XT … Digital Darwinism
“Uber, the world’s largest taxi company, owns no vehicles. Facebook, the world’s most popular media owner, creates no content. Alibaba, the most valuable retailer, has no inventory. And Airbnb, the world’s largest accommodation provider, owns no real estate. Something interesting is happening” said Tom Goodwin.
Tom is the Executive Vice President and Head of Innovation at Zenith Media. I worked with him recently at a huge conference exploring the future of marketing. He’s a very engaging, laid back and down to earth guy, from Chipping Norton in the heart of England’s Cotswolds, but chose to based himself in the vibrant heart of New York City, to know what’s going on.
Here’s an extract from his new book:
Survival of the Fittest in the Age of Business Disruption
It takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. It lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.
The book seeks to shine a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom believes that assumptions the business world has previously made about “digital” are wrong: incremental change isn’t good enough, adding technology at the edges won’t work and digital isn’t a thing – it’s everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by this book.