Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

Consumer insights are the foundation to making sense of today’s rapidly changing world, but also understanding how to thrive in tomorrow’s world.

We explore how businesses can survive and thrive, and move forwards to create a better future.

How to reimagine business, to reinvent markets, to reengage people. We consider what it means to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

We learn from the innovative strategies of incredible companies – Alibaba and Amazon, Biontech and BlackRock, Narayana and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

Agenda

  • Making sense of business change – pandemic winners, global megatrends, growth opportunities
  • Insights to innovation – what matters to people now and in the future, what’s interesting, what’s profound?
  • Global innovators – 23andMe, Haier, Maersk – unlocking possibilities, transforming markets
  • Driving transformation – the power of technology, sustainability, ecosystems, and storytelling
  • Leading the future – curiosity and courage to innovate your business, to create a better future

 

Accelerating change

We live in a time of great promise but also great uncertainty.

Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.

As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.

Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.

We are likely to see more change in the next 10 years than the last 250 years.

  • Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
  • People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
  • Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.

However, change goes far beyond the technology.

Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.

Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.

Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.

However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.

The old codes don’t work

Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.

The future isn’t like it used to be.

Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent.  Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.

Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.

In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.

  • Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
  • Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
  • Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.

Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.

Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.

Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.

The new DNA of business

As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.

How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?

We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:

  • Profit + Purpose … to achieve more enlightened progress
  • Technology + Humanity … to achieve more human ingenuity
  • Innovation + Sustainability … to achieve more positive impact

We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.

Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.

Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.

Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.

Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.

Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.

  • Download a summary of Peter Fisk’s keynote “WaveRiders” for CNN International

Incredible technologies and geopolitical shifts, complex markets and stagnating growth, demanding customers and disruptive entrepreneurs, environmental crisis and social distrust, unexpected shocks and uncertain futures.

“Wave Riders” is about making sense of today’s rapidly changing world, but also understanding how to thrive in tomorrow’s world.

We explore how businesses can survive and thrive, and move forwards to create a better future.

How to reimagine business, to reinvent markets, to reengage people. We consider what it means to combine profit with more purpose, intelligent technologies with creative people, radical innovation with sustainable impact.

We learn from the innovative strategies of incredible companies – Alibaba and Amazon, Biontech and BlackRock, Narayana and Netflix, Patagonia and PingAn, Spotify and Supercell, and many more.

Key topics

Part 1: Worldchanging: How do you see the future?

We live in a time of incredible change. Dramatic, pervasive, and relentless. More change in the next 10 years than the last 250 years. Incredible technologies, expectant consumers, climate crisis, social distrust, and much more.

  • Every market is shaken up, how pandemic accelerated the future
  • Asia to AI, GenZ and gene-editing, sustainability and the super-apps
  • Who were the winners during two years of pandemic-driven revolution?

Part 2: Megatrends: How to harness the change drivers?

How will you embrace the megatrends? Disruptive technologies, connected and intelligent; economic power shifts, 80% of the middle class in emerging markets; resource scarcity, where water is the biggest risk; demographic change, where markets are older, demanding and mobile; and rapid urbanisation, 33 of the 45 megacities in Asia.

  • What the 5 megatrends mean for me, turning challenge into opportunity
  • Starting from the future back, working from the outside in
  • Decoding the changing consumer types, and their new priorities

Part 3: Reimagining Business: What are the new codes of business?

The old codes of business don’t work anymore. The most innovative companies – from Alibaba and Bytedance, to Coupang and Deepmind – succeed with new codes. So what are the new ideas to win in a fast and dynamic world of Asian renaissance, entrepreneurial supremacy, social conscience and smarter machines?

  • What can we learn the world’s most innovative companies right now
  • Exploring the radical innovations of companies like Orsted and PingAn
  • 7 priorities for business to be winners in 2022 and beyond

Accelerating change

We live in a time of great promise but also great uncertainty.

Markets are more crowded, competition is intense, customer aspirations are constantly fuelled by new innovations and dreams. Technology disrupts every industry, from banking to construction, entertainment to healthcare. It drives new possibilities and solutions, but also speed and complexity, uncertainty and fear.

As digital and physical worlds fuse to augment how we live and work, AI and robotics enhance but also challenge our capabilities, whilst ubiquitous supercomputing, genetic editing and self-driving cars take us further.

Technologies with the power to help us leap forwards in unimaginable ways. To transform business, to solve our big problems, to drive radical innovation, to accelerate growth and achieve progress socially and environmentally too.

We are likely to see more change in the next 10 years than the last 250 years.

  • Markets accelerate, 4 times faster than 20 years ago, based on the accelerating speed of innovation and diminishing lifecycles of products.
  • People are more capable, 825 times more connected than 20 years ago, with access to education, unlimited knowledge, tools to create anything.
  • Consumer attitudes change, 78% of young people choose brands that do good, they reject corporate jobs, and see the world with the lens of gamers.

However, change goes far beyond the technology.

Markets will transform, converge and evolve faster. From old town Ann Arbor to the rejuvenated Bilbao, today’s megacities like Chennai and the future Saudi tech city of Neom, economic power will continue to shift. China has risen to the top of the new global business order, whilst India and eventually Africa will follow.

Industrialisation challenges the natural equilibrium of our planet’s resources. Today’s climate crisis is the result of our progress, and our problem to solve. Globalisation challenges our old notions of nationhood and locality. Migration changes where we call home. Religious values compete with social values, economic priorities conflict with social priorities. Living standards improve but inequality grows.

Our current economic system is stretched to its limit. Global shocks, such as the global pandemic of 2020, exposes its fragility. We open our eyes to realise that we weren’t prepared for different futures, and that our drive for efficiency has left us unable to cope. Such crises will become more frequent, as change and disruption accelerate.

However, these shocks are more likely to accelerate change in business, rather than stifle it, to wake us up to the real impacts of our changing world – to the urgency of action, to the need to think and act more dramatically.

The old codes don’t work

Business is not fit for the future. Most organisations were designed for stable and predictable worlds, where the future evolves as planned, markets are definitive, and choices are clear.

The future isn’t like it used to be.

Dynamic markets are, by definition, turbulent. Whilst economic cycles have typically followed a pattern of peaks and troughs every 10-15 years, these will likely become more frequent.  Change is fast and exponential, uncertain and unpredictable, complex and ambiguous demanding new interpretation and imagination.

Yet too many business leaders hope that the strategies that made them successful in the past will continue to work in the future. They seek to keep stretching the old models in the hope that they will continue to see them through. Old business plans are tweaked each year, infrastructures are tested to breaking point, and people are asked to work harder.

In a way of dramatic, unpredictable change, this is not enough to survive, let alone thrive.

  • Growth is harder. Global GDP growth has declined by more than a third in the past decade. As the west stagnates, Asia grows, albeit more slowly.
  • Companies struggle, their average lifespan falling from 75 years in 1950 to 15 years today, 52% of the Fortune 500 in 2000 no longer exist in 2020.
  • Leaders are under pressure. 44% of today’s business leaders have held their position for at least 5 years, compared to 77% half a century ago.

Profit is no longer enough; people expect business to achieve more. Business cannot exist in isolation from the world around them, pursuing customers without care for the consequence. The old single-minded obsession with profits is too limiting. Business depends more than ever on its resources – people, communities, nature, partners – and will need to find a better way to embrace them.

Technology is no longer enough; innovation needs to be more human. Technology will automate and interpret reality, but it won’t empathise and imagine new futures. Ubiquitous technology-driven innovation quickly becomes commoditised, available from anywhere in the world, so we need to add value in new ways. The future is human, creative, and intuitive. People will matter more to business, not less.

Sustaining the environment is not enough. 200 years of industrialisation has stripped the planet of its ability to renew itself, and ultimately to sustain life. Business therefore needs to give back more than it takes. As inequality and distrust have grown in every society, traditional jobs are threatened by automation and stagnation, meaning that social issues will matter even more, both globally and locally.

The new DNA of business

As business leaders, our opportunity is to create a better business, one that is fit for the future, that can act in more innovative and responsible ways.

How can we harness the potential of this relentless and disruptive change, harness the talents of people and the possibilities of technology? How can business, with all its power and resources, be a platform for change, and a force for good?

We need to find new codes to succeed. We need to find new ways to work, to recognise business as a system that be virtuous, where less can be more, and growth can go beyond the old limits. This demands that we make new connections:

  • Profit + Purpose … to achieve more enlightened progress
  • Technology + Humanity … to achieve more human ingenuity
  • Innovation + Sustainability … to achieve more positive impact

We need to create a new framework for business, a better business – to reimagine why and redesign how we work, as well as reinvent what and refocus where we do business.

Imagine a future business that looks forwards not back, that rises up to shape the future on its own terms, making sense of change to find new possibilities, inspiring people with vision and optimism. Imagine a future that inspires progress, seeks new sources of growth, embraces networks and partners to go further, and enables people to achieve more.

Imagine too, a future business that creates new opportunity spaces, by connecting novel ideas and untapped needs, creatively responding to new customer agendas. Imagine a future business that disrupts the disruptors, where large companies have the vision and courage to reimagine themselves and compete as equals to fast and entrepreneurial start-ups.

Imagine a future business that embraces humanity, searches for better ideas, that fuse technology and people in more enlightened ways, to solve the big problems of society, and improve everyone’s lives. Imagine a future business that works collectively, self-organises to thrive without hierarchy, connects with partners in rich ecosystems, designs jobs around people, to do inspiring work.

Imagine also, a future business which is continually transforming, that thrives by learning better and faster, develops a rich portfolio of business ideas and innovations to sustain growth and progress. Imagine a future business that creates positive impact on the world, benefits all stakeholders with a circular model of value creation, that addresses negatives, and creates a net positive impact for society.

Creating a better business is an opportunity for every person who works inside or alongside it. It is not just a noble calling, to do something better for the world, but also a practical calling, a way to overcome the many limits of today, and attain future success for you and your business.You could call it the dawn of a new capitalism.

Jane Fraser, new CEO of Citigroup, says that “most banks no longer meet the needs of customers”. Her point is that most banks, of all types, are one of the worst offenders when it comes to customer thinking, responding to change, redefining themselves around customers, building trust and love.

Agenda

  • Winning in a world of fast, disruptive change – power shifts, megatrends and exponential growth – where are the best opportunities for growth?
  • New customers, and new agendas – from millennials with metaverses, to wealth and wellness – most banks don’t meet the needs of customers.
  • So what does customer-centricity really mean – going beyond the nice words, service and smiles – a world where people “bank less, and live more”
  • A future beyond banking – inspired by DBS and Nubank, Revolut and Umpqua, Ping An and Jio – a new generation of convergent business.
  • What it means for you – having a customer mindset, is a future mindset – shifting from know it alls to learn it alls – curious, creative and courageous.

The new customer agenda

Keanu Reeves described his 1999 movie “The Matrix” as a wake-up call to the speed of our changing world. Two decades later we can see many of the movie’s themes in our everyday lives – the primacy of the individual, disregard for the old system, anti-corporate backlash, the blur of fake and reality.

Today’s markets are a matrix of possibilities, where we could say that almost nothing has changed in those last 20 years, or everything has. The lens by which you see your market shapes everything else about what you do, your strategy and innovation, and how you work, your organisation and people. Time for leaders to wake up.

Customers don’t live in sectors or segments

We used to think of markets as defined spaces – industry sectors – with clear boundaries and categorisation, industry standards and predictable competition. And then markets started to blur and fragment.

Amazon disrupts fashion, Alphabet disrupts travel, Apple disrupts healthcare, Tesla disrupts energy, Alibaba disrupts finance, Snap disrupts movies.

Sectors like telecoms and technology, communication and media, data and information, entertainment and gaming, converge into each other. Or pharmaceuticals and healthcare, wellness and food, fashion and sport, become a boundaryless continuum.

You can define your business any way you want. What kind of company are you? What market are you in? Anyone can frame their market “space” in this new market matrix.

The blur of boundaries has evolved in multi-dimensions

  • The blur of digital and physical: Fortnite’s online games become a physical stadium event, Nike’s flagship stores are navigated and enhanced by smartphones, L’Oréal’s magic mirror customises your cosmetics and delivers to your home.
  • The blur of products and services: Harley Davidson’s holidays embrace bike hire plus flights and hotels, Adobe’s software is delivered “as a service”, Disneyland experiences can be planned and continued online at home.
  • The blur of categories and sectors: Grab is a delivery company with a data and finance core, CVS is a pharmacy that reframed as a health and wellness store, athleisure wear is sporting apparel made stylish for everyday fashion.
  • The blur of industry and functional roles: IBM was the computer manufacturer who became trusted advisor, Amazon is a retailer but also a leading brand of own-label products and services, Casper the mattress sold direct to consumers.
  • The blur of business and consumer: Glossier is a cosmetics brand but equally a community of people who share and co-create, Avon is a brand of consumer sellers, Rapha calls its stores Cycle Clubs, meeting places as well as retail stores.

Taking advantage of non-linear value chains, and brands that have evolved beyond descriptors of products, manufacturers can think like retailers, creating direct to consumer (DTC) channels, with more trust and style than a commoditising intermediary. Think of Apple or Allbirds, Dollar Shave Club or Warby Parker.

Equally retailers like Carrefour and Target realised that private label products don’t have to be inferior to the products of consumer brands like Heinz and P&G. Indeed, many are made by the same manufacturers. Retailers have many advantages, with more opportunities to engage consumers more intimately, to add adjacent services such as advice, and understand consumers personally. Target could be a stronger brand than P&G.

 Multi-dimensional markets

 What are the major challenges for the markets of today, new business models, sustainable impacts, and rapidly changing aspirations of stakeholders?

  • Automotive: Facing its most profound change in 100 years, with autonomous vehicles, electrification and other fuels, new models of ownership and connected ecosystems. Add to this, AI and smart road infrastructure, connectivity and entertainment. Issues like safety will still matter, Volvo for example, is installing new sensors to detect poor driving, intoxication or excess speed, and take action.
  • Beauty: Personalisation and environmentally friendly products are key to the future of skin and colour products, with new science creating sophisticated functionality. Influencers like Michelle Phan rather than advertising shapes attitudes, whilst the subscription models of Birchbox and direct to consumer models of Beauty Pie have transformed the traditional purchase experience from instore to bathroom.
  • Energy: Decarbonisation, decentralisation and digitalisation are the key challenges for every power generator or distributor. As oil and gas, mining and fracking, give way to solar and wind, there is also a shift to city and home management, from local generation to automated control. Lanzatech turning waste into clean energy, Fluence a huge battery business from Siemens, and Watty are typical disruptors.
  • Fashion: New materials, new business models and new technologies are transforming fashion. From Agua Bendita’s beautiful bikinis made out of scraps to Bolt Thread’s synthetic spider silk, Unspun’s custom-made jeans using a 20 second Fit3D bodyscan to ThredUP’s resale platform, environmental impact has become the biggest issues in an industry which is one of the biggest polluters.
  • Finance: Digital entrants and emerging technologies are transforming banking, from DBS transforming to become “invisible” inside other services, to Atom and Number26 seeking speed and simplicity. Lemonade has embraced AI to transform the business model of insurance, while AXA explores new applications of blockchain, and cryptocurrencies evolve.
  • Food and drink: Wellness and sustainability have topped the agendas of major businesses like Danone, Nestle and Unilever, whilst animal and dairy-based categories have been challenged by plant-based alternatives such as Impossible and Beyond Meat. New channels and business models have been driven by a huge rise in snacking and on-the-go markets, plus home delivery and meal kits.
  • Healthcare: From positive health to personalised pharma, people are seeking to engage with healthcare in new ways. Combine 23andMe genetic profiling with PatientsLikeMe’s peer to peer advice, Babylon’s AI-enabled diagnostics and wearable health trackers, Minute Clinic’s simple consultations and Zipline’s drone deliveries, Organova’s 3D printed organs, gene editing and personalised medicines.
  • Media: Playing games to streaming television, virtual reality and instant messaging, have transformed how we immerse ourselves in content. New business models, in particular subscription, enable access across platforms, as we now shift to content that is even more user-generated and interactive. Platforms like Twitch and Spotify will become more important in curating content and building community.
  • Retail: In a sector dominated by Amazon, innovators like Shopify have helped direct brands to sell and deliver faster. Glossier has shown the power of community and pop-up stores, whilst Etsy has allowed artisans to reach the world, Alibaba embraces gamification to engage consumers more deeply, whilst intelligent delivery businesses like Meituan Dianping know consumers most personally.
  • Technology: AI and cloud will embed tech ever further into our lives, enabling more intelligent and individual choices and behaviours. In telecoms the shift to 5G will enable realtime engagement like never before, video-based content will accelerate with particular application to education and work, whilst our primary user interfaces will continue to shift to voice, eye tracking, and ultimately the brain.
  • Travel: AI will drive transportation to become automated, intelligent and efficient, health and environmental issues will continue to challenge airlines, hospitality and vacations. The shift to cleaner fuels and responsible tourism will be accelerated through innovations like those of Selina’s nomadic places to live, Lilium’s electric flying cars, and Ctrip in the huge Asian travel market.

What business are you really in?

 Within the next decade, automotive companies will no longer sell cars, instead facilitating mobility on-demand, ride sharing and logistics services. They could also converge with other service providers such as scooters and trains, planes and hotels, energy and telecoms. Within the next decade we will subscribe to smart homes, which will manage our utilities, organise our shopping, stream our entertainment.

Who will provide these services? Tesla has long defined itself as an energy company, rather than an auto manufacturer. With “accelerate to renewable energy” as its defined purpose, it has a diversified business in batteries, energy systems and transportation. Indeed, it combines sales of cars with Powerwall charging systems, and even its solar roof tiles, creating an all-in-one subscription model that transforms value perceptions.

And there will be completely new markets too. Here are just a few examples of areas that are expected to be worth at least $100 billion by 2025: autonomous vehicles, IOT software and sensors, tissue engineering, smart grid technology and renewable energy.

 The best way to “frame” your market space is around customers, and what you enable them to do. Like we defined purpose, define your market around why you exist, rather than just what you do, or how you do it. The “why” framing gives you a much richer space to play in, a broad range of market opportunities which by definition are desired, and more valuable to your customers.

Framing your market space is also a source of competitive advantage. By framing it differently from your competitors, you define your business and the value you offer in a more inspiring way. A new frame sets you alongside different alternatives, with different value perceptions and market models.

Consider other stakeholders too. Ask your employees, would they prefer to work in a telecom or tech company, a drug or wellness company? Similarly form alternatively framed markets will be seen with different risks and rewards, directly affecting your market value.

Discussion starters:

  • It’s easy to say think customer, but much harder to make it work. Most companies are still product-driven rather than customer-driven.
  • Customers are not average, customers are not products, customers are not really interested in banking. Yet we still define banking around what matters to us.
  • Every market is shaken up, accelerated by pandemic – NextEra beats Exxon, Nio beats BMW, Kweichou Moutai beats Coca Cola, Visa beats every bank.
  • So what makes a great customer experience – fair advice, simple products, efficient response – yes, but it’s not what we do, it’s what customers do in their lives.
  • Think about Nike – “We are not a sportswear company, we are a sports company” – what does that mean? How could it apply to your business?

Are you ready to lead the future?

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure

The Future Book Forum is now in its 9th year, and I will be hosting it again from Canon’s European base in Munich, joined by a live audience, and many more publishers joining online from across the world.

Fast-changing markets, uncertain futures, conscious consumers, climate crisis, social injustice, disrupted supply, rising costs, digital technologies, shareholder expectations … finding new growth is not easy in today’s world.

Growth is no longer about simply increasing your sales. It needs to be profitable, and sustainable too.

Sustainability can sometimes seem like it doesn’t go alongside growth. The challenge is to find ways to reduce our negative impacts, and also to increase positive impacts. And to make this valuable to consumers, profitable to business. You could even call this “good” and “bad” growth … and within that paradigm, explore how each potential initiative, could be imagined in a way that is more sustainable, and more profitable.

Every industry is stepping up to address the same challenges – and increasingly is facing a tipping point – an accelerating shift towards clean energy, electric cars, plant-based foods, recycled fashion, and more.

Book publishing has huge challenges in reducing its negative impacts – deforestation, energy, transport, waste and more. But it is also a force for good – educating and entertaining – reaching more people, enabling them to achieve more.

In the USA alone, the book publishing industry uses around 35 million trees, and emits around 45 million tonnes of CO2 each year. It is the third largest industry in terms of greenhouse gas pollution. Many publishers have already sought to address the obvious – shifting to responsibly sourced paper, non-toxic vegetable inks and glues. Digital platforms drive more hybrid experiences, where physical books add value in more premium ways.

Our real challenge is to think differently – How can sustainability open new opportunities for growth? How can it be a catalyst for innovation? How can we explore new markets, new platforms, new experiences and new business models?

Some of these challenges and opportunities we can solve better together, working as an industry to drive systemic change in our ecosystems and practices. Some of the opportunities offer new competitive advantage.

Agenda 4 May 2022 : Finding new growth

  • 0900 : Welcome … Peter Woolf
  • 0910 : Good growth and bad growth … Peter Fisk
  • 0930 : Adidas, the power to change lives … Matthias Rippel
  • 1010 : Consumers and sustainable living … Jemima Cox
  • 1050 : Break
  • 1130 : Sustainable, profitable publishing … Richard Charkin
  • 1210 : Publishing deep dive … Elanders and Halstan
  • 1230 : Lunch
  • 1330 : Where can we find new growth? … Expert panel
  • 1400 : Growth Accelerator: Where are we now?
  • 1515  : Break
  • 1545 : Growth Accelerator: How can we do better?
  • 1645 : What are our biggest opportunities? … Expert panel
  • 1715 : Summary of the day

Agenda 5 May 2022 : Delivering new growth

  • 0900 : Welcome back … Joerg Engelstaedter
  • 0910 : Working together to do more … Peter Kraus vom Cleff, FEP
  • 0945 : Introducing our Innovation Labs … 12 Innovation Experts
  • 1030 : Break
  • 1100 : Innovation Labs, Round 1
  • 1130 :  Change
  • 1135 : Innovation Labs, Round 2
  • 1205 : Change
  • 1210 : Innovation Labs, Round 3
  • 1240 : Lunch
  • 1400 : Insights from the Innovation Labs … 12 Innovation Experts
  • 1500 : Sustainable growth in action … Andy Hunter
  • 1530 : Summary of the forum

Journey of the FBF

Here’s a reminder of some of the previous years:

https://www.youtube.com/watch?v=Qm9lfIqpyyM

Are you ready to lead the future?

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure

Are you ready to lead the future?

It’s the final week of the Global AMP 2021-22, the final week of a fabulous 12 month journey exploring the future of business, and how to make it happen.

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure

Are you ready to lead the future?

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure

Are you ready to lead the future?

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure

Are you ready to lead the future?

The Global Advanced Management Program (Global AMP) is IE Business School’s flagship program for executives stepping up to lead the future of business.

It’s for leaders who are stepping up to become the next CEO, or maybe to join the C-suite, to run a business unit, or getting ready to do so. It’s for leaders who seek to be re-inspired, re-energised ready for an incredible future – to drive business-wide transformation, to reimagine their industry, to change the way their entire business and market works.

It’s for ambitious leaders, game changers, future makers.

If you can see yourself leading your business into the future … if you can start to imagine a business of the future, beyond that currently imagined by your leaders and peers. … then this is for you.

If you are intensely curious, positively dissatisfied, and highly ambitious … and have the courage to take on the next step, not just for you, but for your business too … then this is for you.

Our goal is to create the world’s best program for leaders like you … making sense of today’s incredible, complex and fast-changing world … and how you can have the brains and boldness to create, shape and deliver the future in your own vision.

Each year we take on a small group of 20-30 leaders and work together to help you transform your future. In the last two years, we have brought together some fantastic participants from all over the world, and many different sectors, ready to step up and shape their business, to lead their futures. They have gone on to thrive in their own worlds, and are still part of the Global AMP  community. You can join them.

Step up to lead the post-pandemic future

The Global AMP  is more relevant than ever, as the global Covid-19 pandemic has disrupted every market and business, demanding that leaders step up to think and act in new ways. As people around the world have shifted to digital technologies at home and work, we are likely to see an acceleration in new ways of working, new types of business, and new leaders.

The pandemic has acting as a catalyst for innovation, not just to survive through crisis and uncertainty, but to adapt to a rapidly changing world. Indeed it is no surprise that 57% of companies are founded in a downturn, and most innovations are born out of crisis too. Now, more than ever is the time when business needs leaders with new mindsets, new skills, and who can combine advanced learning with simultaneous business transformation.

Liquid format

To make the Global AMP  even more accessible, practical, and applied to the changing needs of you and your business, we have enhanced the format. It will now take on a much more “liquid” learning structure, so that you can continue to work, and accelerate your leadership development, during these uncertain yet important times. The program will combine online and physical formats over a longer period, enabling you to learn more, apply more, and get more practical value from the experience.

Topical, practical content

The content is entirely updated, anticipating the changing needs of business and its people as we emerge from the recent Covid-19 crisis, and through the next decade – from the megatrends that drive global markets and intelligent technologies, to the convergence of markets and emergence of new business models, new ways of working and the challenges of leading for today, and tomorrow.

We look to the companies who are shaping the world right now – from Alibaba and Aerofarms, to Babylon and Bytedance. We will learn from many different sectors – from the rapidly changing world of healthcare and finance, fashion and retail, manufacturing and technology. How are they being shaped by AI and digital platforms, by 3D printing and ecosystems, emerging markets and new consumer agendas?

Transforming your business, transforming yourself

The program takes on a more dynamic learning style, helping your to explore how to transform yourself and your business, for a world of rapid and continuous change.

We’ve structured the four weeks into a practical yet exciting journey through the world of business –  starting from the future megatrends to today’s growth drivers, exploring a world of disruptive innovations and energising organisations. In the mornings we zig, we explore all the best new ideas business, what matters for business. In the afternoon we zag. We shift venue – to a more relaxed venue – to reflect on the personal leadership challenges. What does it mean for me, my business and our future?

Tranform! business simulation 

The ultimate challenge for any business leader is to put all the ideas, strategies, projects together as a transformational program for the organisation over time.

The business simulation takes the format of an interactive game, playing with other students around the world, physically and online, over three months. It will focus on one particular, dynamic industry and be relevant to what is happening right now in the real world.

If you were the CEO of a leading business in that industry, what would you do? Imagine you are in the world of mobility – Elon Musk has just launched a partnership with Volkswagen, China is massively subsidising rapid adoption, safety regulation is changing, factories can not cope with the growth in demand, media and employees need to be kept on side.

Gamechanger project

In addition to exploring the very latest business ideas and theories, the program is highly personalised in two ways – coaching and project work. The “gamechanger” project is your opportunity to develop your own blueprint for transforming the future of your business, or a new business of your own.

You work one to one with the Academic Director in exploring and defining a new vision which you can take back, share with your business colleagues, and implement over time. It is supported by a Gamechanger Toolkit, and works alongside all modules, applying the learning to your own business, and future potential.

Personal coaching

The one to one leadership coaching program helps you to make sense of your own strengths and style, and coaches work with you to develop this, to respond to the new needs, and to prepare to step up to business leadership. It starts with an in-depth diagnostic of your leadership attitudes and behaviours, and then your coach works with you over time, independent from the rest of the program, as this is specifically about you.

Detailed structure

Modules 1 and 3 will be online, built around a 4 hour session each Friday for 10 weeks. During these sessions we will bring together the best ideas from around the business world, with expert faculty, and also take you on “deep dives” into what is happening right now in some of the world’s leading businesses.

Modules 2 and 4 will be residential, one week in Segovia, a world heritage site in Spain, and one week in the capital, Madrid. These weeks will also feature leading faculty brought together from around the world, and also enable more time for group networking and collaboration with colleagues who typically come from many different industries and every part of the world. Week 4 concludes with your graduation at IE Business School.

Delivered by some of the world’s top business leaders and thinkers

We bring together the world’s most inspiring and thoughtful faculty. This year it additionally includes

  • Jim Hagemann Snabe, chairman of Siemens and Maersk, author of Dreams and Details, one of the world’s top leaders.
  • Tendayi Viki, a psychologist-based innovator, author of Pirates in the Navy, and partner of Strategyzer
  • Antonio Nieto-Rodriguez , GSK’s top project manager, and author of The Project Revolution
  • Mark Fritz, expert in leading change, author of Lead and Influence, having worked on four continents for Kodak
  • Verónica Reyero, human anthropologist exploring a more human future, and founder of Anthropologia 2.0
  • Mark Thomas, social economist, founder of 99% Organisation, fighting for social equality.
  • Rob-Jan de Jong, author of Anticipate, professor at Wharton Business School, and expert on leading the future
  • Mikael Trolle, former national coach of Denmark’s Volleyball team, and coach to many business leaders

They add to the existing IE Business School team that includes

  • Peter Fisk, academic director of the Global AMP, bestselling author of Gamechangers, and the new book Business Recoded, Thinkers50 Global Director
  • Mark Esposito, technology futurist and AI pioneer, founder of Nexus FrontierTech, and faculty at Harvard Business School
  • Terence Tse, co-author of the AI Republic, expert on the future of finance and healthcare, and co-chair of the Start-Up Lab
  • Mia de Kuijper, Senior VP Strategic Advisor at Saleforce, and Executive in Residence at Harvard Innovation Labs
  • Juan Carlos Pastor, professor of leadership at IE Business School, leading on authentic leadership
  • Marcos Cajina, founder of Renewal, a specialist leadership company that focuses on the neuroscience of emotional engagement
  • Steven MacGregor, author of Chief Wellbeing Officer, founder of the Leadership Academy of Barcelona, expert on executive performance.

Global participants

Importantly, the Global AMP brings together a great mix of participants from across sectors and around the world, enhancing your personal network, and learning experience for everyone.

Examples of recent participants include:

  • Finance, Head of Investment Banking, Portugal
  • Technology, Regional Marketing Leader, Egypt
  • Healthcare, Head of Clinical Development, Japan
  • Drinks, Supply Chain Director, Mexico
  • Airlines, Head of Network Development, UAE
  • Technology, Customer Service Director, Mexico
  • Energy, Corporate Strategy Director, Spain
  • Mining, Innovation Director, South Africa
  • Real Estate, Founder and CEO, Portugal
  • Sustainable Investment Fund, CEO, France
  • Healthcare, Senior Medical Advisor, USA
  • Technology, Entrepreneur, Saudi Arabia
  • Manufacturing, CEO and Chairman, Turkey
  • NGO, Founder and Director, Kenya

All participants then join the exclusive Global AMP alumni network, including regular networking and ongoing resources.

Idea Starters

Here are a few tasters of the expert faculty and their big ideas …

Jim Hagemann Snabe … one of the world’s top business leaders, on Dreams and Details:

Module 1: Future Lab

Making sense of change, exploring megatrends and their implications for business, today and tomorrow, and making better choices for your future direction, are all essential to successful leadership. The rise of emerging markets, new technologies and next-generation audiences is accompanied by the increasing scarcity of resources, social fragmentation and climate change. The Fourth Industrial Revolution heralds a new era for business and society, from digitalization and automation to 3D printing, machine learning, artificial intelligence and robotics.

  • Rocket ships: How will you lead the future, shape it in your own vision, and take your business on an uncertain journey towards a better tomorrow?
  • Exponential technologies: Harnessing the potential of new capabilities, from digital and big data to biotech and nanotech as well as AI and robotics.
  • Resource scarcity: Changing sources of energy, the peak of rare metals, high-tech components, patented technologies, talent and creativity.
  • Human impacts: Rethinking work, education and employment, aging and healthcare, urbanization and belonging, wealth and happiness.
  • Future shaping: Making sense of change and making better choices. Harnessing the value drivers and using scenario planning to shape the future you want.

Mark Esposito … the Canadian futurist explores the future as it unfolds:

 

Module 2: Growth Lab

Markets are complex, competitive and dynamic. New markets emerge, and old markets decline, as new audiences, new aspirations and new possibilities drive new growth. Focusing on the best opportunities for growth becomes key to your future, and reimagining how your business can embrace them profitably. Digital markets have no limits, and allow even the smallest businesses to have a huge impact, while accelerating the convergence of sectors and businesses.– so what is your purpose, that will guide you through the future horizons of growth?

  • Growth markets: Exploring the changing the nature of markets. Creating new spaces based on new customers and solutions, driving your growth horizons.
  • Inspiring purpose: Finding your north star, why your business exists, and how putting purpose beyond profit, can transform your activities and success.
  • Customer futures: Understanding the changing aspirations and behaviours of customers, with deeper insight to understand and engage them better.
  • Platform markets: Harnessing the power of digital networks to create new market models that bring buyers and sellers together in new ways, creating new value.
  • Growth accelerators: Consumer data, digital network, and new business models enable you to accelerate every aspect of business, and your future growth.

Tendayi Viki … the psychologist innovator creates the invincible company:

Module 3: Creative Lab

Disruption is everywhere, whether it’s a start-up challenging established giants, new technologies replacing inefficient processes, simplicity outperforming complexity or customers challenging businesses to do better. The impact can be dramatic. Reputations can be made and destroyed in a matter of days, while veteran companies are wiped off the map. How can you turn the tables and become the disrupter by developing insights, ideas, innovative strategies and business models that can be delivered quickly and efficiently?

  • Faster innovation: Transforming ideas into new solutions, strategies into action, embracing disruptive change, to reimagine your future business.
  • Creative designs: Harnessing the power of creativity, fused with deep insight, to design better solutions – products and services, experiences and business.
  • Sustainable innovation: Innovating to solve the biggest social and environmental challenges, in a way that is good for the world, and more profitable too.
  • Business Models: Rethinking how organisations work to deliver innovative propositions, leveraging assets and partners to create new ways of working.
  • Invincible companies: Bringing together your innovation portfolio as a source of relentless progress and profitable growth for your business.

Antonio Nieto-Rodriguez  … the world’s top project manager on leading transformation:

Module 4: Action Lab

Organisations thrive on an inspiring purpose, aligned business model, innovation inside and outside, driving change and high performance. They constantly drive change and transformation, working through projects to create seize new opportunities. People are energised by a positive culture, harnessing the best talents of man and machine, with the agility to continually adapt and respond to changing markets, develop new capabilities and partnerships, and reach new heights. How can you transform, mobilise and energise your organization with a strategy to deliver the best performance today, and create an even better future?

  • Winning strategies: Defining the right direction and priorities, guided by an inspiring purpose, and harnessing the drivers of value.
  • Driving change: Making better, more strategic decisions every day, turning strategy into implementation, while using the right metrics and rewards, to drive transformation and performance.
  • Fast and agile: Shaping organisations and processes to be agile and efficient, leveraging strengths and addressing weaknesses both internally and externally.
  • Energising people: Mobilising employees to think and deliver strategy innovatively and profitably, unlocking the power of teams and humanity in a positive culture.
  • Sustaining impact: Ensuring that the organisation has the capacity to renew and adapt to deliver shared value in the short and long term.

Verónica Reyero … the modern anthropologist, exploring better human futures:

Module 5: Amplified Leadership

The best leaders amplify the potential of their teams and their business. By developing an effective leadership style, they can inspire, engage, connect and support to drive long-term direction and meet short-term goals. Leaders of the future will drive change in a way that unlocks talent and performance, constantly reinventing organisations. How will you lead yourself, your team and your business towards a better future, one that combines purpose with passion, profit and progress? This module is interspersed across the whole program, in order to connect with the many different business topics.

  • Great leaders: Business are obsessed with leadership, but how do leaders really add value, engage people effectively and deliver better results?
  • Authentic organizations: From corporate to personal reputations, how do you build trust and authenticity inside and outside the business?
  • Talent beacons: How to attract, engage and retain the best people in an ideas-driven world – to nurture, motivate, and inspire them to create the future.
  • High performance: Improving your personal and business wellbeing to drive high performance, physically and mentally, agile and resilient, with a winning mindset.
  • Leadership style: Why should you be the leader? What do you have that will take your company further? And why will anyone want to be led by you?

Terence Tse … AI driving the future of business:

Mia de Kuijper … Leading the Change … Explore the power nodes:

Chris Rangen … Leading transformation:

Terence Mauri … being a courageous leader:

Steven MacGregor … well-being habits for leaders to start every day:

Download the new Global AMP Brochure