Peter Fisk’s Blog

Crocs … how they came back from the dead, sold 700 million pairs in the last decade, and have become a cultural icon

May 10, 2020

Remember Crocs? A lot of people dismissed them as really ugly. People who love to hate Crocs had cause to celebrate in 2008, when investors were writing the company off as a passing fad.  Crocs lost over $185 million that year and cut 2,000 jobs. The s …

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What’s your future potential? … Look forwards not back, as an individual and a business … with more courage, scope and capacity … to be more, do more, and achieve more

May 8, 2020

Our potential is what lies ahead … how we can be more, do more, achieve more. Yet we spend too much time looking backwards, not enough time looking forwards. And as a result our future defaults to an extrapolation of what we have done, not what we co …

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Business Recoded … How Emmanuel Faber is reinventing Danone as a purposeful business, with “manifesto” brands, and a unique style of leadership

May 8, 2020

Emmanuel Faber, CEO of Danone, believes that people want to have a vote in the world they live in. “Each time people choose a brand they exercise their right to vote. They want that brand to be transparent, meaningful and responsible. Still, they also …

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Innovation for a better world … digital identities for every product, 3D printed homes in 24 hours, sustainable air conditioning in Asia, and solar fridges in Africa

May 6, 2020

Business can be a platform for good. Probably the best way to solve many of the world’s environmental and social challenges – many which are becoming all too obvious, in a world shaken-up by the current shocks – is to harness the power of business, its …

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Out-Innovate … How a new generation of global entrepreneurs are rewriting the rules of Silicon Valley

May 6, 2020

A great new book by Alex Lazarow explores how the best ideas come from beyond America, and the best new start-ups come from beyond Silicon Valley. In the United States, many startups, such as Tesla, Apple, and Amazon, have become household names. The e …

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100 pairs of the same running shoes … the Nike Pegasus has remained the workhorse of victory, launched in 1983, it is the all-time best-selling running shoe.

May 5, 2020

Today I bought my 100th pair of Nike Pegasus running shoes. Now in its 37th design generation, the Pegasus model has come a long way, and endures at the heart of the Nike range. I’ve been running for over 40 years now,  incredibly (but of course I don’ …

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Danone’s CEO Emmanuel Faber calls on businesses to use Covid-19 as catalyst for inclusive growth … and how B4IG companies are investing €38bn right now

May 5, 2020

The Business for Inclusive Growth (B4IG) coalition was launched in 2019, led by Emmanuel Faber, CEO of Danone, and supported by OECD. Today, 38 multinationals have signed the B4IG Pledge with a common goal: fighting against inequalities. B4IG’s work is …

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Manifesto for a Moral Revolution … what it means to stand with the poor, to see through clear eyes, to do work worth doing

May 4, 2020

I love this book cover … as an author, I find most business book designs incredibly disappointing, uninspired … but Jacqueline Novogratz’ new book looks beautiful. Inside, it’s got some thoughtful, inspiring ideas too. Seth Godin calls it “An urgen …

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In times of crisis, leaders step up to be more … combining endurance, resilience and gratitude, to keep going in the toughest times

April 30, 2020

These are difficult times. For everyone. These are times when organisations need leaders. These are the moments that the best leaders have been waiting for. This is the time for leaders to step: Endurance Endurance is as much about mind as muscle power …

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Frame. Reframe. Move Forwards … Most people are quite good at solving problems, but less good at defining the right problem to solve.

April 29, 2020

Most people are quite good at solving problems, but less good at defining the problem to solve. I first met Thomas Wedell-Wedellsborg in Hong Kong whilst I was working with Time Warner. His approach is incredibly simple, so simple you might dismiss it, …

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