Peter Fisk’s Blog
Adidas seeks to recode running … as carbon changes the game, Adidas turns to the simplicity of lightness and speed
March 1, 2020
Running: it’s not what you think it is. In 1934 a young woman named Florence Illot surpassed expectations and defied social norms by taking on a challenge and running across a famous bridge in London. This film celebrates the way Florence ‘gave it a go …
Business Models for Good … Do you know your B Corp from Benefit Corporation? … your CSR from your CSV?
February 28, 2020
The idea that businesses should look beyond the balance sheet and examine their impact on society has become increasingly mainstream. Everywhere we hear about companies increasingly not just accepting more social and environmental responsibility, but b …
The Psychology of Happiness … authentic happiness is about more than pleasure, it requires engagement, and a sense of purpose too
February 27, 2020
Martin Seligman is a pioneer of “positive psychology.” He famously developed a systematic theory about why happy people are happy, and used scientific method to explore it. Through the use of exhaustive questionnaires, Seligman found that the most sati …
Supreme Oreos for $92,000 … Pepsi’s 1.3ct diamond ring … McDonald’s burger-scented candles … BK’s mouldy Whopper … brand innovations go a little crazy …
February 27, 2020
Brands are swamped by noise in a world of frenetic marketing, and even more chaotic social media-driven chat. It’s not easy to stand out in a world of obsessive clutter. Innovation should be the answer, but most creative ideas still struggle to rise up …
Healthcare Recoded … digital platforms and devices, big data and AI, new business models and experiences, are creating a future of personal and predictive healthcare
February 27, 2020
Through positive wellness and personalised pharma, robotics and genetics, digital applications and patient-centric business models … the future of health is about specialisation and innovation, patient-centric solutions that are faster and more efficie …
Ban Ki-moon’s passionate call for the world to collaborate in addressing its big challenges – from climate change to coronavirus, new technologies and peace – at the Global Soft Power Summit 2020
February 26, 2020
The 2020s will be a decade of transformation. It will be a decade of shifting power, driven by incredible technologies, connected and intelligent, which are accelerating the economic and political shifts across the world, but are also needed to address …
The Future of Power … “change is the most potent source of power, creating the story of the future” … for nations and leaders, organisations and individuals
February 24, 2020
Download the full article The Future of Power: Megatrends and Metapower by Peter Fisk Download the full report Global Soft Power Index 2020 by Brand Finance We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in …
Catching the Hallyu … Bong Joon-ho’s Oscar-winning movie Parasite is just the latest wave of South Korean culture, from fashion and film to music and cuisine
February 23, 2020
“The Korean Wave” (sometimes known as “Hallyu”) is a broad theme to describe the global popularity of South Korea’s cultural economy – from fashion and film to music and cuisine. At the Oscars we saw the movie Parasite sweep the top awards. But it is f …
AI diagnostics and 3D digital hearts, big data and drone deliveries, stem cells and wearable devices … 12 ideas to shape the future of healthcare
February 20, 2020
Pocket-size ultrasound devices that cost 50 times less than the machines in hospitals (and connect to your phone). Virtual reality that speeds healing in rehab. Artificial intelligence that’s better than medical experts at spotting lung tumors. These a …
Japan’s legendary shoe designer Toshiaki Omori has taken on the challenge of creating an even better running shoe, for record breakers and everyday runners, crafting the new Adizero Pro
February 20, 2020
In 2004, after decades of creating race-winning, record-setting running shoes, Adidas wanted to push the boundaries even further by developing a shoe that would really redefine the meaning of fast. There was no better craftsman for the task than Japan’ …