Our Gator Brain … and how to make a behaviour addictive

April 25, 2015

“For the good influencers of today and tomorrow, the secret lies in understanding we cannot change people’s minds. But we can influence their behaviour when we learn how the mind works.”

Zoe Chance helps great people become more influential. As an assistant professor of marketing at Yale School of Management, she teaches a popular elective called Mastering Influence and Persuasion, aka “Doing Uncomfortable Things That Make You a Better Person.”

Her research has been published in top academic journals like Proceedings of the National Academy of Science andPsychological Science, and covered in media outlets like The New York Times, The Wall Street Journal, The Economist and the BBC. She has appeared on CNN and written for Harvard Business Review and Psychology Today. Google uses her behavioral economics framework as the basis for their global food policy. Zoe speaks internationally for Fortune 500 firms and leading NGOs, and her TEDx talk, How to Make a Behavior Addictive, has over 500,000 views. In 2017, Thinkers50 named Zoe a top global management thinker to watch.

Prior to Yale, Zoe managed a $200 million segment of the Barbie brand at Mattel, acted on stage and film, and earned her bachelor’s from Haverford College, MBA from USC, and doctorate from Harvard Business School. She’s writing a book tentatively titled, “Influence for Nice People: The New Science of Getting Your Way,” to be published by Random House as a lead title in Spring 2020.

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