Design Thinking … fast and creative, customer-centric, problem-solving, and solution-creating … easy!

July 10, 2016

Design Thinking is a methodology used by business innovators of all types – product designers, technologists, customer service managers, marketers – to solve complex problems, and find desirable solutions for customers. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future.

Thinking like a designer can transform the way organisations develop products, services, processes, and strategy. This approach, which IDEO first called “design thinking”, brings together what is desirable from a human point of view with what is technologically feasible and economically viable:

Design thinking started at IDEO, from their deep dives into customer worlds:

Design thinking is now everywhere, sometimes done well, sometimes not:

Even in complex B2B business situations, it can be just as effective, like in GE:


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