Peter Fisk’s Blog
Market Makers … Reinventing Marketing: from selling what you make, to shaping what comes next … the 10 strategic shifts for CMOs and marketing team
August 16, 2026
Marketing has spent much of the last decade becoming better at marketing. More data. More channels. More content. More precise targeting. More automation. More sophisticated attribution. And now, exponentially more artificial intelligence. Yet the bigg …
The Future Brand Manifesto … from identity to possibility, why the world’s most powerful brands will shape cultures, communities and markets … and give businesses the potential to be much more
August 15, 2026
Brands were built for a world of relative stability. That world has gone. For much of the last century, brand building was largely an exercise in consistency. Companies created products, attached distinctive identities to them, positioned them against …
Consulting, Reinvented … AI, platforms and new competitors are disrupting the old consulting models … time for consultants to do what they do for clients … time to reinvent themselves
August 4, 2026
I’ve spent about half my business life as a consultant, from working on big projects for big firms and big clients, to leading boutique firms advising senior executives directly. The other half of my business life has been real work (!), sometimes even …
Thinking beyond AI … when intelligence becomes abundant, the new source of value is human judgement, imagination and the ability to reinvent … How can business leaders think beyond AI?
August 3, 2026
In 2023, as many established automotive companies were still debating the speed and scale of the EV transition, BYD emerged as one of the world’s most disruptive forces in mobility. Its rise was not simply because it produced competitive electric cars …
Leading for Tomorrow … unlocking human potential in the era of continuous change and endless possibility … here are my 5 leadership principles to thrive in the future
August 1, 2026
Over the last few years, almost every business leader I have worked with has come to recognise a profound reality: the things that created success in the past are unlikely to guarantee success in the future. The strategies, capabilities, operating mode …
Project 222 … the inside story of Josh Kerr’s World Record Mile … how the three-time world champion transformed a dream into a disciplined system for breaking one of sport’s most enduring barriers
July 20, 2026
Every great achievement begins with a moment when someone decides that what exists is no longer enough. For Josh Kerr, that moment came not because he was failing, but because he had already succeeded. He had become one of the greatest middle-distance …
The Brand Doctor … Harvey Nichols was always different, a sharper edit of luxury brands … but now it needs to reinvent itself, and indeed the way in which consumers engage with luxury concepts
July 15, 2026
Each month The Brand Doctor takes an interesting, iconic brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply these ideas for …
The World Cup of Reinvention … What the FIFA World Cup tells us about the changing world order, the passion of identity, the nature of competition, the battle for talent …. and how sport still brings us together
July 14, 2026
The FIFA World Cup is often described as the world’s greatest sporting event. But beyond the goals, rivalries and national pride, it has become something more: a global laboratory for understanding how organisations, nations and ecosystems compete in a …
Retail Revolution: from stores to systems that shape everyday life … how social discovery, lifestyle ecosystems, AI and relationships are reinventing retail into the most powerful platform of modern living
July 3, 2026
A teenager in São Paulo sees a skincare routine on Instagram. She taps through a creator’s “get ready with me” video, follows a link to a livestream on a marketplace, compares bundles in an app, pays instantly through ApplePay, and picks up the product …
The Reinvention of Healthcare … how Ada and Amazon, Hims & Hers and Good Doctor are using AI, digital platforms and connected ecosystems to create more intelligent, personal and human healthcare experiences
July 1, 2026
Healthcare is entering a period of reinvention more profound than the arrival of telemedicine or electronic medical records. For decades, digital technology largely improved individual parts of an established system: information became searchable, reco …