We live in a time of great promise but also great uncertainty.
After 70 years of development, and 18 months of ChatGPT-fuelled hype, AI is transforming every industry.
It will change how companies deliver value to their customers, and it will supercharge productivity. In some industries, these transformations will lead to the emergence of entirely new business models. Going forward, robust strategies need to incorporate the risks and opportunities posed by this dynamic technology.
- KUKA Futures: AI and Innovation by Peter Fisk
- What every executive needs to know about AI by Bain
- The CEO’s Guide to the Generative AI Revolution by BCG
- The state of AI, generative AI’s breakout year by McKinsey
ARK’s Big Ideas 2024 report is entitled “Disrupting the Norm, Defining the Future” and it highlights 15 big ideas driven by the rapidly developing applications of AI, and it impact on other technologies:
- Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.
- Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.
- Smart Contracts – Powering the internet-native financial system, smart contract networks could generate fees of $450bn in 2030.
- Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030.
- Robotics – Generalizing automation, thanks to the convergence of AI software and hardware. Generalizable robotics represent a $24 trillion-plus global revenue opportunity.
- Digital Consumers – Transitioning toward digital leisure, where spending could teach $23 trillion in 2030.
- Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030.
- Robotaxis – Robotaxi platforms could create $28 trillion in enterprise value in 2030.
- Multiomic Tools & Technology – Translating biological insights into economic value: R&D spending could decline by more than 25%, thanks to multiomic tools and technology.
- Reusable Rockets – Satellite connectivity revenues could exceed $130bn per year in 2030.
- Autonomous Logistics – Global autonomous delivery revenue could reach $900bn by 2030.
- Bitcoin Allocation – Growing the role of bitcoin in investment portfolios. During the last seven years, bitcoin’s annualized return has averaged around 44%.
- Bitcoin in 2023 – After challenges in 2022, bitcoin’s price surged 155% last year, reaching $827 billion in market cap.
- Precision Therapies – Curing disease more efficiently and less expensively. The enterprise value of companies focused on precision therapies could reach $4.5 trillion by 2030.
- 3D Printing – Revenues could grow 40% at an annual rate to $180bn by 2030.
The report believes that convergence among disruptive technologies will define this decade. Five major technology platforms—Artificial Intelligence, Public Blockchains, Multiomic Sequencing, Energy Storage, and Robotics—are coalescing and should transform global economic activity.

Technological convergence could create tectonic macroeconomic shifts more impactful than the first and second industrial revolutions. Globally, real economic growth could accelerate from 3% on average during the past 125 years to more than 7% during the next 7 years as robots reinvigorate manufacturing, robotaxis transform transportation, and artificial intelligence amplifies knowledge worker productivity.
Catalyzed by breakthroughs in artificial intelligence, the global equity market value associated with disruptive innovation could increase from 16% of the total* to more than 60% by 2030. As a result, the annualized equity return associated with disruptive innovation could exceed 40% during the next seven years, increasing its market capitalization from ~$19 trillion today to roughly $220 trillion by 2030.

With superhuman performance on a wide range of tests, AI models like GPT-4 should catalyze an unprecedented boom in productivity. Jolted by ChatGPT’s “iPhone” like moment, enterprises are scrambling to harness the potential of artificial intelligence.

AI promises more than efficiency gains, thanks to rapidly falling costs and open- source models. If knowledge worker productivity were to quadruple by 2030, as we believe is likely, growth in real GDP could accelerate and break records during the next five to ten years.

However the real impact of AI will be how it converges with other technologies to solve more fundamental challenges, and reinvent entire ways of operating. It becomes, as ARK calls it, the central technology catalyst:

All this enthusiasm, adoption and investment is also accelerating the speed of development of AI, far faster than previously imagined. In particular ARK estimates that the advent of AGI, or general AI, where machines outsmart humans, is much closer than previously anticipated:

However, innovation is ultimately about solving customer problems, profitably. It requires curiosity and creativity, process and portfolios. It goes far beyond products – to reinvent industries and value networks – think smart factories not just smart robots – explore new services, business models, and much more.
One of the most interesting areas is in the convergence of AI and robotics, and while the rapidly developing humanoid robots like Sophia capture the headlines, most robots are more practical operators, transforming industrial processes, from manufacturing lines to food production, warehouse operations and customer experiences. The below graphics by PwC illustrate the rise of robotics, and AI. See more in The New Robots by Peter Fisk.


KUKA Robotics
The KUKA Robotics Corporation has 25 subsidiaries in the United States, Australia, Canada, Mexico, Brazil, China, Japan, South Korea, Taiwan, India, and in various European countries. The company name, KUKA, is an acronym for Keller und Knappich Augsburg.
Peter Fisk brings practical inspiration, exploring how business leaders can be more curious, creative and courageous – from beyond and within our industry – together with a set of frameworks and tools to explore markets, develop new ideas, and drive innovation as a process.
- Explore the changing nature of markets, and how AI and related technologies are enabling new possibilities.
- Understand how our own markets, and customers, are changing in their needs and aspirations.
- Consider what is effective innovation as a process, including its broad strategic flow, and popular components.
- Specifically link together concepts like design thinking, lean development, business models, venturing, scaling etc.
- Recognise the role of innovation in business, how it links to strategy, growth, sales, value creation and sustainable impact.
- Consider how AI is changing the nature of innovation – both how it is done, and the solutions which emerge.
- Reflect on how KUKA currently approaches innovation, what could be different, and what is means for culture and leadership.
Peter Fisk is a global thought leader – author, futurist, speaker – whose career was forged in a superconductivity lab, accelerated by managing supersonic brands, and shaped by working with some of the world’s best companies. He leads GeniusWorks, a futures-driven consulting firm in London, and is professor of strategy, leadership and innovation at IE Business School in Madrid. He is author of 10 books, most recently ”Gamechangers” and “Business Recoded”.
This will be a high energy interactive session, taking inspiration from other sectors through fast case studies, two breakout sessions to consider AI’s impact, and later the role of innovation in KUKA.
More from Peter Fisk
- Next Agenda of best ideas and priorities for business
- Megatrends 2030 in a world accelerated by pandemic
- 49 Codes to help you develop a better business future
- 250 companies innovators shaking up the world
- 100 leaders with the courage to shape a better future
- Education that is innovative, issue-driven, action-driving
- Consulting that is collaborative, strategic and innovative
- Speaking that is inspiring, topical, engaging and actionable
After 70 years of development, and 18 months of ChatGPT-fuelled hype, AI is transforming every industry.
It will change how companies deliver value to their customers, and it will supercharge productivity. In some industries, these transformations will lead to the emergence of entirely new business models. Going forward, robust strategies need to incorporate the risks and opportunities posed by this dynamic technology.
- KUKA Futures: AI and Innovation by Peter Fisk
- What every executive needs to know about AI by Bain
- The CEO’s Guide to the Generative AI Revolution by BCG
- The state of AI, generative AI’s breakout year by McKinsey
ARK’s Big Ideas 2024 report is entitled “Disrupting the Norm, Defining the Future” and it highlights 15 big ideas driven by the rapidly developing applications of AI, and it impact on other technologies:
- Technological Convergence – The global equity market value associated with disruptive innovation could increase to 60% by 2030.
- Artificial Intelligence – Scaling global intelligence and redefining work: AI training costs should continue to fall 75% per year.
- Smart Contracts – Powering the internet-native financial system, smart contract networks could generate fees of $450bn in 2030.
- Digital Wallets – Digital wallets could grow select vertical software platforms’ revenues to $27-$50bn in 2030.
- Robotics – Generalizing automation, thanks to the convergence of AI software and hardware. Generalizable robotics represent a $24 trillion-plus global revenue opportunity.
- Digital Consumers – Transitioning toward digital leisure, where spending could teach $23 trillion in 2030.
- Electric Vehicles – Lower battery costs powering adoption mean EV sales could reach 74 million in 2030.
- Robotaxis – Robotaxi platforms could create $28 trillion in enterprise value in 2030.
- Multiomic Tools & Technology – Translating biological insights into economic value: R&D spending could decline by more than 25%, thanks to multiomic tools and technology.
- Reusable Rockets – Satellite connectivity revenues could exceed $130bn per year in 2030.
- Autonomous Logistics – Global autonomous delivery revenue could reach $900bn by 2030.
- Bitcoin Allocation – Growing the role of bitcoin in investment portfolios. During the last seven years, bitcoin’s annualized return has averaged around 44%.
- Bitcoin in 2023 – After challenges in 2022, bitcoin’s price surged 155% last year, reaching $827 billion in market cap.
- Precision Therapies – Curing disease more efficiently and less expensively. The enterprise value of companies focused on precision therapies could reach $4.5 trillion by 2030.
- 3D Printing – Revenues could grow 40% at an annual rate to $180bn by 2030.
The report believes that convergence among disruptive technologies will define this decade. Five major technology platforms—Artificial Intelligence, Public Blockchains, Multiomic Sequencing, Energy Storage, and Robotics—are coalescing and should transform global economic activity.

Technological convergence could create tectonic macroeconomic shifts more impactful than the first and second industrial revolutions. Globally, real economic growth could accelerate from 3% on average during the past 125 years to more than 7% during the next 7 years as robots reinvigorate manufacturing, robotaxis transform transportation, and artificial intelligence amplifies knowledge worker productivity.
Catalyzed by breakthroughs in artificial intelligence, the global equity market value associated with disruptive innovation could increase from 16% of the total* to more than 60% by 2030. As a result, the annualized equity return associated with disruptive innovation could exceed 40% during the next seven years, increasing its market capitalization from ~$19 trillion today to roughly $220 trillion by 2030.

With superhuman performance on a wide range of tests, AI models like GPT-4 should catalyze an unprecedented boom in productivity. Jolted by ChatGPT’s “iPhone” like moment, enterprises are scrambling to harness the potential of artificial intelligence.

AI promises more than efficiency gains, thanks to rapidly falling costs and open- source models. If knowledge worker productivity were to quadruple by 2030, as we believe is likely, growth in real GDP could accelerate and break records during the next five to ten years.

However the real impact of AI will be how it converges with other technologies to solve more fundamental challenges, and reinvent entire ways of operating. It becomes, as ARK calls it, the central technology catalyst:

All this enthusiasm, adoption and investment is also accelerating the speed of development of AI, far faster than previously imagined. In particular ARK estimates that the advent of AGI, or general AI, where machines outsmart humans, is much closer than previously anticipated:

However, innovation is ultimately about solving customer problems, profitably. It requires curiosity and creativity, process and portfolios. It goes far beyond products – to reinvent industries and value networks – think smart factories not just smart robots – explore new services, business models, and much more.
One of the most interesting areas is in the convergence of AI and robotics, and while the rapidly developing humanoid robots like Sophia capture the headlines, most robots are more practical operators, transforming industrial processes, from manufacturing lines to food production, warehouse operations and customer experiences. The below graphics by PwC illustrate the rise of robotics, and AI. See more in The New Robots by Peter Fisk.


KUKA Robotics
The KUKA Robotics Corporation has 25 subsidiaries in the United States, Australia, Canada, Mexico, Brazil, China, Japan, South Korea, Taiwan, India, and in various European countries. The company name, KUKA, is an acronym for Keller und Knappich Augsburg.
Peter Fisk brings practical inspiration, exploring how business leaders can be more curious, creative and courageous – from beyond and within our industry – together with a set of frameworks and tools to explore markets, develop new ideas, and drive innovation as a process.
- Explore the changing nature of markets, and how AI and related technologies are enabling new possibilities.
- Understand how our own markets, and customers, are changing in their needs and aspirations.
- Consider what is effective innovation as a process, including its broad strategic flow, and popular components.
- Specifically link together concepts like design thinking, lean development, business models, venturing, scaling etc.
- Recognise the role of innovation in business, how it links to strategy, growth, sales, value creation and sustainable impact.
- Consider how AI is changing the nature of innovation – both how it is done, and the solutions which emerge.
- Reflect on how KUKA currently approaches innovation, what could be different, and what is means for culture and leadership.
Peter Fisk is a global thought leader – author, futurist, speaker – whose career was forged in a superconductivity lab, accelerated by managing supersonic brands, and shaped by working with some of the world’s best companies. He leads GeniusWorks, a futures-driven consulting firm in London, and is professor of strategy, leadership and innovation at IE Business School in Madrid. He is author of 10 books, most recently ”Gamechangers” and “Business Recoded”.
This will be a high energy interactive session, taking inspiration from other sectors through fast case studies, two breakout sessions to consider AI’s impact, and later the role of innovation in KUKA.
More from Peter Fisk
- Next Agenda of best ideas and priorities for business
- Megatrends 2030 in a world accelerated by pandemic
- 49 Codes to help you develop a better business future
- 250 companies innovators shaking up the world
- 100 leaders with the courage to shape a better future
- Education that is innovative, issue-driven, action-driving
- Consulting that is collaborative, strategic and innovative
- Speaking that is inspiring, topical, engaging and actionable
Enhancing the quality of urban living – better, smarter, faster
How do you see Schindler in 2030? As every industry is shaken up, urban environments are transformed, and disruptive technologies enable new possibilities, what will drive our future markets, and how will we succeed in them?
Jump outside of our own world, and we see how companies from Aerofarms to Brimstone, Coupang and Deepmind, bring new mindsets and solutions, harnessing new tech possibilities. Redefining markets, reinventing business models and reenergising customers.
Peter Fisk is a global thought leader, an entrepreneur and professor, author of 10 books, who has worked with 300 companies in 50 countries. He brings together new insights, helping you to make sense of change, with practical tools to shape your future projects and ambitions.
The future is shaped by leaders who are curious, creative and courageous. Are you?
World Changing … We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. The biggest question for leaders is “How do you see the future?”
- Every market is shaken up – uncertainty and volatility, new agendas and expectations
- New possibilities and priorities – robotics and tech, data and AI, sustainable and circular
- What does this mean for Schindler? – steel, buildings, human interaction, smart cities.
Possibility Thinking … Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; rapid urbanisation, 33 of the 45 megacities in Asia; and increasing deglobalisation too.
- What the 6 megatrends mean for me, turning challenge into opportunity
- Starting from the future back, working outside in, inspired by the world’s top innovators
- Where are the new opportunities for Schindler? – to explore the future and deliver today
Reimagining Everything … The old codes of business don’t work anymore. The most innovative companies – from Alibaba and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines?
- How are organisations working differently inside, from structures to workstyles?
- How are organisations working differently outside, from innovation to impact?
- What does this mean in Schindler? – as a leader, in HR, in sales, and other roles?
Performer Transformers … Start from the future back, and outside in. Seek purpose before profit. Connect talent and technology. Turn hierarchies into ecosystems. And what does it take to lead in this future? Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, grit and impact.
- How do we win differently in a world of uncertain, relentless change?
- What does it mean for a business like Schindler, and how we work with clients?
- How do you see the future? Being curious, creative and courageous.
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun of Udacity. “The best way to predict the future is to create it” said Abraham Lincoln.
Recode
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.
Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.
We are likely to see more change in the next 10 years than the last 250 years.
- Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
- People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
- Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.
However, change goes far beyond the technology.
Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.
Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.
Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.
However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.
Are you future ready?
Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.
The future isn’t like it used to be.
Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent. Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.
Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.
In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.
- Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
- Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
- Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.
Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.
Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.
Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.
The new DNA of business
As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.
How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?
We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:
- Profit + Purpose … to achieve more enlightened progress
- Technology + Humanity … to achieve more human ingenuity
- Innovation + Sustainability … to achieve more positive impact
We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.
Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.
Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.
Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.
Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.
Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.
More from Peter Fisk linked to these sessions
- Next Agenda of best ideas and priorities for business
- Megatrends 2030 in a world accelerated by pandemic
- 49 Codes to help you develop a better business future
- 250 companies innovators shaking up the world
- 100 leaders with the courage to shape a better future
- Education that is innovative, issue-driven, action-driving
- Consulting that is collaborative, strategic and innovative
- Speaking that is inspiring, topical, engaging and actionable
Enhancing the quality of urban living – better, smarter, faster
How do you see Schindler in 2030? As every industry is shaken up, urban environments are transformed, and disruptive technologies enable new possibilities, what will drive our future markets, and how will we succeed in them?
Jump outside of our own world, and we see how companies from Aerofarms to Brimstone, Coupang and Deepmind, bring new mindsets and solutions, harnessing new tech possibilities. Redefining markets, reinventing business models and reenergising customers.
Peter Fisk is a global thought leader, an entrepreneur and professor, author of 10 books, who has worked with 300 companies in 50 countries. He brings together new insights, helping you to make sense of change, with practical tools to shape your future projects and ambitions.
The future is shaped by leaders who are curious, creative and courageous. Are you?
World Changing … We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. The biggest question for leaders is “How do you see the future?”
- Every market is shaken up – uncertainty and volatility, new agendas and expectations
- New possibilities and priorities – robotics and tech, data and AI, sustainable and circular
- What does this mean for Schindler? – steel, buildings, human interaction, smart cities.
Possibility Thinking … Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; rapid urbanisation, 33 of the 45 megacities in Asia; and increasing deglobalisation too.
- What the 6 megatrends mean for me, turning challenge into opportunity
- Starting from the future back, working outside in, inspired by the world’s top innovators
- Where are the new opportunities for Schindler? – to explore the future and deliver today
Reimagining Everything … The old codes of business don’t work anymore. The most innovative companies – from Alibaba and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines?
- How are organisations working differently inside, from structures to workstyles?
- How are organisations working differently outside, from innovation to impact?
- What does this mean in Schindler? – as a leader, in HR, in sales, and other roles?
Performer Transformers … Start from the future back, and outside in. Seek purpose before profit. Connect talent and technology. Turn hierarchies into ecosystems. And what does it take to lead in this future? Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, grit and impact.
- How do we win differently in a world of uncertain, relentless change?
- What does it mean for a business like Schindler, and how we work with clients?
- How do you see the future? Being curious, creative and courageous.
“This is the age of disruption … which is not simply about disruptive technologies, but dramatically changing how people think and behave” says Sebastian Thrun of Udacity. “The best way to predict the future is to create it” said Abraham Lincoln.
Recode
We live in a time of great promise but also great uncertainty.
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.
Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.
We are likely to see more change in the next 10 years than the last 250 years.
- Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
- People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
- Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.
However, change goes far beyond the technology.
Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.
Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.
Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.
However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.
Are you future ready?
Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.
The future isn’t like it used to be.
Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent. Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.
Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.
In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.
- Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
- Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
- Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.
Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.
Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.
Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.
The new DNA of business
As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.
How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?
We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:
- Profit + Purpose … to achieve more enlightened progress
- Technology + Humanity … to achieve more human ingenuity
- Innovation + Sustainability … to achieve more positive impact
We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.
Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.
Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.
Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.
Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.
Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.
More from Peter Fisk linked to these sessions
- Next Agenda of best ideas and priorities for business
- Megatrends 2030 in a world accelerated by pandemic
- 49 Codes to help you develop a better business future
- 250 companies innovators shaking up the world
- 100 leaders with the courage to shape a better future
- Education that is innovative, issue-driven, action-driving
- Consulting that is collaborative, strategic and innovative
- Speaking that is inspiring, topical, engaging and actionable
Be you … finding your superpower in an accelerating world of change … Keynote by Peter Fisk
How will your thrive in tomorrow’s world, starting right now? How will you be connected, curious and courageous – not just to stay relevant, and keep pace – but to step up, to embrace challenge as opportunity, to harness capability as potential, and achieve more?
Change is a big word. But where does it start? Usually with an individual. Usually with a dream. Usually with somebody being brave, taking a risk, challenging the status quo. Daring to describe a different way, to encourage others, to take the first steps. Could that be you?
What do you love? What are you good at? What does the world need?. What do you get paid for? How can we achieve more together? Connect people and technology. Turn hierarchies into ecosystems. Embrace a growth mindset. Curiosity and imagination, humanity and responsibility, transformation and collaboration, fun and impact.
What does it mean to be human in a digital world?
- Inspired by Melanie Perkins and Ben Francis, Tan Le and Hamdi Ulukaya
- “What drives them?” buzz groups (3 mins)
What does it mean to “be you”?
- Left brain and right brain, Imagination and intelligence
- How can tech help you be more? How is change your opportunity?
- What’s your superpower, and how will you use it?
So what will we do?
- Personally and collectively, practically and possibility
- “What could we do?” buzz groups (3 mins)
Be more
- Are you crazy enough to change your world?
- Learn from 250 innovative companies shaping the future
- Be inspired by 100 inspiring leaders rethinking business possibilities
- Explore the most significant future megatrends and trend kaleidoscope 2024
- Consider all the best new research in business futures project and sustainable futures project
Embracing the megatrends of change
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
- Every market is shaken up, how pandemic accelerated the future
- Asia to AI, GenZ and gene-editing, sustainability and the super-apps
- Megatrends, markets and metaverses, and what they mean for me
- What it means to be “digital” in a tech, human, changing world?
- Customers around the world, and the new agendas and behaviours
- What can we learn the world’s most innovative companies right now
- Turning challenges into opportunities, driving exponential growth.
Creating a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
- Finding purpose, driving moonshots, starting from the future back
- Turning purpose into strategy into innovation, for relentless change
- Business model, platforms and digital ecosystems
- Exploring companies like Orsted to PingAn
- The new DNA of business and leadership
- Growth mindset, driving change and business transformation
- Having the courage to lead a better future


- Consumer Travel Trends by World Tourism and Travel Council
- A New Travel Landscape by Accenture
- Retooling the Airline Industry by Deloitte
- Easyjet 2070 Future Visions for Travel by 50 Sky Shades
- Lilium Investor Presentation 2023
More about Marriott, and being more
Marriott International is recognised as one of the top ten Fortune Media and Great Place To Work® 100 Best Companies to Work For®
“For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “As we focus on strengthening our culture, expanding our global workforce, and positioning the company for continued growth, we are excited to build on our people-first culture with Be. We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”
Marriott’s Be internal brand will launch globally across Marriott’s portfolio of over 8,300 properties and 30 brands. The brand will focus on three distinct pillars: begin, belong, become. With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.
The launch of Be is the next step in Marriott’s journey of associate investment. As a pioneer in the hospitality industry, Marriott was the first to build and launch a digital learning platform, providing associates with access to a range of foundational learning programs. The company was also one of the first to introduce a global well-being program over two decades ago, focused on nurturing the physical, mental, and financial health of associates worldwide. Marriott also offers its associates a range of personal and professional growth opportunities focused on building resilience, agility, and well-being with the goal of creating more curious, courageous, and connected leaders to guide the company into the future and make a broader positive impact on Marriott, our guests, and our communities.
“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”
Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry. Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.
Be curious ,,, about the future, from megatrends to metaverses … Keynote by Peter Fisk
How do you see Marriott in 2030? As every industry is shaken up, new consumer agendas emerge, and disruptive technologies enable new possibilities, what will drive the future of travel and hospitality, and how will we succeed in them?
Jump outside of our own world, and we see how companies from Aerofarms to Biontech, SpaceX to Roblox, bring new mindsets and solutions, harnessing new tech possibilities. Redefining markets, reinventing business models and transform expectations.
Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; rapid urbanisation, 33 of the 45 megacities in Asia; and increasing deglobalisation too.
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. 12 months ago, Open AI launched ChatGPT. 10 iterations later, Gen AI is transforming the world. How can we rise these relentless waves of change?
Every market is shaken up – uncertainty and volatility, challenge and opportunity
- SpaceX and Biontech, riding the waves of relentless change
- Cryptokicks and Deepmind, new agendas and expectations
6 megatrends that are shaping our future right now – learning to surf the waves
- Harnessing the exponential power of technologies, big data and AI
- Building travel as a platform for good, individual wellbeing, socially caring
Reimagining everything – big picture, small details – how do you see the future
- Creating moonshots – 10x not 10% – jump to the future, escape incrementalism
- Starting from the future back – to explore the future, and shape it in our vision
- Learn from 250 innovative companies shaping the future
- Be inspired by 100 inspiring leaders rethinking business possibilities
- Explore the most significant future megatrends and trend kaleidoscope 2024
- Consider all the best new research in business futures project and sustainable futures project
Embracing the megatrends of change
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
- Every market is shaken up, how pandemic accelerated the future
- Asia to AI, GenZ and gene-editing, sustainability and the super-apps
- Megatrends, markets and metaverses, and what they mean for me
- What it means to be “digital” in a tech, human, changing world?
- Customers around the world, and the new agendas and behaviours
- What can we learn the world’s most innovative companies right now
- Turning challenges into opportunities, driving exponential growth.
Creating a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
- Finding purpose, driving moonshots, starting from the future back
- Turning purpose into strategy into innovation, for relentless change
- Business model, platforms and digital ecosystems
- Exploring companies like Orsted to PingAn
- The new DNA of business and leadership
- Growth mindset, driving change and business transformation
- Having the courage to lead a better future


- Consumer Travel Trends by World Tourism and Travel Council
- A New Travel Landscape by Accenture
- Retooling the Airline Industry by Deloitte
- Easyjet 2070 Future Visions for Travel by 50 Sky Shades
- Lilium Investor Presentation 2023
More about Marriott, and being more
Marriott International is recognised as one of the top ten Fortune Media and Great Place To Work® 100 Best Companies to Work For®
“For over 95 years, Marriott has been committed to creating a culture of putting people first,” said Anthony Capuano, President and Chief Executive Officer of Marriott International. “As we focus on strengthening our culture, expanding our global workforce, and positioning the company for continued growth, we are excited to build on our people-first culture with Be. We are proud to be an employer of choice for hundreds of thousands of associates who wear the Marriott name badge around the world. Be will help us fulfill our purpose of connecting people through the power of travel by empowering and supporting our associates.”
Marriott’s Be internal brand will launch globally across Marriott’s portfolio of over 8,300 properties and 30 brands. The brand will focus on three distinct pillars: begin, belong, become. With the goal of attracting and retaining top talent, Be will empower associates to fulfill their career goals, further Marriott’s commitment to creating a culture of inclusion, and offer innovative opportunities to grow professionally and personally.
The launch of Be is the next step in Marriott’s journey of associate investment. As a pioneer in the hospitality industry, Marriott was the first to build and launch a digital learning platform, providing associates with access to a range of foundational learning programs. The company was also one of the first to introduce a global well-being program over two decades ago, focused on nurturing the physical, mental, and financial health of associates worldwide. Marriott also offers its associates a range of personal and professional growth opportunities focused on building resilience, agility, and well-being with the goal of creating more curious, courageous, and connected leaders to guide the company into the future and make a broader positive impact on Marriott, our guests, and our communities.
“We are excited to launch Be as Marriott continues to invest in our associates and attract top talent,” said Ty Breland, Executive Vice President and Chief Human Resources Officer of Marriott International. “Being recognized as a Fortune 100 Best Company for over twenty-five years reflects our commitment to our associates. Be will help us showcase that commitment as we recognize the whole person, build trust, respect, opportunity, equity, and inclusion and provide the tools and opportunities to help our associates grow.”
Marriott launched Be to capture and promote its inclusive and welcoming culture and attract talent to traditional and nontraditional roles in the hospitality industry. Be will highlight the vast opportunities within Marriott, from hotel operations and food and beverage to sales and marketing, systems engineering, and tech roles.
How do you see the future?
Travelers Will Invest in Their Sleep … Personal wellness matters to travelers, but even more specifically, there will be an increased focus on achieving a good night’s sleep while on the road. In 2024, travelers will look to engage with products and brands aligned with this better-for-you imperative. Explore Trend →
Travelers Will Value Connectivity and Personalization … Travelers will seek out consistent and seamless experiences that are personalized to their needs. They will expect technology to be intuitive and helpful throughout their travel journey, but also appreciate the human connection uniquely found in hospitality. Explore Trend →
How will you shape the future of your business? What is your strategic vision to innovate and transform? Which ideas will you embrace and apply? And most significantly, how will you become a “gamechanger” leader of the future?
The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.
It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.
That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.
Why does the Gamechanger Project matter?
This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.
The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.
As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module. And you can contact me at any time for advice.
You can use any of the tools and templates from the Global AMP during your presentation, as you choose – however you should probably make some reference to your strategic purpose/vision, changing industry/markets, growth strategy, customer proposition, innovative solutions and business models, and transformation roadmap to get you there – and about you!
One more time, what is transformation?
Business transformation is about significant, lasting, non-reversible change to the way in which the company operates and creates value, typically where at least 25% of total revenues comes from new business units or business models. It can take time, but also sets the business on a new course for a better future. Here are some examples of such transformations:
- Adobe … transformed from product to service, from document software into digital experiences, marketing, commerce platforms and analytics
- Amazon … transformed its own infrastructure into “Amazon Web Services” which enables other organisations to operate their online businesses.
- DBS … transformed itself from a regional bank to a global digital platform, a “27,000-person start-up” and crowned “Best Bank in the World.”
- Microsoft … transformed from a business model based primarily on selling product licenses (IP), to a cloud-based platform-as-a-service business.
- Netflix … shifted from DVDs by mail into the leading streaming video content service and now a top original content provider.
- Ping An … transformed itself from insurance into a cloud tech business providing fintech and AI-based medical imaging & diagnostics.
- Tencent … transformed from social and gaming business to a platform embracing entertainment, autonomous vehicle, cloud computing, and finance.
An example we have explored is Orsted, the Danish energy company that transformed itself over the last 10 years from a state-owned, coal-fired utility into the world’s leading wind power business, and drove exponential growth through new global markets and services, while doing so. Sustainability was the obvious catalyst for transformation, but financially it was about letting go of the declining legacy business, to create a future growth business. Here is a 20 min video describing some of the challenges, changes and impacts in more detail:
And just as a reminder, here’s a short 3 min video from McKinsey to summarise some of the aspects of business transformation – from setting out a vision to engaging people, from seeing the opportunities for new growth and changing agendas of customers, from organisation culture change to business model reinvention, from improving the existing business to innovating the future business:
What are some examples of Gamechanger Projects?
Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:
- In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
- In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
- In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
- In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
- In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
- In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
- In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.
Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.
And don’t forget about yourself … what will you do as a “transformational” leader, how will you step up and change yourself, how will you engage others – particularly your current leaders, and what’s your plan for the coming years?
How can you use the Gamechanger Toolkit?
You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.
- Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project
Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.
I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.
- Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
- Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
- Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
- Growth Recoded … useful resources about strategy, markets, brands, customers, sustainability
- Innovation Recoded … useful resources about innovation, creativity, design, business models
- Work Recoded… useful resources about people, organisations, teams, agility, transformation
- Leadership Recoded … useful resources about leadership, courage, and high performance
I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:
- 100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
- 100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
- Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
- Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
And here are some of the latest industry specific articles and reports which might inspire you
in Retail
- The Future Supermarket by Oliver Wyman
- Future of the Supermarket by CB Insights
- The State of Grocery Retail by McKinsey
- Store of Future: Retail in 2030 by CB Insights
- The New Retail Operating Model by Deloitte
- Retail 4.0. Retail in a Digital World by McKinsey
in Travel
- Future Scenarios for Airline Industry by University Marburg
- Shifting Consumer Travel Trends by World Tourism Council
- A New Travel Landscape by Accenture
- Retooling the Airline Industry by Deloitte
- Easyjet 2070 Future Visions for Travel by 50 Sky Shades
- Lilium Investor Presentation 2023
in Energy
- Twelve: The Carbon Transformation Company
- LanzaTech: turning emissions into fuel by CNN
- Top 10 Renewable Energy Companies by Energy Acuity
- Examples of 3 energy companies using new business models by EnergyPost
- Remodelling the future: energy transition driving new models by CapGemini
- 7 future utility business models by PwC
- Utilities new business models, by IDC/CapGemini
in Construction
- Accelerating Decarbonisation by RB
- Construction in 2030 by KPMG
- The Future of Construction by Deloitte
- Buildings of the Future: Cognitive Leap by PwC
- Changing the Future of Design and Construction by Neom
- Brimstone’s Carbon-Free Cement? by CNBC
in Food and Drink
- What Dinner will Look Like in 100 Years by Bon Appétit
- The Future of Food by Deloitte
- The Future of Food and Agriculture by UN FAO
- The Novel Food Market by PwC
- Food and Drink Trends by WGSN
- The Future of Food by FutureBrand
in Fashion
- The State of Fashion 2023 by BOF and McKinsey
- Circular Fashion Ecosystem by Institute of Positive Fashion
- The Myth of Sustainable Fashion in HBR
- The Rapid Rise of Temu by Fashion United
- Fashion Forward in the Metaverse by McKinsey
in Telecoms
- The Future of the Telco Business Model, scenarios by Deloitte
- Meaningful Growth in Challenging Times by STL for GSMA
- Embracing The Future, exploring disruption with ADL
- Blueprint for Telecoms’ Critical Reinvention by McKinsey
in Finance
- Finance 2025 by Deloitte
- The New Reality of Financial Services 2030 by KPMG
- Fintech and the Future of Finance by World Bank
- The Future of Banking and Financial Services by Cognizant
- Banking in 2035: 3 Scenarios by Economist Impact
- Scenarios for the Insurance Industry by Judge
in Agriculture
- The Agriculture Transition by McKinsey
- Future of Farming by Ipsos
- The Vertical Farming Bubble by Fast Company
- Future of the Farm by CB Insights
- Future of Food and Farming by OECD
- Syngenta investor presentation
in Logistics
- Transforming Logistics by Deloitte
- Smart Last Mile by Deloitte
- Supply Chain and Logistics Trends by CB Insights
- Future of Supply Chains by Gartner
- Digital Logistics by McKinsey
in Consulting
- Where next for management’s consiglieri? by Economist
- Consulting Facts and Trends by Runn
- Disruption of Management Consulting by CB Insights
- Trends transforming Management Consulting by Linchpin
- The Future of Consulting in Age of AI by EY
- Management Consulting 2.0 has Arrived by Forbes
in Education
- 21 Jobs of the Future by Cognizant
- New Future of Work by Microsoft
- Reimagining Executive Education by Harvard Business Review
- The Future of Executive Education by Stockholm BS
- Redefining Executive Education by Ch Assoc of Bus Schools
- The Future of Business Schools by Bloomberg
- The Future of MBAs by Poets and Quants
Additionally there’s a wide range of useful resources – personally, I chose to search for new insight and ideas in Business Insider, CB Insights, Fast Company, Inc Magazine, McKinsey Insights, Strategy & Business, and many others.
How will you shape the future of your business? What is your strategic vision to innovate and transform? Which ideas will you embrace and apply? And most significantly, how will you become a “gamechanger” leader of the future?
The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.
It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.
That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.
Why does the Gamechanger Project matter?
This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.
The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.
As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module. And you can contact me at any time for advice.
You can use any of the tools and templates from the Global AMP during your presentation, as you choose – however you should probably make some reference to your strategic purpose/vision, changing industry/markets, growth strategy, customer proposition, innovative solutions and business models, and transformation roadmap to get you there – and about you!
One more time, what is transformation?
Business transformation is about significant, lasting, non-reversible change to the way in which the company operates and creates value, typically where at least 25% of total revenues comes from new business units or business models. It can take time, but also sets the business on a new course for a better future. Here are some examples of such transformations:
- Adobe … transformed from product to service, from document software into digital experiences, marketing, commerce platforms and analytics
- Amazon … transformed its own infrastructure into “Amazon Web Services” which enables other organisations to operate their online businesses.
- DBS … transformed itself from a regional bank to a global digital platform, a “27,000-person start-up” and crowned “Best Bank in the World.”
- Microsoft … transformed from a business model based primarily on selling product licenses (IP), to a cloud-based platform-as-a-service business.
- Netflix … shifted from DVDs by mail into the leading streaming video content service and now a top original content provider.
- Ping An … transformed itself from insurance into a cloud tech business providing fintech and AI-based medical imaging & diagnostics.
- Tencent … transformed from social and gaming business to a platform embracing entertainment, autonomous vehicle, cloud computing, and finance.
An example we have explored is Orsted, the Danish energy company that transformed itself over the last 10 years from a state-owned, coal-fired utility into the world’s leading wind power business, and drove exponential growth through new global markets and services, while doing so. Sustainability was the obvious catalyst for transformation, but financially it was about letting go of the declining legacy business, to create a future growth business. Here is a 20 min video describing some of the challenges, changes and impacts in more detail:
And just as a reminder, here’s a short 3 min video from McKinsey to summarise some of the aspects of business transformation – from setting out a vision to engaging people, from seeing the opportunities for new growth and changing agendas of customers, from organisation culture change to business model reinvention, from improving the existing business to innovating the future business:
What are some examples of Gamechanger Projects?
Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:
- In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
- In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
- In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
- In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
- In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
- In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
- In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.
Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.
And don’t forget about yourself … what will you do as a “transformational” leader, how will you step up and change yourself, how will you engage others – particularly your current leaders, and what’s your plan for the coming years?
How can you use the Gamechanger Toolkit?
You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.
- Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project
Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.
I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.
- Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
- Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
- Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
- Growth Recoded … useful resources about strategy, markets, brands, customers, sustainability
- Innovation Recoded … useful resources about innovation, creativity, design, business models
- Work Recoded… useful resources about people, organisations, teams, agility, transformation
- Leadership Recoded … useful resources about leadership, courage, and high performance
I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:
- 100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
- 100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
- Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
- Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
And here are some of the latest industry specific articles and reports which might inspire you
in Retail
- The Future Supermarket by Oliver Wyman
- Future of the Supermarket by CB Insights
- The State of Grocery Retail by McKinsey
- Store of Future: Retail in 2030 by CB Insights
- The New Retail Operating Model by Deloitte
- Retail 4.0. Retail in a Digital World by McKinsey
in Travel
- Future Scenarios for Airline Industry by University Marburg
- Shifting Consumer Travel Trends by World Tourism Council
- A New Travel Landscape by Accenture
- Retooling the Airline Industry by Deloitte
- Easyjet 2070 Future Visions for Travel by 50 Sky Shades
- Lilium Investor Presentation 2023
in Energy
- Twelve: The Carbon Transformation Company
- LanzaTech: turning emissions into fuel by CNN
- Top 10 Renewable Energy Companies by Energy Acuity
- Examples of 3 energy companies using new business models by EnergyPost
- Remodelling the future: energy transition driving new models by CapGemini
- 7 future utility business models by PwC
- Utilities new business models, by IDC/CapGemini
in Construction
- Accelerating Decarbonisation by RB
- Construction in 2030 by KPMG
- The Future of Construction by Deloitte
- Buildings of the Future: Cognitive Leap by PwC
- Changing the Future of Design and Construction by Neom
- Brimstone’s Carbon-Free Cement? by CNBC
in Food and Drink
- What Dinner will Look Like in 100 Years by Bon Appétit
- The Future of Food by Deloitte
- The Future of Food and Agriculture by UN FAO
- The Novel Food Market by PwC
- Food and Drink Trends by WGSN
- The Future of Food by FutureBrand
in Fashion
- The State of Fashion 2023 by BOF and McKinsey
- Circular Fashion Ecosystem by Institute of Positive Fashion
- The Myth of Sustainable Fashion in HBR
- The Rapid Rise of Temu by Fashion United
- Fashion Forward in the Metaverse by McKinsey
in Telecoms
- The Future of the Telco Business Model, scenarios by Deloitte
- Meaningful Growth in Challenging Times by STL for GSMA
- Embracing The Future, exploring disruption with ADL
- Blueprint for Telecoms’ Critical Reinvention by McKinsey
in Finance
- Finance 2025 by Deloitte
- The New Reality of Financial Services 2030 by KPMG
- Fintech and the Future of Finance by World Bank
- The Future of Banking and Financial Services by Cognizant
- Banking in 2035: 3 Scenarios by Economist Impact
- Scenarios for the Insurance Industry by Judge
in Agriculture
- The Agriculture Transition by McKinsey
- Future of Farming by Ipsos
- The Vertical Farming Bubble by Fast Company
- Future of the Farm by CB Insights
- Future of Food and Farming by OECD
- Syngenta investor presentation
in Logistics
- Transforming Logistics by Deloitte
- Smart Last Mile by Deloitte
- Supply Chain and Logistics Trends by CB Insights
- Future of Supply Chains by Gartner
- Digital Logistics by McKinsey
in Consulting
- Where next for management’s consiglieri? by Economist
- Consulting Facts and Trends by Runn
- Disruption of Management Consulting by CB Insights
- Trends transforming Management Consulting by Linchpin
- The Future of Consulting in Age of AI by EY
- Management Consulting 2.0 has Arrived by Forbes
in Education
- 21 Jobs of the Future by Cognizant
- New Future of Work by Microsoft
- Reimagining Executive Education by Harvard Business Review
- The Future of Executive Education by Stockholm BS
- Redefining Executive Education by Ch Assoc of Bus Schools
- The Future of Business Schools by Bloomberg
- The Future of MBAs by Poets and Quants
Additionally there’s a wide range of useful resources – personally, I chose to search for new insight and ideas in Business Insider, CB Insights, Fast Company, Inc Magazine, McKinsey Insights, Strategy & Business, and many others.
Are you ready to lead the future?
The Global Advanced Management Program (“Global AMP”) is IE Business School’s flagship program for executives stepping up to lead the future of business.
It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. (Age and hierarchy are not necessarily the indicators of who will lead your future business!). It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.
It’s for ambitious leaders, game changers, future makers.
If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.
If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.
Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.
Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP community. You can join them.
Step up to lead the post-pandemic future
The Global AMP is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.
The pandemic became a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Participants
The Global AMP program is for hungry business leaders, typically aged 35-50 years old, currently working 1-2 levels below the C-suite, who are ready to create a better future – for their business, and themselves.
Each year the group of 24-30 participants come from across the world, and across sectors – from Argentina and Algeria, Belgium and Brazil, Canada and Colombia, Germany and Guatemala, Jordan and Japan, Nigeria and Netherlands, Switzerland and Spain, UAE and USA – construction and chemicals, energy and education, finance and fashion, pharmaceuticals and payments, telecoms and tech.
“So honored to be part of this program, and having gone through this learning journey with such a courageous, talented and inspiring group of leaders – now friends – from all over the world. It gave us a unique space to step out of our comfort zones, think about the future, transform our businesses and ourselves. Here’s to our futures!” Alexandra Miranda Bao, COO, Citi, Costa Rica.
“An amazing experience with an amazing group of friends, together we have completed a fantastic learning journey, by graduating last week from one of the best executive programs, the Global AMP in Madrid after presenting the gamechanger projects, showcasing disruptive models to reshape the business world in many industries. our new resolution is to embark ourselves and our organizations on a constant transformational journey by leading from the future.” Omar Korshid, Technical Director, Heidelberg Cement, Egypt.
Perform and transform, exploit and explore, great gamechanger projects and amazing last week in Madrid. The best, the amazing people and good friends met along the program. Finally the Global Advance Management Program is over but a brilliant future is ahead of us.” Manuel Gariddo Gellado, Corporate Sales Director, GRI Renewables, Spain.

Topical, practical content
The content is entirely updated, anticipating the changing needs of business and its people as we navigate a world or relentless change – from the uncertainty of pandemic and conflict, to recession and deglobalisation, radical new technologies and huge challenges like climate change – and through the next decade – embracing the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.
We look to the companies who are shaping the world right now – from Allbirds to Aerofarms, Alibaba and Arabica, to Babylon and BlackRock, Bolt Threads and Bytedance. We will learn from every sector – the rapidly changing world of healthcare and finance, fashion and retail, media and travel, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?
Liquid format
To make the Global AMP even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Transforming your business, transforming yourself
The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.
We’ve structured the four weeks into a practical yet exciting journey through the world of business – starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation
The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.
The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.
If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, BYD is growing rapidly in Europe and Americas, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project
In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.
You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching
The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure
Phases 1 and 3 will be online, built around a 2-4 hour session each Friday. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.
Phases 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers
We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes
- Jim Hagemann Snabe, chairman of Siemens, author of Dreams and Details, one of the world’s top leaders.
- Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and Business Recoded
- Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
- Christian Rangen, expert on business transformation, with both corporates and startups, especially in energy
- Mark Esposito, Canadian, technology futurist and AI pioneer, founder of Nexus FrontierTech, author of AI Republic.
- Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
- Terence Mauri, founder of the Hack Future Lab, former Saatchi and Saatchi planner and McKinsey advisor
- Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
- Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
- Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders
- Marcos Cajina, founder of Renewal, that focuses on the neuroscience of emotional engagement for leaders
- Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona
- Conchita Galdon, expert in sustainability strategy and practice, and leader of IE’s think tank in ESG
- Ricardo Perez, technologist, researcher at MIT, focused on start-ups and emerging digital technologies
- Jaime Veiga, consumer researcher, specialist in understanding fast changing markets and new consumer agendas
- Javier Bernad, helps leaders to present and perform better, from storytelling to keynotes, vision and action
Global participants
Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.
Examples of recent participants include:
- Finance, Head of Investment Banking, Portugal
- Technology, Regional Marketing Leader, Egypt
- Healthcare, Head of Clinical Development, Japan
- Drinks, Supply Chain Director, Mexico
- Airlines, Head of Network Development, UAE
- Technology, Customer Service Director, Mexico
- Energy, Corporate Strategy Director, Spain
- Mining, Innovation Director, South Africa
- Real Estate, Founder and CEO, Portugal
- Sustainable Investment Fund, CEO, France
- Healthcare, Senior Medical Advisor, USA
- Technology, Entrepreneur, Saudi Arabia
- Manufacturing, CEO and Chairman, Turkey
- NGO, Founder and Director, Kenya
All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.
Idea Starters
Here are a few tasters of the expert faculty and their big ideas …
Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:
Exploring the Future
Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.
- Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
- Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
- Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
- Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
- Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.
Mark Esposito … the Canadian futurist explores the future as it unfolds:
Driving innovative growth
Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?
- Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
- Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
- Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
- Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
- Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.
Tendayi Viki … the psychologist innovator creates the invincible company:
Transforming business faster
Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?
- Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
- Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
- Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
- Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
- Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.
Antonio Nieto-Rodriguez … the world’s top project manager on leading transformation:
Leaders as performers and transformers
Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?
- Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
- Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
- Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
- Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
- Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.
Verónica Reyero … the modern anthropologist, exploring better human futures:
Creating a better future
The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.
- Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
- Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
- Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
- High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
- Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?
Chris Rangen … Leading transformation:
Terence Mauri … being a courageous leader:
Steven MacGregor … well-being habits for leaders to start every day:
Download the new Global AMP Brochure
- More about Future Radar
- More about Future Megatrends and Strategies
- Summary of Future Radar event in Kotor, Montenegro
Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.
For every business leader, the challenge is about making sense of today’s rapidly changing world, and understanding how to prepare for, and succeed, in tomorrow’s world.
We explore how businesses can survive and thrive, and move forwards to create a better future. How to reimagine business, to reinvent markets, to reengage people. We consider what it means to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.
We learn from the innovative strategies of incredible companies, leading today, and shaping tomorrow – from Aerofarms and Amazon, to Biontech and Bolt, Canva and Carbon, Darktrace to DBS, Glossier and Gymshark, Notpla and Northvolt, On and Orsted, Patagonia and PingAn, Rappi and Revolut, to Zipline and Zozo, and many more.
How to embrace megatrends and change
We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more. How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.
- Every market is shaken up, how pandemic accelerated the future
- Asia to AI, GenZ and gene-editing, sustainability and the super-apps
- Megatrends, markets and metaverses, and what they mean for me
- What it means to be “digital” in a tech, human, changing world?
- Customers around the world, and the new agendas and behaviours
- What can we learn the world’s most innovative companies right now
- Turning challenges into opportunities, driving exponential growth.
How to create a better future for your business
The old codes of business don’t work anymore. The most innovative companies – from Amazon and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines? What can you learn from Jio’s revolution in India, DBS’s transformation of banking, PingAn in insurance? How can you be inspired by courageous leaders like 23andMe’s Anne Wojcicki, Haier’s Zhang Ruimin and Citigroup’s Jane Fraser?
- Finding purpose, driving moonshots, starting from the future back
- Turning purpose into strategy into innovation, for relentless change
- Business model, platforms and digital ecosystems
- Delivering high performance, short and long-term, revenue and value
- The new DNA of business and leadership
- Growth mindset, driving change and business transformation
- Having the courage to lead a better future
Accelerating Change
We live in a time of great promise but also great uncertainty.
Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.
As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.
Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.
We are likely to see more change in the next 10 years than the last 250 years.
- Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
- People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
- Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.
However, change goes far beyond the technology.
Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.
Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.
Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.
However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.
The old codes don’t work
Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.
The future isn’t like it used to be.
Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent. Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.
Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.
In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.
- Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
- Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
- Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.
Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.
Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.
Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.
The new DNA of business
As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.
How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?
We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:
- Profit + Purpose … to achieve more enlightened progress
- Technology + Humanity … to achieve more human ingenuity
- Innovation + Sustainability … to achieve more positive impact
We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.
Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.
Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.
Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.
Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.
Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.