Peter Fisk’s Blog
“Gamechangers” in South America
September 22, 2014
Buenos Aires, Argentina. This autumn’s world tour kicked off in South America, now fully into the “Gamechangers” theme … The book is written, edited, and waiting to be printed (somehow it still takes publishers 9 months to turnaround a manuscript, I h …
What is the future of Real Estate?
September 22, 2014
This is the largest gathering of UK estate agents, thinking about the future of selling property. Of course it’s a very digital business today, and the sponsors Zoopla have created an Amazon-like platform of properties for sale. But the “elephant in th …
Branding of The Black Dog
August 18, 2014
Martha’s Vineyard, USA Cape Cod is a wonderful place for a summer holiday. A fantastic shoreline, miles of sandy beaches, sharks even whales swimming offshore, classic wooden beach houses, great seafood, and not too many people. And not one high rise …
Time to Rethink Brands … especially in Professional Services
July 10, 2014
Deloitte are one of the more enlightened professional service firms. From their thought leadership to green dots, they are a bit of fresh air to their sector. Of course the big challenge in every professional service firm – accountants, lawyers, consul …
Marketing Genius in Asia’s Boomtown
June 26, 2014
Jakarta, Indonesia Indonesia really is one of the most exciting emerging (fast growing) markets. Whilst China and India grab all the attention, Jakarta has become a tech metropolis, and the huge new middle class has a great desire for brands that symb …
Zoom out, Zoom in … Time to Rethink Marketing
June 19, 2014
Eindhoven, Netherlands CitizenM hotels try very hard to be cool. Yes the cubicle style room is modern, with wall to wall bed, and a glass shower cubicle that emerges in the middle of the floor. But in reality everything just ends up wet. The black and …
The Legacy of London 2012
June 6, 2014
Zaha Hadid designed an incredible swimming pool for the London Olympics. The organic-like structure will hopefully stand for years as a symbol of sport, as well as architecture. Unfortunately during the Olympics, her design was rather distorted by huge …
Gamechangers Baltics: Strategic Innovation Workshop
May 30, 2014
Parnu is an old Baltic port on the west coast of Estonia, and a popular beach resort in summertime, particularly in the Soviet era, when the Russian leaders flocked west. But today we’re here to look forwards – with some of the leading innovators in Ba …
Innovation 25 years after the “Iron Curtain”
May 27, 2014
Driving two hours southwards from Vienna the landscape is rich and flat. The road signs suggest we are heading towards Hungary, however our destination is just short of the Austro-Hungarian border. It was at this border crossing, 25 years ago this week …
The centre of the world … from Gent to Guiyang
May 22, 2014
The old Flemish town of Gent (or Ghent, depending on which local language you speak) used to be the centre of the world. Its vast canal network brought traders and their goods from across Europe, and from the oceans east and west. Vast warehouses stand …