Peter Fisk’s Blog
Future Retail: Growth through consumer-centric innovation
May 2, 2016
From Amazon Dash to Aussie Farmers, … through branded boutiques and online marketplaces, digital walls and mobile marketing, big data and personalised promotions … what is the future of retailing, in general, and for your business in Portugal? Walking …
Demonstrating “exponential growth” by folding a sheet of paper in half … to the moon and beyond!
April 24, 2016
Take a sheet of paper, ordinary A4 size (letter size if you’re in the USA), and fold it into half. Fold it a second time, and a third time. It’s about as thick as your finger nail. Continue folding if you can. At 7 folds it is as thick as a notebook. I …
Grohe AG … Germany’s most innovative company of 2017
April 20, 2016
What makes a company an innovator? And how do you recognise an innovation? brand eins Wissen, the corporate publishing subsidiary of brand eins Medien AG in Hamburg, and Statista, the operator of statista.com, the leading statistics portal, wanted to f …
The Leica story … from humble heritage to luxury brand
April 12, 2016
Leica cameras were the chief tool used to document the 20th century, one of the most tumultuous periods in human history. Photography as we know it today would simply not exist without Oskar Barnack’s humble invention No batteries, no circuitry or elec …
Mindsets shape the lives we lead, the actions we take and the future possibilities of the world we live in
April 8, 2016
“Your beliefs become your thoughts, your thoughts become your words, your words become your actions, your actions become your habits, your habits become your values, your values become your destiny” Mahatma Gandhi What is a Mindset? Eight principles, d …
Reinventing luxury brands … digital platforms, Asian consumers, and a new sense of what luxury really means
April 7, 2016
The world’s 100 largest luxury goods companies generated sales of $222 billion in financial year 2014, 3.6 percent higher year-on-year. The average luxury goods annual sales for a top 100 company is now $2.2 billion. Luxury goods are being reinvented – …
Tesla’s tipping point … the clever strategy to drive exponential growth in electric cars
April 5, 2016
Tesla’s CEO Elon Musk unveiled the highly anticipated Tesla Model 3 electric car on Thursday night in a converted LA aircraft hangar. Tesla’s launch events have become a little like Apple’s big moments used to be. Electrifying, a pioneering spirit, pac …
How Jos Hermens created the world’s leading sports management company
April 5, 2016
In September 1975 Jos Hermens, a Dutch long-distance runner with drooping moustache and John Lennon spectacles, ran further in one hour than anybody in history. He improved his world record to 20,942m a year later, and took a lead role in the Montreal …
Brand Communities … Rapha’s Cycle Clubs to SAP’s Network, P&G’s Being Girl to Lego’s Lugnet, Playstation and Harley Davidson.
April 4, 2016
Brands are obsessed about their consumers, seeking to build meaningful relationships to sustain their loyalty. Yet most consumers don’t trust brands, but they do trust others like them. In fact, one rock-climbing enthusiast loves hanging out with anoth …
Elon Musk’s most important role as leader … to build brand evangelism amongst a new generation of consumers
April 4, 2016
Elon Musk launched the much-anticipated Tesla Model 3 last week – for release in 2017 at a starting price of $35,000. Much has been said about the car itself, from its affordable price point to its standard autopilot feature. Yet perhaps the most impre …