Peter Fisk’s Blog
Adidas links with EA and Google, using smart shoes to turn real soccer into online FIFA gaming points … Fenty goes TikTok, Unilever stops marketing ice-cream, and more
March 10, 2020
Adidas, Google and the FIFA online game have teamed up to create a smart football boot. The technology known as “Adidas GMR”, tracks how people play in real life, allowing them to complete challenges or hit milestones. When they do, they will be reward …
Creating a Better Business … that has a purpose beyond profit … acts for broader society … and enables good
March 8, 2020
A “better” business Has purpose beyond profit … believes that profit is not its purpose, but the outcome of an effective business that seeks to achieve a better purpose for society. Acts for broader society … acts beyond self interest, demonstratin …
Turning Purpose into Profits … how to move from “inspire the world” ideologies into purposeful, practical and profitable business impact
March 6, 2020
Mark Zuckerberg isn’t everyone favourite philosopher, but the drop-out student who spent his Harvard years playing around with FaceMash as a way to find a girl, was recently back at Harvard talking about finding a more inspiring purpose. And he made a …
Leadership Recoded … 10 women shaking up the business world, from Canva’s Melanie Perkins and ClassPass’s Payal Kadakia, to Drybar’s Alli Webb and Nubank’s Cristina Junqueira
March 5, 2020
We all need “more female” attributes to seize the opportunities of today’s rapidly changing business world. Making sense of relentless change and complexity requires us to rise above the data points and short-term priorities, to see a bigger picture – …
We live in an incredible time … here are 7 technologies, from anti-ageing drugs to space internet, that will transform life in the 2020s
March 5, 2020
SpaceX is fixed on building a new civilisation on Mars, but it is also seeking to improve life on Earth, especially for anyone struggling to get a phone or wifi signal. Earlier this year it started building a constellation of 300 mini satellites in orb …
The Enlightened Capitalists … Purpose is rapidly becoming the new bottom line, demanding that business leaders and brands step up to stand out
March 5, 2020
“Leading with Purpose in an Age Defined by It” is a great new report from Quartz Insights, and says that nearly 75% of surveyed business leaders agree that purpose is as important as financial performance. It is rapidly becoming the core driver – idea, …
Bob Iger’s ride of a lifetime … he made Disney a shining example of how large corporations can reinvent themselves for a digital world
March 2, 2020
Disney stands out as one of the few corporations to have managed to transform themselves, not just to survive but to thrive, in today’s world of digital disruption and incredible change. Usually we turn to start-ups to learn how to embrace digital plat …
Power Shifts … IFTF Report says that the dynamics of shifting power will require new ways of thinking about organisations, industries, and nations.
March 1, 2020
Each year, the Institute for the Future, a research team based in Palo Alto, gets together to take a view on the 10 years ahead. In 2019, they emerged focused on the dramatic power shifts will reshape our world over the coming years. Power, the ability …
Building a Butterfly Brand … how “branded ecosystems” achieve richness and reach, influence and impact, whilst staying small and agile in a world of relentless change
March 1, 2020
Mikkel Bjergso loves beer. So much so that the tattooed Dane, who was previously a physics teacher, has become the global leader of the craft beer market. “Forget all this technology” he tells me whilst sitting in his Copenhagen bar “in today’s world p …
Paradigms to make you rethink … From the 90/9/1 Rule and the Abilene Paradox, to Apophenia and Reflexivity, Weasel Words and the Woozle Effect
March 1, 2020
In writing my next book, Business Recoded, I’ve explored many fascinating stories of our changing business world, discovered some incredible organisations, and interviewed some truly inspiring leaders. I’ve also come across quite a few quirks of the sy …