Peter Fisk’s Blog
Baidu, the future of Asian technology and O2O business models, with Kaiser Kuo
December 15, 2015
Three Chinese technology businesses are battling to shape the future of business in China, and far beyond. In many ways, Alibaba, Baidu and Tencent are set to shape the next decade in a similar way to which Amazon, Facebook and Google shaped the last. …
Marketing in Europe 2016 … from healthy chocolate to digital cosmetics and millennial vlogging
December 14, 2015
What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? I was recently in Odense, the heart of Denmark, the birthplace of Hans Christian Andersen, and the modern global centre of research and develo …
Q&A … My recent media interviews around the world … Jack Ma and Elon Musk, pivot points and sharing economy
December 14, 2015
I get asked to do a lot of interviews. It’s great to share new ideas and inspirations with people in local markets. Here is a selection of some Q&As from the last month, for publications ranging from Australia and Belgium to India and Indonesia: Qu …
Karaca brings home the Gamechangers Awards 2015
December 13, 2015
Last week’s Gamechangers Turkey Awards 2015 were dominated by a superb Turkish retailer and homeware brand Karaca, combining the best of contemporary lifestyles with local heritage. From the softest cottons to a new granite-based coating system for non …
Baidu, the future of Asian technology and O2O business models
December 13, 2015
Three Chinese technology businesses are battling to shape the future of business in China, and far beyond. In many ways, Alibaba, Baidu and Tencent are set to shape the next decade in a similar way to which Amazon, Facebook and Google shaped the last. …
Peter Fisk on Periscope … 5 minutes during the European Marketing Summit in Istanbul 2015
December 10, 2015
Peter Fisk has hosted (designed and chaired) the MCT European Marketing Conference over the last 11 years. Each year it attracts around 2500 marketers from across the region, and best keynote speakers from across the world, to explore the latest ideas …
Marketing in Middle East and Africa 2016 … from farms in boxes to walking a marathon for water
December 3, 2015
What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? From the Atmosphere Bar, 555m high at the top of the world’s largest building, the Burj Khalifa you can sip an African Sunrise cocktail and wa …
Netflix (rather than Uber) is the perfect example of “disruption” … according to Clay Christensen
December 1, 2015
Clayton Christensen popularized the term “disruptive innovation” in his iconic book, “The Innovator’s Dilemma,” published in 1997. The phrase describes a specific way that smaller companies can outcompete and eventually destroy their bigger rivals. And …
A day in the life of Nike’s shoe designer who became the CEO, Mark Parker
November 26, 2015
Forbes Magazine recently published a fantastic insight into the world’s Nike’s CEO Mark Parker, inside his office and his mind. Here is an extract: On Nike’s pristine Beaverton, Oregon, campus, you might mistake him for one of the 21 PhDs who work in t …
Marketing in Asia Pacific 2016 … from flying shrimp to digital farmers and intelligent chopsticks
November 21, 2015
What are best new ideas for brands and marketing in 2016? … How can you apply the ideas to your own business? I recently visited Guiyang, one of China’s fastest growing cities. You could call it the centre of the world actually. Over half the world’s p …