Peter Fisk’s Blog
Space Thinking … How do you define your market, and business? … forget sectors, think spaces … instead of products, define yourself around people, and their lives … to drive more innovation and growth
September 15, 2025
Do customers care about banks, or about their wealth? Do they care about insurance, or their protection and peace of mind? Do they care about cars, or travel? Michelin got it right. The French tyre brand always said it was about the journey, not the ru …
Engaging Gen Z Consumers … from polished to playful, aspirational to ironic, cool to real … Bilibili and Duolingo, Rappi and Ryanair, Wendy’s and Zomato … the rise of cringe culture, and 5 rules for brands
September 11, 2025
Gen Z, born roughly between 1997 and 2012, is the first generation to grow up fully immersed in the digital world. They don’t know a reality without smartphones, social platforms, or instant access to global information. This shapes not only how they c …
The Super Innovators … 10 radical ways to disrupt conventions, embrace deeper insights, unlock valuable assets, and stretch innovation for more dramatic impact … time to reinvent the future, and yourself
September 3, 2025
Innovation has become surprisingly conventional. Most companies are locked into group think, short-termism, blinkered perspectives and risk aversion. When innovation should be the rocket fuel of reinvention, it becomes the habit of incrementalism. In a …
Competing in the FLUX … How to develop a dynamic strategies in a world of relentless change … combining a strong, enduring direction with micro-moves that adapt quickly to emerging shifts
September 1, 2025
The pace of change is not just accelerating—it’s relentless. From technological disruption to geopolitical shocks, from shifting customer expectations to climate urgency, leaders face a world in constant motion. Traditional business strategy, built on …
The Brand Doctor … Luxury brand Gucci has dramatically declined in recent years, over-marketed and less exclusive, a confusing avalanche of products and collabs … How to reinvent the iconic brand?
September 1, 2025
Each month The Brand Doctor, business expert Peter Fisk, takes a global brand that has lost its way, and considers how it could reinvent itself. If it’s your brand, do you have the courage to change? If not, what would you do, and how could you apply t …
The Wisdom of Nature … what natural ecosystems teach us about building better business ecosystems … embracing a rhythm of growth, conservation, collapse, and reorganisation.
August 31, 2025
Ecosystems Inc: from music disruption to every industry by Peter Fisk The Nexus Effect: unlocking the power of connections by Peter Fisk FBF25: Beyond Books, Unlocking the Power of Ecosystems hosted by Peter Fisk In nature, everything is connected. Eve …
The Infinite Page … how AI is reinventing the future of publishing … from smart storytelling to ecosystem thinking, the next chapter of publishing is not about books alone, it’s about intelligent, interconnected worlds of creativity.
August 30, 2025
Join me at this year’s Future Book Forum (FBF25) Read my article The Spotify of Books about Gelato The traditional model of book publishing—author, editor, publisher, print production, distribution, reader—is increasingly under pressure. New technologi …
Leading in the Age of Paradox … “There’s never been a better time, but there’s never been a worse time” … Thriving in a world of challenge and uncertainty, change and opportunity
August 28, 2025
If you’ve ever felt simultaneously exhilarated and exhausted by the world of business, you’re not alone. The phrase “there’s never been a better time, never been a worse time” could be the unofficial motto of modern leadership. On one hand, the possibi …
The Curious Leader’s Guide to the Future … 250 forces shaping tomorrow, from AI and ageing to batteries and brains, climate and crypto to DAOs and DNA … the ideas and innovations driving every business future
August 25, 2025
In a business world now defined by rapid technological change, shifting consumer behaviour, and global uncertainty, businesses are navigating a landscape more complex and interconnected than ever before. The forces shaping markets today are not isolate …
La Renaissance of Growth … from Adyen to ASML, Hermes and LVMH, Schneider and Spotify …. how Europe’s best companies are reinventing themselves to find new growth
August 18, 2025
For years, Europe has carried a reputation for economic maturity rather than dynamism—steady, but slow. The narrative often cast Silicon Valley as the engine of global innovation, while Europe seemed weighed down by regulation, fragmentation, and tradi …