Peter Fisk’s Blog
The Business Innovation Program … from design thinking to new business models
November 19, 2015
Whilst the best ideas and innovations might seem to be the monopoly of digital start-ups, there is no reason why more established, and physical, businesses can’t be as successful. This is the premise behind a new business innovation program that I am c …
Creating a brighter future for books … new ways for publishers to innovate and grow
November 18, 2015
The death of books has long been discussed. In a digitally-enabled, time-compressed world, there are few moments to get lost in a novel, and most factual knowledge is accessed faster and better online. Whilst sales and margins decline, publishers conti …
Brand Movements … facilitating communities with purpose
November 11, 2015
The best brands engage their customers in their passions, facilitating their collective aspirations. This goes far beyond seeking to build relationships with customers. Few customers trust brands, let alone want a relationship with a company. More like …
Haier’s “rendanheyi” business model
November 6, 2015
Haier, now the world’s largest white goods business, recently celebrated 10 years of its rendanheyi (or win-win) business model. CEO Zhang Rhuimin sees the approach as a way to stay small and focused – maintaining the entrepreneurship, intimacy and spe …
Luxottica is the world’s largest eyewear company
November 6, 2015
Italian eyewear giant Luxottica, which controls over 80% of the world’s leading eyewear brands, has never been shy about experimentation. It was early into the trend of using aerospace materials to make frames lighter and is now trying out 3-D printed …
“Pilot Fish” are clever strategies for business growth
October 20, 2015
How small businesses can grow faster and further through new types of partnerships Why are pilot fish successful in the natural world? Learning from “pilot fish” like Intel and Goretex, Hella and YKK Finding the right “shark” partner to take you furthe …
The Mecosystem … where you are the nexus of your market, and brands spin around you.
October 17, 2015
The best brands define themselves based on customers not themselves. Whilst branding started as a label of ownership (about me), today it seeks to capture relevance and aspiration (about you). Along these lines, Interbrand recently came up with a new c …
The future of healthcare
October 15, 2015
Healthcare is a category being disrupted incredibly quickly – with the convergence of adjacent sectors, shifts in power and expectation – all fuelled by technology. I’ve probably done more work in healthcare than any sector in recent years, from Apotex …
The incredible growth of strategy frameworks
October 14, 2015
A new HBR article explores the rapid proliferation of strategy frameworks over recent years. From Ansoff (1958) and Scenario Planning (1962) to 5 Forces (1979) and McKinsey 7S (1982), S-Curves (1986) and Mass Customisation (1992) to Profit Patterns (19 …
Ich bin ein Gamechanger
October 14, 2015
“Ich bin ein Gamechanger” … New German edition of my book is just published. Free download of the first 25 pages. Revolutionäre neue Strategien für Unternehmen und Marken. Lektionen von Leuten, die das Spiel gewinnen. Was machen Amazon, Spotify, Airbnb …