Peter Fisk’s Blog
Emmanuel Wanyonyi, the young Kenyan 800m runner, was one step away from an Olympic gold medal at Paris 2024 … Claudio Berardelli, his coach, thought about what to say to him
February 20, 2025
Emmanuel Wanyonyi, the young Kenyan 800m runner, was one step away from an Olympic gold medal at Paris 2024. He had just breezed through his semi-final and his coach, Claudio Berardelli, was planning to meet up for some words of wisdom and encouragemen …
The Fender Guitar Experience … Transforming guitar culture through digital ecosystem-based innovation, from online learning to community building, new business models and enhanced brand experience
February 17, 2025
In the world of music, Fender has long been synonymous with iconic instruments like the Stratocaster and Telecaster. However, in recent years, the company has evolved from being a traditional guitar manufacturer to a comprehensive music ecosystem provi …
The AI Pioneers … 10 pioneering companies redefining business through AI and technology … ASML, Deepseek, GitLab, Illumina, KlimaDAO, Rocket Lab, Shopify, Slack, 37 Signals, and Waymo
February 16, 2025
In an age of exponential change, the companies leading the charge are those who don’t just adopt new technologies — they build, shape, and scale them to redefine entire markets. From precision lithography to autonomous vehicles, AI-powered collaboratio …
Reinventing Business with AI … Every business is now an AI business … transforming how we live and work, and driving exponential economic growth
February 14, 2025
“AI is the defining technology of our time. It will transform how we live and work, and every organisation will need to adopt it to remain competitive” says Microsoft’s Satya Nadella. “Just as electricity transformed almost everything 100 years ago, to …
Be More Human … How technical brands are finding their voice … auto brands look beyond the car, pharma brands look beyond the pill, tech brands look beyond the spec … to engage and inspire, build empathy and desire
January 31, 2025
Scientific and technology companies are typically obsessed about their science and tech. And as a result, they obsess about their products, their capabilities and specifications. And yet, it means and matters little to most people. Can you remember the …
Reinventing Strategy … How organisations embraced “adaptive strategy” … learning how to learn, evolve, and thrive in a world that refuses to stand still
January 21, 2025
Strategy gets adaptive For most of the twentieth century, strategy was built on a simple premise: the world moved slowly enough for leaders to analyse it, anticipate it, and plan their response in advance. Annual cycles of planning and budgeting were d …
Reinventing Retail … L’Adresse to Coupang, Felix and Glossier, Mercado Libre and Pinduoduo, Rappi and Shopify, StockX to Uniqlo …What is the future of retail?
January 17, 2025
Retail is undergoing one of the most dramatic reinventions in its history. Traditional boundaries between physical and digital retail have blurred, while customer expectations have become more personalized, immersive, and purpose-driven. Technology, da …
The Rise of Jio … from free phone to super app, and now India’s lifestyle brand, created by the petrochemical giant Reliance … How to reimagine your future with new audiences, in new sectors, with new brands and business models
January 10, 2025
When Reliance Jio launched in 2016, few could have predicted the scale and speed with which it would transform India’s digital landscape. What began as a low-cost mobile network offering free voice calls and dirt-cheap data quickly evolved into a natio …
Has Apple become more or less innovative in recent years? … Steve Jobs dazzled the world with new ideas, iMacs and iPods, iPads and iPhones … but Tim Cook made the Apple ecosystem 10 times more valuable
January 10, 2025
Apple has long held the mantle of one of the world’s most innovative companies. It reinvented music with the iPod, reshaped phones with the iPhone, and further back redefined computing with the iPad and MacBook. But in recent years, many people have as …
What I learnt last year, about what matters this year … AI rocket ships and quantum speed, hairy mammoths and Olympic champions, emerging markets and regenerating cities … What will you do next?
January 8, 2025
We live in a time of great change. Complexity and uncertainty, extreme climate and fragmenting society, technological breakthroughs and new opportunities. For mostly better, and occasionally worse, 2024 was a year of great acceleration. Looking back we …