The Global AMP is all about transformational growth, of you as a leader, and how you can drive transformation in your business.
It’s not just about leading your current business, sustaining the strategies that others have created. As markets change, your business needs to change. You as the future leader, need to take your business to the next place. To change the game.
That means thinking beyond your current strategy, and your ways of competing and operating – beyond what your current leaders think, as priorities and possibilities. You need to challenge the conventions, the assumptions, and the limits.
Gamechanger Project
Your Gamechanger Project is a way to apply all the best ideas from the Global AMP to your own company, and your own future. At the end of the program, graduation day is also Gamechanger Day – you present your project.
After 6 months of learning – all the concepts, case studies and more – you have 20 minutes (12 mins present, 8 mins Q&A) to communicate your blueprint for the future of your business.
This would typically be
- business vision (5 year, but could be 10 year) and story (purpose, dream, ambition, the from/to transformation) of what your business (or business unit, or new idea for a business) could look like.
- strategic roadmap for how you would make it happen (customer proposition, transformation required, delivery milestones, resources needed, business model etc)
- personal actions to lead the transformation (business transformation, and personal transformation), and the impacts it will have (financial and beyond).
But this is your project, and your future. There is no set way to present it. You already have lots of tools, processes, frameworks to develop your ideas, and ways to communicate it. But it’s your choice!
Why does the Gamechanger Project matter?
This is your opportunity to develop a new blueprint for the future of your business – or even a new business of your own – and how you will make it happen. And it’s real. Not an exercise, or fantasy. Your future business starts here.
The gamechanger project is one of the most valuable parts of the Global AMP. Both in terms of learning, and ensuring you and your future business get a significant return on your time and financial investment. The project runs throughout the duration of the program – helping you to apply all the best ideas and tools as you progress – and presenting your blueprint on graduation day.
As Global AMP academic director, I’m here to help you. You can also talk to people in your own business – maybe find a sponsor (your CEO?) or develop a project team – even during these early stages. We will have group sessions, and one-to-one sessions, including during each of the XDots at the end of each module. And you can contact me at any time for advice.
You can use any of the tools and templates from the Global AMP during your presentation, as you choose – however you should probably make some reference to your strategic purpose/vision, changing industry/markets, growth strategy, customer proposition, innovative solutions and business models, and transformation roadmap to get you there – and about you!
Here’s the schedule of Gamechanger Labs for 2025-6 when we will work collaboratively in developing the ideas for your projects, introducing key tools as we progress:

So what do we mean by “transformation?”
Business transformation is about significant, lasting, non-reversible change to the way in which the company operates and creates value, typically where at least 25% of total revenues comes from new business units or business models. It can take time, but also sets the business on a new course for a better future. Here are some examples of such transformations:
- Adobe … transformed from product to service, from document software into digital experiences, marketing, commerce platforms and analytics
- Amazon … transformed its own infrastructure into “Amazon Web Services” which enables other organisations to operate their online businesses.
- DBS … transformed itself from a regional bank to a global digital platform, a “27,000-person start-up” and crowned “Best Bank in the World.”
- Microsoft … transformed from a business model based primarily on selling product licenses (IP), to a cloud-based platform-as-a-service business.
- Netflix … shifted from DVDs by mail into the leading streaming video content service and now a top original content provider.
- Ping An … transformed itself from insurance into a cloud tech business providing fintech and AI-based medical imaging & diagnostics.
- Tencent … transformed from social and gaming business to a platform embracing entertainment, autonomous vehicle, cloud computing, and finance.
What are some examples of Gamechanger Projects?
Over the last few years, Global AMP participants have each developed their projects, and then taken them back to their businesses for implementation, and to shape their own futures. Here are just a few examples:
- In USA, Eloine is founder of a PR agency supporting African business. She had a passion to do much more for African companies, creating a venture fund and start-up incubator, connecting Africa with the world.
- In Portugal, Ricardo is CEO of a real estate business. He wanted to do more for clients, shifting from selling homes, to being a lifestyle hub for local communities, delivered with partners, driving new growth.
- In South Africa, Carel is MD of business banking. He wanted to improve the speed of offering business loans 10 times. He transformed the process, cutting through old red tape, and lunched a new service.
- In Turkey, Ahu was CEO of her family’s traditional car parts business. While sustaining the old business, she created a new ventures business to drive transformation, launching an electric charging business.
- In Mexico, Carlos was COO of a leading alcoholic drinks business. He wanted to explore how to tap into the fast growth craft beer market, and so created a new business model to support independent brewers.
- In Dubai, Sophie was founder of a woman’s forum and investment fund. She wanted to shift online to reach more people, creating a platform ranking companies on diversity metrics, and driving improvement.
- In Latin America, Carolina is CFO of an energy business. She explored how to use a key asset – the optic fibre distribution network – in new ways, shifting to also become a communications business.
Sometimes, people even find that the project takes them in new directions, and they start a new venture, either within or beyond their existing business, to make their dream come true.

What’s the Gamechanger Toolkit?
You are smart and experienced, so you don’t need to just follow a process. But to help you, I have developed a toolkit with a wide range of templates and frameworks to help you think, and apply the Global AMP content.
- Gamechanger Toolkit … a collection of templates to help you think and develop, over the 6 months of your project
Use the tools gradually during the program – we will focus on specific ones, in specific sessions – but also you can jump around and explore ideas, go back and redo the early tools again later, and embrace others too.
I have brought together over 200 resources – inspiring articles, trend reports, case studies, toolkits and more – which you can explore for inspiration as you wish.
- Business Futures Project … What’s the future of business? How are business leaders reinventing organisations, and driving innovation and transformation, for future growth?
- Sustainable Futures Project … What’s the future of sustainability? How are organisation embracing social and environmental challenges to drive radical innovation and impact?
- Future Recoded … useful resources about futures, trends, scenarios, purpose, and change
- Growth Recoded … useful resources about strategy, markets, brands, customers, sustainability
- Innovation Recoded … useful resources about innovation, creativity, design, business models
- Work Recoded… useful resources about people, organisations, teams, agility, transformation
- Leadership Recoded … useful resources about leadership, courage, and high performance
Inspiring Leaders
40% of CEOs say their companies won’t exist in 10 years if they keep doing the same thing.
So to get started, be inspired by some of the leaders around the world who are transforming their companies, either from legacy to future companies, or as new disruptors.
Watch these videos for inspiration – each is around 15-20 minutes – choose the ones which most interest you, or most relevant to your sector.
I have also profiled over 100 business leaders, and 100 most inspiring companies, largely through one to one interviews and published in my various books. You can dip into them here:
- 100 Leaders … from Anne Wojcicki to Bernard Arnault, Cristina Junqueira to Ben Francis, Zhang Ruimin to Zhang Yimin, and many more.
- 100 Companies … from %Arabica to 1Atelier, 77 Diamonds to A Boring Life, Aerofarms to Alibaba, Babylon and and more.
- Leadership Letters … inspiring letters including Satya Nadella’s first day as CEO, Richard Branson to his grandchildren, and Jack Ma stepping down
- Leadership Videos … inspiring videos of great leaders, like Jeff Bezos, Emily Weiss, Tan Le, Tobi Lutke, and Warren Buffett
And here are some of the latest industry specific articles and reports which might inspire you
Future Business
How do you see your future? How do you make sense of fast-changing markets of complexity and uncertainty? Why does you business exist? Your purpose and vision? Where are your best opportunities? Which new technologies should you focus on? How do you balance purpose and profit? How can you reinvent your business for the future, before it’s too late? Are you future-ready?
- 26 Ideas for 2026 by Peter Fisk
-
Megatrends 2035 by Peter Fisk
-
Megatrends 2050 by Roland Berger
- Big Ideas 2025 by Ark Invest
- Global 50 Megatrends and Opportunities 2025 by DFF
- Next Big Arenas of Competition by McKinsey
- 10 Breakthrough Technologies by MIT
- Playbook for Strategic Foresight by Stanford
- Lead from the Future by Mark Johnson
- What If? Foresight Report 2025 by AXA Futures
- The Reinvention Playbook by Peter Fisk
- FutureScape: 25 Trends Transforming Next 25 Years by Frog
- The Purpose Premium and Infographic by Deloitte
- Becoming a Future-Ready Business by Peter Fisk
- The Reinvention Playbook by Peter Fisk
- Total Enterprise Reinvention by Accenture
- Reinvention in the Age of AI by Accenture
- A to Z Trend Kaleidoscope 2025 by Peter Fisk
- A to Z of Inspiring Business Leaders 2025 by Peter Fisk
- A to Z of World’s Most Inspiring Companies 2025 by Peter Fisk
- Video: 21st Century Englightenment by RSA
- Video: Climate Change, A Cry from the Future by FT
- Video: AI will Spark Exponential Economic Growth by Cathy Wood
- Video: Start with Why by Simon Sinek
- Video: Developing a Growth Mindset by Carol Dweck
- Video: Disrupt Yourself by Whitney Johnson
- Videos: 50 Inspiring Business Leaders

Business Innovation
How should you innovate your business for the future? What matters most to your customers, and where are the best opportunities for profitable growth? What is the problem to solve, and progress you seek? How can you embrace social and environmental agendas as your catalysts for better innovation? What could be your moonshots?
-
10 Types of Innovation by Doblin
- World’s Most Innovative Companies 2025 by Fast Company
- Waymo, the Most Innovative Company by Fast Company
- From Innovation to Impact by Frog
- Innovation at Work by Thinkers50
- The Corporate Startup by Tendayi Viki
- Problem Framing Canvas by Griffith Centre
- From Innovation Theatre to Growth Engine by Strategyzer
-
Gamechangers, Innovative Strategies by Peter Fisk
- 5 Step Development Process by SpaceX
- 20 Tools for Innovating in Government by Nesta
- Compendium of Innovation Methods by Nesta
- Corporate Venture Building 2025
- Innovation Engine for Growth Playbook by PA
- Video: How to be a disruptor by HBR
-
Video: Think like a Rocket Scientist by Ozan Varol
-
Video: Lucky Iron Fish by Christopher Charles
- Video: 8 sustainability ideas that will change the world by FT Rethink
- Video: Pat Brown’s Impossible Burger
- Video: NotPla, winner of the Earthshot Prize

Customer Psychology
Who are your most important customers of today, and tomorrow? How are they different, how are they changing? What do they really want to achieve, their challenges and ambitions? How much do they care about sustainability, and will they pay more for it? How can you influence them in new ways, through behavioural nudges, or through neuroscience and social influence?
- Customer Psychology: Neuroscience and Nudges by Peter Fisk
- Global Trends 2025: Tension to Intention by Ipsos
- Life Trends 2025 by Accenture
- Global Consumer Trends 2025 by Mintel
- Gen Zalpha Trend Report by OK Cool
- The Rise of Sustainable Consumers by Visa
- Sustainable Consumption Guide by Oxford University
- How Sustainability Changes Consumer Preferences by Cap Gemini
- Nudges: The Evolution of Behavioural Economics by Richard Thaler
- Green Nudges Playbook by One Planet
- Sustainable Nudging Report by EU
- The Customer-Centric Organisation by Strategy&
- Changing the Paradigm on Customer Centricity by KPMG
- The B2B Superpowers by Peter Fisk
- The B2B Customer Decision Journey by McKinsey
- Video: What is Behavioural Economics?
- Video: Neuromarketing: How brands get your brain to buy by DW
- Video: Sustainability and the Consumer by FT
- Video: The Business of Trash by CNBC

New Business Models
How could you reinvent your business model for the future? What could you learn from other models – from Gillette’s razor and blades to Spotify subscription-based communities, Hilti’s rental model and Schneider Electric’s microgrids? How could they revolutionise your revenue streams and cost structures, and how you work as an ecosystem with partners?
-
Business Model Generation by Alex Osterwalder
- The Invincible Company by Alex Osterwalder
- Business Model Shifts by Pat van der Pul
- 50 Business Models by Board of Innovation
- Next Generation Business Models by Peter Fisk
- 50 Types of Business Models and Examples by BStrategyHub
-
20 Sustainable Business Models by SustainAbility
- Sustainable Business Model Canvas by Threebility
- Business Model Compendium by ProBM
- Video: Business Model Innovation by St Gallen
- Video: Innovate your business model by Alex Osterwalder
- Video: The Business Portfolio Map Explained by Strategyzer
- Video: Sustainable Business Models by Blue Tribe
- Video: Sustainable Business Models at Interface

Leading People
What does it take to be an effective leader in today’s world of relentless speed and change? How do you build a team of great people around you? How do you ensure that the teams have stretch and safety? What are your strengths, and how do you build on them? How can you disrupt yourself, in order to step up to lead and perform more effectively?
- Daring Greatly by Brene Brown
- 20 leadership quotes from Brene Brown
- Thinking Fast and Slow by Daniel Kahneman
- Emotional Intelligence by Daniel Goleman
- Strengths Profiler by Positive Psychology
-
How to be a great 21st century CEO by Bloomberg
- Leadership Potential Framework by Korn Ferry
- The Leadership Skill of Rethinking by Adam Grant
- Multipliers by Liz Wiseman
- Revolut Culture Code
- Video: Be a Great Leader by HBR
- Video: Guide to Leadership by Simon Sink
- Video: The Ikigai Concept, as introduced by Nestle by Nestle
- Video: What Makes a Good Leader? by Jason Silva
- Video: How to Grow the Next Generation of CEOs by FT
- Video: Disrupt Yourself by Whitney Johnson

Sustainable Business
What are the best new approaches for business to address social and environmental challenges? How can sustainability be the catalyst for your innovation, the source of your competitive advantage? What does it mean to be regenerative, not just circular, and do more? How can you deliver more positive impact, and be more profitable too?
- 100 Most Sustainable Companies 2025 and Analysis by Corporate Knights
- Net Positive by Paul Polman and Andrew Winston
- The Net Positive Playbook by Peter Fisk
- Net Positive Readiness Test
- Regeneration: The New Sustainability by Creative Brief
- Global Megatrends: People Planet Innovation by PMI
- The Wicked 7 Project by Christian Sarkar
-
What is the circular economy by Ellen MacArthur Foundation
- Circular Design Guide and Worksheets from Ellen MacArthur Foundation
- Circularity Gap Report 2025 by Circle Economy
- Nordic Circular Economy Playbook
- Sustainability: Good for Business, Executive Playbook by EY/Microsoft
- Mapping Innovation: Patents and SDGs by WIPO
- SDG Compass for Business by GRI and UN
- Europe SDG Progress Report 2025 by UN
- 232 SDG Indicators by Our World in Data
- Imagining a Sustainable Europe in 2050 by EEA
- Doughnut Economics and Doughnut Tools from DEAL
- Inspiring Sustainable Living by Unilever
- Regenerative Business Compass from WBCSD
- C-Suite Toolkit from WBCSD
- Design Lens from Biomimicry
- Business Transformation Compass from Forum for the Future
- Video: For Tomorrow, by United Nations
- Video: 8 Sustainability Ideas Changing the World by FT
- Video: Yvon Chouinard, Growing the Sustainable Company
- Video: Doughnut Economics by Kate Raworth
- Video: Masdar City, the world’s most sustainable community
- Video: Net Positive Company by Paul Polman
- Video: Can Hydrogen Help the World Reach Net Zero? by FT

Leading Change
What does it take to lead a business in a world of relentless change? What does it take to create an agile mindset and organisation? How can you engage your organisation in thinking differently, embracing the latest technologies, and driving change? And how can you unlock the power of humanity in this tech intensive world?
- Leading Change by John Kotter
- Regenerative Leadership by Peter Fisk
- Leading in an Age of AI by Peter Fisk
- 8 Steps to Accelerate Change by John Kotter
- Global Leadership Forecast 2025 by DDI World
- 10 Shifts Transforming Organisations by McKinsey
- Humanocracy: Organisations as Amazing as the People Inside by Gary Hamel
- BMI, Bureaucratic Mass Index and Tool by Gary Hamel
- Change Management Toolkit by University of Berkeley
- 10 Principles of Change Management by Strategy&
- Transformative Leadership for Extraordinary Times by PwC
- Leading through Transformation by Deloitte
- Business Recoded: The courage to create a better future by Peter Fisk
-
Video: Humanocracy by Gary Hamel
- Video: Dynamic Shared Ownership by Bayer
- Video: 5 Lessons from Being CEO at Netflix by Reed Hastings
- Video: Leadership vs Management by Seth Godin
- Video: Change by John Kotter by Google Talks
- Video: 10 Change Management Models in 10 Minutes by EPM


Technology Potential
Which technologies will be most significant to your future? How will you apply them in ways that add value to you, and customers? How can AI be more than an efficiency tool, but to reinvent your ways of working and winning? What is the most effective way to embrace these technologies without huge costs and distraction? And what comes next?
- Tech Trends 2025 by CB Insights
- Gamechangers 2025 by CB Insights
- Tech Trends 2025 by FTSG
- Technology Trends 2025 by Startus
- Strategic Technology Trends 2025 by Gartner
- 10 Breakthrough Technologies 2025 by MIT
- Top 10 Emerging Technologies of 2025 by WEF
- BMW Technology Trend Radar
-
Sustainable Technologies driving ESG by Gartner
- 20 Sustainable Technology Innovations by Sociable
- Reinventing Business with AI by Peter Fisk
- Video: Icon, 3D printed homes
- Video: Twelve, Co2 Made
- Video: Nvidia’s Rise in the Age of AI by FT
- Video: How AI Could Empower Any Business by FT
- Video: What is Web 3, What is Blockchain by HBR
- Video: AI’s Trillion Dollar Opportunity by Sequoia Capital

Growth Strategies
What are your best opportunities for growth? Which are most profitable and sustainable? Indeed how is growth compatible with being more sustainable? Remember strategy is not a plan: strategy is about making the smart choices. Which assets can you harness in new ways? How can data and networks drive a flywheel effect in multiplying growth potential?
- The Growth Imperative by McKinsey
- Growth Champions by Peter Fisk
-
Growth in an uncertain world by Deloitte
-
4 Stages of Growth: Start-up, Grow-up, Scale-up
-
10 Rules of Growth by McKinsey
- Accelerating Growth by Peter Fisk
- 50 Strategy Examples to Learn From by Cascade
- Strategies of the Fortune 500 by Umbrex
- Reinventing Ecosystems for Growth by Peter Fisk
- Exponential Organisations by Salim Ismael
-
11 Secrets for Exponential Growth by Salim Ismael
- X Company Operating Manual by Alphabet
-
Video: What is Moonshot thinking?
- Video: Moonshots start with a big question
- Video: Astro Teller, Captain of Moonshots by GS Talks
- Video: Blue Ocean Strategies Explained by HBR
- Video: Exponential Organisations by Salim Ismael

Business Transformation
Business transformation is a journey over multiple years, and embracing many changes, to reinvent your business for the future. What is your transformational roadmap, mapping our how you will embrace future opportunities, guided by purpose and vision? What are the quick wins? How do you ensure your business stays on course to the better future?
- Building the Transformational Company by StrategyTools
- The Transformation Playbook by Thinkers50
- Chief Transformation Officer 2025 by Monitor Deloitte
-
Transformation 20 by Innosight
- Total Enterprise Reinvention by Accenture
- Pivot to the Future by Omar Abbosh
- Mastering the Transformation Journey by Roland Berger
- Jump Starting Transformation by Scott Antony
- Rewired in Action by McKinsey
- The Circus of Transformation by Roland Berger
- Business transformation is much more than change by Peter Fisk
-
Video: Transformation by McKinsey
-
Video: Dual Transformation by Innosight
-
Video: Jessica Tan, Co-CEO, Ping An
- Video: Green Transformation of Orsted
- Video: Teiichi Goto, CEO Fujifilm

Building Brands
How will you build your identity and reputation in a world of relentless change? What is the progress you seek to achieve? How can you unlock your brand to help seize new opportunities, engage customers more deeply, and capturing an idea that inspires and builds a movement? And how most effectively bring your brand ideas to life in communication and activities?
- Building Better Brands by Peter Fisk
- Map of Modern Brand Building
- Purpose Led Growth of Brands by Kantar
- Brand Impact Index 2025 by PA Consulting
- World’s 500 Most Valuable Brands by Brand Finance
- P&G Brand 2030: Brands as a Force for Good by P&G
- The Marketers Toolkit 2024 by WARC
- Marketing Trends 2025 by Samy
- Best Global Brands 2024 by Interbrand
- World’s 500 Most Valuable Brands by Brand Finance
- Favourite Brand Campaigns of 2024 by Peter Fisk
- Video: How Coke and Nike have Branded you Brain by Big Think
- Video: For the Culture: Navigating Brands by Marcus Collins
- Video: P&G brands as a force for good by Marc Pritchard
-
Video: Dove Campaign for Real Beauty by Mark Ritson
- Video: The Stanley Cup by Forbes

Delivering Projects
What does it take to deliver effective change? In a world where projects have effectively replace traditional job roles, how will your organisation work differently? How can you most effectively define projects, or a portfolio of projects, in order to deliver the strategies and transformations which you seek?
- Project Management Reinvented by Antonio Nieto Rodriguez
- The Project Canvas by Antonio Nieto Rodriguez
- The Transformation Compass by Brightline
- Executing successful transformations by Deloitte
- Project Management Trends 2025 by PMI
- The Hybrid Approach to Project Management by PMI
- Pulse 2025: Project Professional as Strategic Partners by PMI
- Video: Welcome to the Project Economy by Antonio Nieto Rodriguez
- Video: Project Canvas Explained
- Video: Making Sustainability Happen by COSA
- Video: 7 Innovative Sustainable City Projects
- Video: Inside the Waymo Factory by Forbes

Storytelling
How will you articulate your inspiring vision of the future? What are the biggest challenges and opportunities for your business over the coming years? How can you turn it into a practical roadmap for transformational growth, using all of the best ideas applied to your business? And why should people follow you as their leader to a better future?
-
The Magic of Storytelling by Peter Fisk
- Pixar’s 22 Rules of Storytelling by Jon Lasseter
- Storytelling in Business by de Burgh
- The New Age of Storytelling by Deloitte
- The Pyramid Principle by Barbara Minto
- Video: Earthrise by Amanda Gorman
- Video: Dear Future Generations, Sorry by Prince Ea
- Video: His Epic Message Will Make You Want to Save the World by National Geographic
- Video: Steve Jobs Commencement Speech 2005 by Stanford
- Video: From Awe to Action by Jason Silva
Anything else? Email me at peterfisk@peterfisk.com

