Peter Fisk’s Blog
Under Armour … I Will What I Want
October 12, 2015
The innovative sportswear brand has launched a $15 million ad campaign—its largest-ever aimed at women, which speaks to those who refuse to accept limits put on them by others. The “I Will What I Want” series began a year ago with an inspiring video of …
Xiaomi … Exponential rise of the China’s challenger to Apple
October 6, 2015
Chinese electronics business Xiaomi is an exponential business, having grown to a $67 billion valuation since launching its first “MiPhone” 4 years ago, an Android smartphone that looks remarkably like the iPhone. CEO Lei Jun says that “xiao” is about …
What if millennials ruled the world?
October 1, 2015
Delivering the keynote speech at the launch of a $100m digital bank project, I listened to the strategy to target “millennials”. First up were a range of new savings products, and then a new mortgage proposition … Errrr … do we really think that this n …
Yoga Beer … Thinking beyond your conventional markets
September 22, 2015
2.2 billion hectolitres of beer are consumed across the world each year. Whilst the Germans drink more than anyone, 110 litres per person each year, it is China that boasts the world’s biggest selling beer. Snow Beer, cheap and decidedly watery, is pro …
Fast innovation at Ferrari
September 17, 2015
Maranello, Italy The home of Ferrari is certainly a place of extremes. The roar of over-tuned engines, and blur of de rigour red sports cars, seem at odds with the tranquil countryside. Enzo Ferrari always called his factory an innovation lab, always l …
Future Brain … Super-charge your brain to gain a competitive edge in business and in life
August 30, 2015
“Future Brain” is the busy professional’s secret weapon for boosting mastery, efficiency, and productivity to gain that coveted competitive edge — in business and in life. Designed to be implemented at the individual, team, or organisational level, thi …
Why some things go viral … the memetics of contagious marketing, catchy pop songs you can’t get out your head, and cute or crazy tweets
July 10, 2015
We know that marketing has fundamentally shifted from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part of the crowd themselves. The bullhorn of radio, television, printand other one-way i …
The Dunning-Kruger Effect … and 15 more psychological concepts that explain how you and others behave
May 29, 2015
The Dunning-Kruger effect is a type of cognitive bias in which people believe that they are smarter and more capable than they really are. Essentially, low ability people do not possess the skills needed to recognize their own incompetence. The combina …
If a VW Beetle had improved like Moore’s Law .. today it would travel 300,000 mph, at 2 million mpg, and cost 4 cents.
May 20, 2015
Think about Moore’s Law. Intel’s chips have improved performance a factor of 3,500 since they were introduced, he said, reflecting a 90,000-times improvement in energy efficiency and at one-60,000th of the cost. Were a 1971 Volkswagen Beetle to undergo …
Business model innovation … but a truly innovative sustainable business model is still elusive
May 8, 2015
The promise of business-model innovation has long captivated the sustainability field, generating plenty of hype. But all the talk has yet to yield many real business-model changes. You might not know it to hear companies talk. Any business change can …