Peter Fisk’s Blog
The Brand Doctor … Harvey Nichols was always different, a sharper edit of luxury brands … but now it needs to reinvent itself, and indeed the way in which consumers engage with luxury concepts
July 15, 2026
Each month The Brand Doctor takes an interesting, iconic brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply these ideas for …
The World Cup of Reinvention … What the FIFA World Cup tells us about the changing world order, the passion of identity, the nature of competition, the battle for talent …. and how sport still brings us together
July 14, 2026
The FIFA World Cup is often described as the world’s greatest sporting event. But beyond the goals, rivalries and national pride, it has become something more: a global laboratory for understanding how organisations, nations and ecosystems compete in a …
Retail Revolution: from stores to systems that shape everyday life … how social discovery, lifestyle ecosystems, AI and relationships are reinventing retail into the most powerful platform of modern living
July 3, 2026
A teenager in São Paulo sees a skincare routine on Instagram. She taps through a creator’s “get ready with me” video, follows a link to a livestream on a marketplace, compares bundles in an app, pays instantly through ApplePay, and picks up the product …
The Reinvention of Healthcare … how Ada and Amazon, Hims & Hers and Good Doctor are using AI, digital platforms and connected ecosystems to create more intelligent, personal and human healthcare experiences
July 1, 2026
Healthcare is entering a period of reinvention more profound than the arrival of telemedicine or electronic medical records. For decades, digital technology largely improved individual parts of an established system: information became searchable, reco …
Leading the Future of Japanese Business … How Japan can turn global disruption, distinctive capabilities and a culture of long-term commitment into its next era of growth … embracing the spirit of Yatte Minahare
July 1, 2026
Over the last decade, I have had the privilege of working with a number of Japanese companies and their leaders. Each experience has given me a different perspective on a business culture that is simultaneously deeply rooted and remarkably capable of r …
The future doesn’t belong to Silicon Valley … from Argentina to Azerbaijan, I’ve discovered that the best ideas rarely come from where we expect … the new geography of innovation
June 29, 2026
For more than 35 years, I have been fortunate to work with business leaders in every corner of the world, helping them imagine what comes next and reinvent their organisations for a changing future. Along the way, I have worked with more than 300 compa …
Madame Clicquot … the audacious widow who reinvented champagne … and embraced the intelligence and innovation to build one of the world’s great luxury brands
June 28, 2026
“The world is in perpetual motion, and we must invent the things of tomorrow. One must go before others, be determined and exacting, and let your intelligence direct your life. Act with audacity.” Few quotations capture the essence of innovation and l …
NVIDIA … The Thinking Machine … exploring the genius of Jensen Huang, the growth of NVIDIA … and the transformation of AI into the defining industrial system of the 21st century
June 26, 2026
In 1993, I was working in Sunnyvale, in the heart of Silicon Valley. One evening, three guys walked into a local Wendy’s burger restaurant and started talking about gaming, and their frustration with the limits of computing power. Why couldn’t tech com …
Neko Health … how a Swedish start-up founded by Spotify’s Daniel Ek and engineer Hjalmar Nilsonne is seeking to shift healthcare from treating illness to creating health
June 18, 2026
Healthcare has an innovation paradox. Medicine has become extraordinarily sophisticated at treating disease, yet the basic model through which most of us experience healthcare remains remarkably reactive. We feel something is wrong, make an appointment …
Is SpaceX worth $2 trillion? … Don’t think of it as a satellite launching business, but the new infrastructure of AI and computing … And more profoundly, the beginning of the end of asset-light business models
June 16, 2026
Yesterday, SpaceX became a public company. In the largest IPO in history, it raised $75 billion at a $1.77 trillion valuation. By the close, investors had pushed it beyond $2 trillion. It now ranks among the world’s most valuable firms, larger than mos …