Peter Fisk’s Blog

How will the future emerge? … “tech” companies, led by Apple’s $2 trillion, have soared during the global pandemic … but in reality, today every company is a tech company, from structure to culture

September 14, 2020

2020 has been a phenomenal year. If you’re a tech company. But then, you could argue that in some ways every company should be a tech company, in structure and culture. And human too. As the pandemic hit, Apple’s stock price has looked more like the Bu …

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No Rules Rules at Netflix … Reed Hastings describes how he built an extreme culture to disrupt the world of entertainment, in a new book with Erin Meyer

September 14, 2020

In an exclusive extract from my forthcoming book Business Recoded, meet one of the most inspiring business leaders, shaking up today’s world. He embraces the opportunities of relentless change, the power of disruptive technologies, and the courage to c …

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Adidas and Aviation Gin, Patagonia to P&G, Netflix and White Claw … Who are the most innovative brands, the most innovative marketers?

September 5, 2020

In a pandemic, a downturn, or even in the best of times … markets are crowded with brands clamouring to engage consumers, to find an edge, to stand out … In downturns they get more desperate, more creative, and innovation thrives. The temptation, o …

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Having a pint in a pandemic … new consumer behaviours are just part of accelerating change … from craft beers to AI-driven brewing and hard coffee

September 4, 2020

Every category is now in a state of Covid hangover, uncertain about what happens next. Some markets have largely migrated online, and will remain so, new categories have emerged, and new technologies make new experiences possible. It’s not just about a …

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Rise of “Generation Alpha” … how the children of today’s global pandemic will shape our future through their lockdown experiences

September 3, 2020

We are familiar with the differences between generations – from “baby boomers” to “millennials” – and how we define (stereotype) age groups most notably by attitudes that are shaped in their formative years. Their experiences while growing up have a hu …

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Legendary investor Warren Buffett is 90 years old today … Here are some of the best quotes from his annual letters to Berkshire Hathaway shareholders

August 30, 2020

Warren Buffett turns 90 today. Buffett was born in Omaha, Nebraska, the son of stockbroker who became a US Congressman. An early school teacher said he showed great potential in mathematics, and “could be a great stockbroker”. He displayed an interest …

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The world’s oldest companies … Kongo Gumi, a Japanese construction company founded in 578 AD to build the Shitennō-ji Buddhist temple

August 21, 2020

Around the world, there are over 5,500 companies operating for over 200 years since their foundation, excluding government, education or religious organisations. These companies are located across the world, most notably in Japan (3,146), Germany (837) …

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Stripe, Coupang, Indigo Ag, Coursera and Klarna are top “disruptors” of 2020 … innovators poised to thrive as they emerge from the Covid-19 pandemic

August 19, 2020

CNBC’s 2020 Disruptor 50 list is a great source of companies whose breakthroughs are influencing business and market competition at an ever accelerated pace. In particular, this year, they are poised to emerge from the Covid-19 pandemic with tech platf …

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Zhang Yiming … founder of Bytedance, the world’s largest unicorn business … and the man behind the rapid growth of TikTok

August 14, 2020

TikTok competes with Snapchat and Instagram as the social media platform of choice for most young people. Since its launch three years ago it has grown rapidly to 1 billion users, and is in the news because of its Chinese origins. While it is definitel …

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The “survive and thrive” matrix … my new framework to help you to accelerate business recovery and “build back better”

August 13, 2020

As businesses emerge from the initial crisis of the Covid-19 pandemic, many of the impacts are becoming clearer. Brian Chesky, CEO of Airbnb which lost over $1 billion in direct revenues during the last 6 months, says that he now realises that his busi …

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