Never mind the quality, feel the personalisation.
The future of retailing.
Alan Giles, Said Business School, University of Oxford

Alan looks at the structural changes taking place in retail around the world, the rise of pureplay online competitors, the strategic responses from traditional retailers, innovations in the sector and some thoughts on the future. The lecture is rich in thinking and data and gives brand owners valuable insights into what they should consider as they plan both their offer and their routes to the consumer in order to be competitive over the coming years.