Peter Fisk’s Blog
Looking back at 2023 … Airbus pioneers and Arabic pearl divers, Saudi tech and Swedish CEOs … a year of innovating and transforming everything
December 30, 2023
2023 was a year of many turning points. Polycrisis, maybe. Uncertainty, certainly. A nexus of change. The year started a few weeks early for me. I was in the film studio in late December, recording a series of new videos for business leaders. Actually …
A new vision for German business in 2035 … from industrial precision to punk entrepreneurship, inspired by innovators like Biontech and Lilium … is Germany ready to change its game?
December 17, 2023
“Germany” used to mean industrial excellence, technology, reliability and quality of life. Whilst German industry is still packed full of industrial giants – BASF to Bayer, BMW to Bosch – Germany is now also becoming a nation of entrepreneurs, harnessi …
Marketing and AI … it’s much more than chatbots and DALL-E pictures … from efficiency and speed to creativity and innovation … reaching new markets, and driving profitable growth
December 11, 2023
AI is the biggest thing since the steam engine, and will change our world. AI is hype, AI is real. In my 33 years in marketing, I’ve seen plenty of change, but also much that endures. The AI hype of 2023, sparked by the launch of ChatGPT in late 2022, …
Generative AI … do you “grok” it? … from Anthropic to Inflection, Gemini to Perplexity … autonomous and intelligent, built on self-replicating algorithms, accelerated by quantum computing
December 10, 2023
In November 2022, Generative AI grabbed the global conscience, with a deceptively simple new platform, ChatGPT, from Sam Altman and his team at OpenAI. It reached 100 million weekly users in two months. Instagram took more than two years. AI, of course …
Why aren’t financial reports more engaging? … Companies seek to attract investors with their vision and potential, yet most annual reports are dull and boring … unlike Marvel Comics
December 9, 2023
Companies seek to engage investors in their vision and potential. They spend many hours crafting strategies and presentations that seek to convince stockmarket analysts and investors that their company’s vision, strategies, innovations, brands and crea …
America’s digital library creates The Banned Book Club … ensuring that any book that is banned by politicians for its democratic views, can still be found online
December 1, 2023
America is facing a book banning crisis. Conservative politicians are silencing Black, Brown and LGBTQIA+ voices by forcing librarians to take their books off the shelf. In 2023 alone, 3,059 books were banned – more than in any other year. The Digital …
Swiftonomics … Taylor Swift went from teen music star to cultural icon worth $780 million, embracing social influence and new business models … What can business learn from the new star of Harvard University?
November 25, 2023
A few years ago I was out running along the Cape Cod seafront, passing the Hyannisport Yacht Club. It was my daily 10km route amidst the summer heat and beautiful sea views. I ran passed a young couple, just beyond the Kennedy Compound. I grunted “hi”, …
The Song of Significance … inspired by Seth Godin’s manifesto to be significant … and remarkable organisations like China’s Haier, Germany’s Haufe and Portugal’s Mindera
November 20, 2023
The workplace has undergone a massive shift. “Remote work and economic instability have depressed innovation and left us disconnected and disengaged. Paychecks no longer buy loyalty, happiness, and effort. Quiet quitting runs rampant, and people show u …
Swiss imagination and engineering are a potent recipe for global reinvention … from coffee and cheese, to finance and pharma … inspired by ABB and Beekeeper, Nestle and On, Richemont and UBS
November 16, 2023
Switzerland is a land of high peaks and deep valleys, the Swiss are a people of great character and historic ingenuity. Switzerland is one of the world’s top 10 economies by GDP, and home to some of the world’s most innovative companies. It is also the …
Innovation Leaders … from Bosch and H&M, to Moderna and Samsung … how companies are driving innovation, enhanced and accelerated by AI
November 12, 2023
In fast-changing, uncertain and tech-charged markets, innovation has become the top corporate priority. Apple is still seen by many as the world’s most innovative company. Microsoft, however is closing the gap, both in terms of perceived innovativeness …