooked. Since then I’ve run competitively in events all aroun …
Airbus to Allianz, Daimler to Dior … What are some of Europe’s most innovative businesses up to?
February 15, 2019
I spend much of my time travelling around Europe, working with the leaders of the continents most innovative companies. From my home in West London, a home to corporate giants like GSK and Unilever, I embrace the passion of Madrid where I’m a professor …
Beyond the hype of Hyperloop … from initial vision, to open sourced projects by companies around the world
February 14, 2019
We’re all familiar with the vision of the Hyperloop. It started as a proposed new form of ultra-high speed passenger and/or freight train, based on the early open-sourced “vactrain” design by Elon Musk’s joint team from Tesla and SpaceX. Drawing heavil …