Peter Fisk’s Blog
Achtung Baby … “U2 just played the greatest show on Earth” … introducing the new Las Vegas Sphere … rethink what you mean by customer experience!
October 3, 2023
With the largest LED screen in the world, the new $2 billion Sphere venue in Las Vegas blows your mind. When U2 opened the doors for the first time, then it just gets even better. The New York Times headlined “this is peak humanity” while CNN just said …
Messi Mania … how the cult Argentinian footballer took America by storm, transforming Inter Miami … and his own brand, with Messi Burgers and Messi Mojitos
September 18, 2023
When Lionel Messi lifted the World Cup for Argentina, it felt like a fitting end to a glorious career. The football star, for many the GOAT (greatest of all time), had done it all – a record seven Ballon d’Or awards as the world’s best player. He had s …
How Novo Nordisk accidentally discovered the fat-busting drug Ozempic … creating a global craze, and making Novo the most valuable company in Europe.
September 18, 2023
Bagsværd is a 25 minute drive northwards from Copenhagen’s Kastrup airport. When you arrive, there is nothing but Novo Nordisk. A sprawling campus of the Danish pharmaceutical giant that has grown rapidly over the years as a world leader in diabetes ca …
In search of better ideas, and impact … ideaflows and flux mindset, engineering your dreams and going beyond disruption … innovative thinking for business
September 18, 2023
As the world changes, how do we move forwards? Innovation has never been a more urgent or important challenge, in business and society. How can organisation reimagine themselves in rapidly changing markets, with new tech capabilities, new customer dema …
Who are the world’s most innovative banks? … from Bank of America and DBS, to SmartStream and Thought Machine … time for financial services to catch up with the real world
September 16, 2023
We live in an incredibly dynamic world – technologies emerge at exponential speed, consumers gain new experiences and aspirations, new entrants and business models disrupt every market – and change continues to accelerate. Apple recently soared beyond …
Think like a futurist … business needs more future-thinking leaders … to make sense of change, seek out new opportunities, make smarter decisions
September 15, 2023
How do you see your future? Ask this to any business leader, and there is a long silence. But it’s probably the most important question you could ask. Investors are desperate to know where companies are heading, not just how they are surviving. Wouldn’ …
The Great Remobilization … seizing the turmoil of recent years to redesign global strategies and systems for a smarter, more resilient, and equitable future
September 14, 2023
How does the turmoil of recent years give leaders an unprecedented opportunity to redesign global strategies and systems and to “remobilize” toward a smarter, more resilient, and equitable future? How can leaders faced with tremendous global upheaval c …
Coke explores future magic … the limited edition “Coca-Cola Y3000” imagines futuristic flavours using an AI-powered experience
September 12, 2023
Coca‑Cola is inviting consumers to imagine what the future tastes and feels like with a limited-edition drink and new AI-powered experience. The “Coca‑Cola Y3000 Zero Sugar” was co-created with human and artificial intelligence by understanding how peo …
Collaborative Leadership … sharing purpose and values, ideas and experiences … recognising diversity of talent and perspectives … to think smarter, innovate faster, go further, and achieve more
August 29, 2023
Working together sounds obvious. “Of course we do” every organisation will reply, especially the leadership team. But then you have somebody who thinks they’re an expert and can do better, or that there is no time to debate and build consensus, or that …
Intelligent Innovation … from Amazon to Dreambox, logistics and healthcare … how AI to revolutionising, accelerating and personalising every type of innovation
August 25, 2023
AI has the power to drive radical new innovation through its ability to analyse vast amounts of data, identify patterns, and generate insights that humans might not easily discern. The recent advances in generative AI to create new content – to reimagi …