The Nexus Effect: How brands and business can multiply their impact by unlocking the power of connections
Business has always been about relationships. From the earliest merchants in Mesopotamian markets to the industrial giants of the twentieth century, success was determined by who could connect supply and demand most effectively.
Yet in today’s hyper-networked, digital-first world, connections matter in ways that are far more complex, pervasive, and valuable than ever before.
The twenty-first century economy is no longer defined by the simple transaction of product for price, but by networks of value, harnessing data and AI, that bind customers and companies together in ongoing relationships.
The companies that thrive are those that don’t merely sell things, but create webs of connection — to customers, between products, across services, and through communities. This is the essence of what I call the Nexus Effect.
Download Peter Fisk’s new mini-book “The Nexus Effect” that explore
- What is a nexus, and how companies can multiply value through the power of connections
- Harnessing the potential of data and AI, consumers and partners, communities and ecosystems
- Connecting products and services, experiences and relationships to enable and achieve more
- Inspired by the best nexus brands – from Amazon and Apple to Jio and L’Oreal, Nespresso and Spotify
- What business and leaders need to do differently, and the practical 10 step playbook to make it happen
